Head of Content Marketing and Design

About the role
About the Role
This isn\’t a traditional content marketing role. It focuses more on storytelling and creating strong campaign narratives that guide the buyer through their journey, closely aligned with our go-to-market strategy.
You\’ll be the owner of our core brand messages, campaign content, and GTM storytelling, ensuring Zellis shows up with clarity, consistency, and impact across every touchpoint.
We\’re looking for a someone who can shape compelling narratives that drive awareness, trust, and demand across the buyer journey. This is a content and messaging leadership role tightly integrated with go-to-market, product, and demand generation functions.
As Head of Content Marketing & Design, you\’ll lead the development of core messaging frameworks, campaign narratives, and buyer-stage content that fuels our go-to-market motions. You\’ll work at the intersection of product marketing, demand generation, and creative, ensuring our story is told and remembered.
You\’ll oversee the messaging strategy for our key campaigns, product launches, and brand pillars. In partnership with the Web and Demand Generation teams you\’ll also co- develop high-performing content assets, hero reports, thought leadership, playbooks, videos, sales enablement tools, that help move prospects from awareness to opportunity.
This is a strategic, hands-on role for someone who can combine clear positioning with persuasive storytelling, and who understands how content fuels pipeline and revenue.
The successful candidate will be required to travel to one of our UK offices one day per week (preferably Watford or Peterborough); and have flexibility to travel to customer events, company meetings and industry events.
In this role, your responsibilities will include
Brand messaging & positioning

• Own and evolve Zellis core brand and business messaging architecture.
• Build message frameworks that support go-to-market strategy, competitive positioning, and customer relevance
• Ensure all content and messaging reflects a consistent tone of voice, clear high level value proposition, and buyer-centric narrative

Campaign & content strategy

• Collaborate with Demand Gen and Product Marketing to create campaign storylines that support lead generation, product launches, and ABM
• Lead the creation of campaign hero content: thought leadership reports, executive insights, long-form guides, explainer videos, etc.
• Partner with Demand Gen and Web teams to co-design and manage content journeys across the funnel, from brand awareness to sales enablement

Go-to-market collaboration

• Support Product Marketing as they lead messaging for new product launches, working in partnership to shape compelling narratives that resonate in the market.
• Support sales enablement efforts by producing and maintaining a Zellis wide standard library and one-pagers
• Partner with digital and performance marketing teams to tailor messaging by channel (web, email, social, events)

Content creation & oversight

• Write, edit, and oversee the production of high-impact content across formats and channels – primarily Web and social media
• Manage agency and freelancer partners to scale content production where needed
• Partner with Demand Gen to evolve an editorial calendar in line with campaign timelines, PR activities and go-to-market milestones

Measurement & optimisation

• Define and track KPIs related to content engagement, campaign impact, and messaging effectiveness
• Run message testing and optimise based on performance insights and audience feedback
• Improve content reuse, versioning, and modularity across different teams and channels

Key KPIs

• Campaign engagement: Views, downloads, time-on-page, and engagement with hero and mid-funnel content
• Sales enablement usage: Adoption and utilisation of messaging decks, one-pagers, and battlecards
• Content velocity: Volume and timeliness of content delivered per campaign or launch
• Message consistency: Internal adoption of messaging framework across marketing and sales
• SEO contribution: Organic performance of strategic content assets
• Brand guardianship

Skills & experience
Essential Skills

• 10-15 years experience in B2B content strategy, product marketing, or brand messaging roles
• Proven ability to create and implement messaging frameworks and campaign narratives
• Excellent writing and storytelling skills with a portfolio of high-performing B2B content
• Strong understanding of the SaaS buyer journey and how content influences revenue
• Experience partnering with GTM, demand generation, product marketing and sales teams
• Adept at managing freelancers, designers, or agencies to scale output
• Organised, collaborative, and comfortable managing multiple projects in parallel

This role will have 3 direct reports and must already have people management experience.
Benefits & culture
At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We\’re passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.

Our people are critical to our ongoing success; we\’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you\’ll have the chance to stretch and challenge yourself in an environment that\’s varied, flexible and hugely supportive.
We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you\’ll receive:

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.

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