At a Glance
- Tasks: Lead SEO and CRO initiatives to enhance user experience and website performance.
- Company: Join a dynamic team in a leading digital marketing agency.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Exciting 6-month FTC role with potential for career advancement.
- Why this job: Make a real impact on website optimisation and user engagement.
- Qualifications: 3-5 years in SEO/CRO, A/B testing experience, and strong analytical skills.
The predicted salary is between 30000 - 35000 £ per year.
We are seeking a cross functional SEO and CRO Lead to manage the continuous development of our websites, primarily focusing on user journey and experience, towards creating SEO-rich content. Key deliverable will be to drive SEO and CRO optimisation, using analytics and reports to continually revise user experience and enhance performance. In addition, you will assist with creating and implementing campaigns, and social media channels, using reporting tools to analyse and present performance, and inform future planning.
Key Responsibilities / Accountabilities
- Web UI / UX and Conversion Rate Optimisation (CRO)
- Set up CRO tool e.g. Optimizely and Heatmap / Web Analytics tool e.g. Hot Jar / Content Square
- End-to-end delivery of conversation rate optimisation test programme, designed to improve session-to-purchase CVR and session-to-lead CVR on our website.
- Test ideation and set up in platform
- Monitoring of test
- Post test analysis and reporting
- Run max. 2x A/B tests per month investigating specific variables to drive conversion rate (purchase or leads).
- Cross team collaboration with marketing and technology to identify key variables to test – e.g., design focused (dark vs. light mode), content focused (using networking proposition vs. talent line up proposition to drive CVR)
- Manage third party web design agency responsible for ensuring delivery of actionable insights and strategic recommendations, towards deployment and development roadmap in line with test results etc.
- Proficient use and understanding of Google Analytics 4
- Search Engine Optimisation
- Knowledge and use of SEO tools including SEM Rush, Google Search Console.
- Monthly reporting on SEO KPIs, including creation of monthly dashboard and reports overview.
- Domain Authority and backlinking.
- Technical SEO KPIs including page load, crawl errors, 404 rate and error redirects.
- Keyword rankings and movement in rankings on monthly basis.
- Organic Traffic performance from session to revenue.
- Inform UI/UX design to help optimise SEO performance.
- Develop, monitor and refine meta description framework across the website using CMS (Contentful).
- Collaborate with content and marketing teams to implement changes
- General
- Support analytics requirements by reading and interpreting data, and utilise this to drive future content and campaigns
- Support the definition for reporting and preparing regular updates on website and campaign performance and key metrics, helping to refine strategies based on findings.
- Wireframe design experience to support best in class user experience
- Ensure compliance with all legal, regulatory, and ethical guidelines related to website and content design and creation, safeguarding the company's reputation and intellectual property.
Required
- 3-5 years experience in SEO, CRO and web performance roles
- Proven experience running A/B tests (Design and execution)
- Strong knowledge of GA4, Search Console, GTM (Tag Manager)
- Familiarity with CMS tools i.e. Contentful
- Proficiency with SEO tools: Ahrefs or SEMRush
- Use of Figma as wireframe design tool
This is a hybrid position based in the City of London. The position is a 6 month FTC role. The salary for this role will be circa £30K - £35K.
Website SEO / CRO Lead in London employer: Onyx-Conseil
Join a dynamic team in the heart of London, where innovation meets collaboration. As a Website SEO / CRO Lead, you'll thrive in a supportive work culture that prioritises employee growth and development, offering opportunities to enhance your skills in a fast-paced environment. With a focus on meaningful projects and a commitment to excellence, this role provides a unique chance to make a significant impact while enjoying the vibrant atmosphere of one of the world's leading cities.
StudySmarter Expert Advice🤫
We think this is how you could land Website SEO / CRO Lead in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO and CRO projects. Include case studies, A/B test results, and any analytics reports you've worked on. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO and CRO questions. Be ready to discuss your experience with tools like Google Analytics 4 and SEMRush. We want to see how you think and approach problem-solving!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Website SEO / CRO Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Website SEO / CRO Lead. Highlight your experience with SEO tools, A/B testing, and any relevant projects that showcase your skills in user journey optimisation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and CRO, and how your background makes you the perfect fit for our team at StudySmarter. Don't forget to mention specific achievements!
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to include examples of how you've used analytics tools like Google Analytics 4 or SEMRush to drive decisions in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Onyx-Conseil
✨Know Your Tools
Make sure you’re familiar with the SEO and CRO tools mentioned in the job description, like Google Analytics 4, SEMRush, and Optimizely. Brush up on how to use these tools effectively, as you might be asked to demonstrate your knowledge or provide examples of how you've used them in past roles.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B tests you've run, including the ideation process, execution, and results. Be ready to discuss what you learned from these tests and how they influenced your strategies moving forward. This will show that you can not only conduct tests but also analyse and apply the findings.
✨Understand User Experience
Since the role focuses heavily on user journey and experience, think about how you can improve UI/UX. Prepare to discuss any wireframe design experience you have and how it relates to enhancing conversion rates. Being able to articulate your approach to user-centric design will set you apart.
✨Be Data-Driven
Demonstrate your ability to read and interpret data by preparing a few key metrics or reports from your previous work. Discuss how you’ve used data to inform content and campaign strategies. This shows that you’re not just about theory; you can back up your decisions with solid analytics.
