Marketing & Communications Specialist

Requirements

• Experience in a marketing or communications role, ideally within financial services, automotive or another regulated environment
• Proven ability to deliver multi-channel marketing activity across email, digital, social media, PR, print and web
• Strong writing, editing and proofreading skills, with a focus on clear, customer-friendly communication
• Experience using CRM marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot or similar) to build, deliver and optimise campaigns and customer journeys
• Data-driven mindset, with experience using tools such as Google Analytics and A/B testing to track performance and improve outcomes
• Strong social media and content creation skills, including planning, scheduling, engagement and performance analysis
• Ability to use AI tools and platforms to support marketing and communications activity, improve efficiency and help scale day-to-day tasks is desirable
• Comfortable working within compliance and legal frameworks, with high attention to detail and a focus on fair customer outcomes
• Experience creating visual assets using design tools such as Adobe Creative Suite (e.g. InDesign, Photoshop) and/or Canva
• Proactive, organised and collaborative, with the ability to manage multiple priorities, work with stakeholders and utilise tools (e.g. CMS, design platforms, AI) to enhance marketing effectiveness

What the job involves

• Monday – Friday (37.5 hours per week - hybrid)
• You’ll play a key role in shaping our tone of voice, while executing B2C and B2B marketing activity
• Support the delivery of clear, compliant communications across the business, covering both consumer and introducer audiences
• The Marketing team at Oodle is responsible for developing the Oodle brand and owns the outward facing presentation of Oodle across all channels
• Deliver clear, engaging and compliant marketing materials and communications that support good customer outcomes and build trust across both our consumer (B2C) and introducer (B2B) audiences
• Work closely with marketing, compliance, legal and commercial teams to ensure all communications (customer-facing and dealer-facing) are clear, fair and aligned to FCA regulations and Consumer Duty expectations
• This role combines hands-on marketing delivery with a strong focus on tone of voice, ensuring information is accessible, professional and appropriate for each audience
• Your day-to-day work will involve delivering marketing activity while championing clear, compliant communication standards across the business
• Support day-to-day marketing activity across B2C and B2B channels, delivering campaigns, content and communications aligned to business objectives
• Create and manage email marketing campaigns, including e-shots, customer journeys, segmentation and A/B testing to drive engagement and retention
• Develop and deliver digital acquisition activity across key channels, monitoring performance and identifying opportunities to improve reach, conversion and ROI
• Produce and maintain marketing materials, including social media content, design assets, presentations and website updates
• Write, review and refine customer and dealer communications to ensure clarity, consistency, tone of voice and alignment with brand, compliance and Consumer Duty requirements
• Monitor customer feedback and reviews, identifying insights and trends to enhance communications, campaigns and overall customer experience
• Collaborate with internal teams, including legal and compliance, to ensure all communications meet regulatory standards and support business needs
• Analyse campaign performance and present insights and recommendations to stakeholders, championing the voice of the customer across all communications
• This role is based in our offices in Manchester. We work flexibly, combining remote working with in-person collaboration, and typically spend 1-2 days per week together in the office
• Occasional travel between our London, Oxford and Manchester offices may be required (with expenses covered when travelling to a non-contracted location)