At a Glance
- Tasks: Lead SEO and CRO initiatives to enhance user experience and drive website performance.
- Company: Dynamic tech company focused on innovative digital solutions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Exciting 6-month FTC role with potential for career advancement.
- Why this job: Join a creative team and make a real impact on user engagement and website success.
- Qualifications: 3-5 years in SEO/CRO, strong analytical skills, and A/B testing experience.
The predicted salary is between 30000 - 35000 € per year.
We are seeking a cross functional SEO and CRO Lead to manage the continuous development of our websites, primarily focusing on user journey and experience, towards creating SEO-rich content. Key deliverable will be to drive SEO and CRO optimisation, using analytics and reports to continually revise user experience and enhance performance. In addition, you will assist with creating and implementing campaigns, and social media channels, using reporting tools to analyse and present performance, and inform future planning.
Key Responsibilities / Accountabilities
- Web UI / UX and Conversion Rate Optimisation (CRO)
- Set up CRO tool e.g. Optimizely and Heatmap / Web Analytics tool e.g. Hot Jar / Content Square
- End-to-end delivery of conversation rate optimisation test programme, designed to improve session-to-purchase CVR and session-to-lead CVR on our website.
- Test ideation and set up in platform
- Monitoring of test
- Post test analysis and reporting
- Run max. 2x A/B tests per month investigating specific variables to drive conversion rate (purchase or leads).
- Cross team collaboration with marketing and technology to identify key variables to test – e.g., design focused (dark vs. light mode), content focused (using networking proposition vs. talent line up proposition to drive CVR)
- Manage third party web design agency responsible for ensuring delivery of actionable insights and strategic recommendations, towards deployment and development roadmap in line with test results etc.
- Proficient use and understanding of Google Analytics 4
- Search Engine Optimisation
- Knowledge and use of SEO tools including SEM Rush, Google Search Console.
- Monthly reporting on SEO KPIs, including creation of monthly dashboard and reports overview.
- Domain Authority and backlinking.
- Technical SEO KPIs including page load, crawl errors, 404 rate and error redirects.
- Keyword rankings and movement in rankings on monthly basis.
- Organic Traffic performance from session to revenue.
- Inform UI/UX design to help optimise SEO performance.
- Develop, monitor and refine meta description framework across the website using CMS (Contentful).
- Collaborate with content and marketing teams to implement changes
- General
- Support analytics requirements by reading and interpreting data, and utilise this to drive future content and campaigns
- Support the definition for reporting and preparing regular updates on website and campaign performance and key metrics, helping to refine strategies based on findings.
- Wireframe design experience to support best in class user experience
- Ensure compliance with all legal, regulatory, and ethical guidelines related to website and content design and creation, safeguarding the company's reputation and intellectual property.
Required
- 3-5 years experience in SEO, CRO and web performance roles
- Proven experience running A/B tests (Design and execution)
- Strong knowledge of GA4, Search Console, GTM (Tag Manager)
- Familiarity with CMS tools i.e. Contentful
- Proficiency with SEO tools: Ahrefs or SEMRush
- Use of Figma as wireframe design tool
This is a hybrid position based in the City of London. The position is a 6 month FTC role. The salary for this role will be circa £30K - £35K.
Website SEO / CRO Lead employer: Onyx-Conseil
Join our dynamic team in the heart of London, where we prioritise innovation and collaboration in a vibrant work culture. As a Website SEO / CRO Lead, you'll have access to professional growth opportunities, competitive benefits, and the chance to make a significant impact on user experience and website performance. We foster an environment that encourages creativity and continuous learning, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Website SEO / CRO Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and CRO projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to SEO and CRO. We recommend using real-life examples from your experience to demonstrate your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Website SEO / CRO Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Website SEO / CRO Lead. Highlight your experience with SEO tools, A/B testing, and any relevant projects that showcase your skills in user journey optimisation.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven SEO and CRO improvements in previous positions, and don’t forget to mention your passion for enhancing user experience!
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to highlight your proficiency with Google Analytics 4 and other reporting tools. We want to see how you’ve used data to inform decisions and improve performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Onyx-Conseil
✨Know Your Tools
Make sure you’re familiar with the SEO and CRO tools mentioned in the job description, like Google Analytics 4, SEM Rush, and Hot Jar. Being able to discuss how you've used these tools in past roles will show that you're not just a theoretical candidate but someone who can hit the ground running.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B tests you've run, including the ideation process, execution, and results. Be ready to discuss what you learned from these tests and how they informed your future strategies. This will demonstrate your hands-on experience and analytical skills.
✨Understand User Experience
Since this role focuses heavily on user journey and experience, think about how you can improve UI/UX. Bring ideas to the table about design changes or content strategies that could enhance conversion rates. Showing that you can think critically about user experience will set you apart.
✨Be Data-Driven
Prepare to discuss how you interpret data and use it to drive decisions. Have examples ready where your analysis led to actionable insights or changes in strategy. This will highlight your ability to support analytics requirements and refine strategies based on findings.
