Head of Digital Marketing (Maternity Cover)

Since launching the world’s first portable wood-pellet pizza oven in 2012, Ooni has grown into an award-winning, multinational company with a product range loved by pizza makers all over the globe. Our mission has always been to design innovative products that spark joy in our customers, and whilst we’re incredibly proud of what we’ve accomplished so far - we’re only just getting started. As part of our plans, we’re looking for a Head of Digital Marketing to join our Global marketing team. This is a hybrid role, working 3 days per week from our office in Edinburgh.

What you’ll do:

• Strategic Leadership & Roadmap Execution

• Digital Marketing Roadmap Development: Design and execute a comprehensive digital marketing roadmap in collaboration with our third-party agency, ensuring all initiatives align with Ooni’s overarching global business goals.
• GTM & Product Launches: Serve as the digital marketing project lead for Go-To-Market (GTM) strategies for New Product Developments (NPDs), focusing on strategic planning and agency management for major launches.
• DTC Strategy & Stakeholder Management: Partner with key stakeholders to develop and own Direct-to-Consumer (DTC) sales strategies designed to deliver both immediate revenue impact and long-term sustainable growth.

• Global Media Oversight: Manage our third-party agency on a global scale to optimize media buying across both DTC and Wholesale channels.
• Budget & P&L Accountability: Take full ownership of local budget management; maintain the P&L in coordination with external & internal partners to ensure ROI.
• Affiliate & Loyalty Marketing: Drive the affiliate marketing strategy by managing incentives and nurturing both new and existing partnerships with loyalty providers.

• Attribution Modeling: Act as the internal owner of the Multi-Touch Attribution (MTA) tool and all D2C attribution efforts globally, utilizing deep technical expertise to refine modeling and reporting.
• Data Privacy & Governance: Lead the digital marketing stack’s adaptation of GDPR and CCPA practices, ensuring the highest standards of data privacy.

Essential Skills and Experience:

• Proven track record in managing global media buying across DTC and Wholesale channels, including PPC, Social, and Programmatic.
• Experience managing affiliate networks and incentive-based loyalty programs to drive customer retention.
• Previous line management experience, with the ability to build high performance teams.
• Strong commercial acumen with the ability to manage local budgets, track ROI, and maintain a healthy P&L statement.
• The ability to translate high-level business goals into a multi-year digital execution plan.
• Previous experience managing a 3rd party agency, ensuring external partners deliver against KPIs and remain aligned with brand values.
• Strong understanding of CRM, Performance marketing and Ecommerce, and how they work together to drive D2C sales.
• Ability to communicate complex digital strategies to non-technical executives and influence DTC sales outcomes.

Desirable Skills and Experience:

• Understanding of GDPR and CCPA regulations, specifically regarding pixel implementation and first-party data collection.
• Deep understanding of paid media channels, such as Google Ads, Meta Business suite, DV360, Amazon DSP, Reddit Ads and others.

Why Ooni?

When you join one of our global teams, you’re joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we’ve built here. As a member of our team, you will also receive the following:

• Work for an employer that cares about your well-being! We’ve got private healthcare through Bupa as well as access to on-demand coaching and therapy sessions via BetterHelp.
• £500 to spend on Ooni products each year, plus 50% discount on any other Ooni products.
• £500 every year to spend on your passion – whatever that may be.
• 35 days of paid time off per year, plus an additional 5 week sabbatical when you’ve been here for 5 years.
• Access to an employee assistance programme which includes on demand coaching.
• We believe in giving back to our communities, which is why we offer every team member five paid volunteer days each year to support causes they care about.

Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities.