At a Glance
- Tasks: Lead EMEA channel marketing, driving partner engagement and executing impactful marketing strategies.
- Company: Join Ookla, a global leader in connectivity intelligence, part of Ziff Davis.
- Benefits: Competitive salary, health benefits, flexible time off, and professional growth opportunities.
- Other info: Collaborative culture focused on innovation and personal development.
- Why this job: Make a real impact in a dynamic environment while shaping global marketing initiatives.
- Qualifications: 5+ years in channel marketing with strong regional expertise and technical proficiency.
The predicted salary is between 75000 - 90000 € per year.
The Opportunity: Ookla is at a pivotal growth milestone, and we are looking for a results-driven Manager, EMEA Channel Marketing to lead the execution and growth of our partner ecosystem across the Europe, Middle East, and Africa (EMEA) region. This is a high-impact role designed for a marketer who excels at taking global strategies and turning them into localized, high-performing reality. Reporting to the Senior Manager, Global Channel Marketing, you will be the primary driver of channel growth and partner engagement in the EMEA theater. While you will contribute your regional expertise to help shape global initiatives, your primary focus will be the "boots on the ground" management of our EMEA partners, ensuring they are enabled, engaged, and delivering high-quality pipeline.
Key Responsibilities:
- EMEA Regional Execution & Management
- Top-Tier Engagement: Act as the primary marketing lead for our most strategic channel partners across EMEA, designing and executing Joint Marketing Plans (JMPs) that drive measurable revenue.
- Field Support: Provide foundational marketing support and enablement tools to the full partner ecosystem within the EMEA theater, ensuring marketing activities align with regional sales quotas.
- Regional Advocacy: Serve as the "Voice of the EMEA Partner" internally. Collaborate closely with the Global Channel lead to ensure global campaigns are localized effectively and that EMEA-specific market nuances inform the global roadmap.
- Event & Field Execution: Lead the execution of regional partner events, webinars, and localized "campaign-in-a-box" initiatives, ensuring high partner adoption and ROI.
- Partner Enablement & Success: Architect partner success by translating global product strategies into localized, actionable toolkits—including high-impact collateral and "campaign-in-a-box" initiatives—to equip and inspire EMEA distributors and resellers to lead with our solutions.
- Program Contribution & Alignment
- Global Contributor: Provide data-driven feedback and regional insights to the Senior Manager, Global Channel Marketing to support the evolution of global program tiering, benefit structures, and resource allocation.
- Brand Stewardship: Ensure the "one-company" brand framework is consistently applied across all EMEA partner collateral and co-marketing activities.
- MDF Oversight: Manage the EMEA portion of the Market Development Funds, ensuring partners adhere to ROI benchmarks, proof-of-performance standards, and streamlined approval workflows.
- Enablement & Operations
- Technical Execution: In partnership with the Global lead and Sales Ops, manage the EMEA partner journey within Salesforce and Pardot, optimizing lead routing and deal registration for regional partners.
- Performance Tracking: Monitor and report on the health of the EMEA partner ecosystem, utilizing data to prove marketing attribution and recommend regional program adjustments.
- Workflow Efficiency: Identify regional friction points in the partner onboarding and execution process and work with the global team to implement streamlined workflows.
Job Qualifications:
- Experience: 5+ years in Channel Marketing, Partner Marketing, or Field Marketing, with a proven track record of executing programs in a B2B SaaS or technology environment.
- Regional Expertise: Significant experience managing partner relationships specifically within the EMEA market, with a deep understanding of cultural nuances and localized marketing execution.
- Technical Proficiency: Hands-on experience with Salesforce and Pardot (or similar MAP/CRM integrations).
- Financial Acumen: Strong experience managing regional budgets/MDF and a disciplined approach to measuring ROI.
- Collaborative Mindset: Ability to work as a key contributor within a global framework, reporting to global leadership while maintaining strong cross-functional ties with regional sales teams.
- Action-Oriented Execution: A proactive self-starter who excels at end-to-end program delivery and relationship management, ensuring 100% lead follow-through and equipping every partner with the tools necessary to scale.
- Communication: Exceptional interpersonal skills with the ability to influence partners and build consensus among stakeholders across different time zones and cultures.
Manager, EMEA Channel Marketing employer: Ookla
At Ookla, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work environment. Our commitment to employee well-being is reflected in our robust health benefits, flexible time off, and opportunities for professional growth, ensuring that every team member feels valued and empowered to succeed. Join us in the EMEA region, where your contributions will directly impact our mission of better connectivity for all, while enjoying a culture that celebrates diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, EMEA Channel Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Ookla. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the EMEA market. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Manager, EMEA Channel Marketing. Highlight your successes in channel marketing and how you can drive growth for Ookla.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team at Ookla.
We think you need these skills to ace Manager, EMEA Channel Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, EMEA Channel Marketing role. Highlight your experience in channel marketing and how it aligns with our goals at Ookla. We want to see how you can turn global strategies into local successes!
Showcase Your Regional Expertise:Don’t forget to emphasise your knowledge of the EMEA market! Share specific examples of how you've navigated cultural nuances and successfully managed partner relationships in the region. This will show us you’re the right fit for our team.
Be Data-Driven:We love numbers! Include any metrics or data that demonstrate your success in previous roles, especially related to ROI and performance tracking. This will help us see your impact and how you can contribute to our growth.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Ookla!
How to prepare for a job interview at Ookla
✨Know Your EMEA Market
Before the interview, dive deep into the EMEA market specifics. Understand cultural nuances and regional trends that impact channel marketing. This knowledge will help you demonstrate your expertise and show how you can tailor global strategies to local needs.
✨Showcase Your Success Stories
Prepare to discuss specific examples of successful channel marketing initiatives you've led in the past. Highlight measurable outcomes, such as revenue growth or partner engagement improvements, to illustrate your impact and effectiveness in similar roles.
✨Familiarise Yourself with Tools
Brush up on your knowledge of Salesforce and Pardot, as these tools are crucial for managing partner relationships and tracking performance. Being able to speak confidently about your experience with these platforms will set you apart from other candidates.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about the company's current challenges in the EMEA region or how they measure the success of their channel partners. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
