At a Glance
- Tasks: Create impactful advertising strategies that drive measurable results across various platforms.
- Company: Join a dynamic performance-driven agency with a focus on creativity and data.
- Benefits: Fully remote work, competitive salary, and the chance to influence global brands.
- Other info: Be part of a tight-knit team that values results and long-term growth.
- Why this job: Shape campaigns that reach millions and directly impact revenue for ambitious brands.
- Qualifications: 3-6 years in creative strategy or growth marketing with strong copy instincts.
The predicted salary is between 36000 - 60000 £ per year.
You’ve probably seen our work. You just didn’t realise it was us behind the scenes. OnSocial is a performance-driven paid media and creative agency helping ambitious brands turn attention into revenue. We combine performance-led creative with intelligent media buying across Meta, TikTok, Google, Snapchat and many more. Every campaign is built to convert. Every decision is backed by data. Every creative idea is shaped by performance.
We work with brands including Ibiza Rocks, Pikes, Tommy Fury, Laurastar and UNTOLD Festival Dubai, alongside a growing roster of international clients across fashion, music, hospitality and consumer products. We are small, senior-led and ambitious, with roots in the UK and UAE. We move fast, think commercially and build systems that connect creative, media and web into one growth engine. Because platforms change. Trends change. What matters is performance.
Now we are hiring someone who can sit at the intersection of creativity, culture and commercial performance.
The Role
We’re looking for a Creative Strategist who can turn insight into ideas, and ideas into advertising that drives measurable results. This is not a brand-only role. And it’s not a media-only role. It’s both.
You will own the creative thinking behind our paid advertising across platforms like Meta, TikTok and beyond. You will shape hooks, angles, scripts and concepts that drive clicks, conversions and revenue. This is not just about ideas. It’s about building creative systems that scale.
You will work directly with designers and motion creatives, setting direction, giving clear feedback and raising the standard of performance creative across the agency. This is a fully remote role with UK or UAE timezone overlap preferred.
Where you’ll make impact
- Own Paid Advertising Creative Strategy
- Take full ownership of creative strategy across paid campaigns
- Set the direction for how each brand shows up across Meta, TikTok and Google
- Turn performance data and audience insight into clear creative angles, offers and messaging frameworks
- Write high-impact hooks, headlines, scripts and storyboards designed to improve CTR, CVR and ROAS
- Build structured testing plans across formats, audiences and propositions
- Identify winning concepts quickly, scale them with precision, and confidently cut what underperforms
- Turn Performance Data Into Creative Direction
- Work closely with the Paid Media team to analyse performance
- Translate metrics into creative improvements
- Spot patterns in winning formats and messaging
- Continuously refresh and iterate to prevent fatigue
- Collaborate Directly With Designers
- Brief graphic and motion designers with clarity and intent
- Guide visual hierarchy, pacing, messaging structure and tone
- Push for high standards without slowing down execution
- Balance creative ambition with commercial reality
- Support Website Design, UX & UI Direction
- Contribute to website structure, messaging hierarchy and user flow
- Ensure alignment between paid ads and on-site experience
- Support homepage concepts, product page storytelling and conversion journeys
- Use performance insights to inform web design decisions
- Build Systems, Not Just Ads
- Develop repeatable creative frameworks that scale across clients
- Contribute to internal playbooks and testing methodologies
- Raise the standard of what performance creative looks like at OnSocial
What You’ll Bring
- 3 to 6 years in creative strategy, performance creative or growth marketing
- Proven experience building high-performing paid ads across Meta and TikTok
- Strong copy instincts. You understand the first three seconds matter most
- Confidence briefing designers and shaping creative output
- An analytical mindset. You are comfortable living inside CTR, CPA and ROAS
- Clear commercial awareness. You care about revenue, not vanity metrics
- Ownership mentality. You do not wait to be told what to improve
Bonus If You Have
- Experience working across multiple industries and business models
- Exposure to website redesign or UX improvement projects
- Experience scripting UGC or short-form performance content
- Built structured creative testing systems before
Why Join OnSocial
- Do your best performance-driven creative work, not just make ads that sit in decks
- Shape campaigns that reach millions and directly impact revenue for global brands
- Work side by side with founder and senior operators who move fast and back strong ideas
- Influence both paid advertising and website direction, not just one piece of the puzzle
- See your ideas go from concept to live campaigns in days, not months
- Be part of a tight, senior-led team that cares about results, standards and long-term growth
- Help build the next phase of a performance agency that is scaling internationally
Expected UK working hours and competitive salary.
Creative Strategist in London employer: OnSocial
At OnSocial, we pride ourselves on being a performance-driven creative agency that empowers our team to make a tangible impact on global brands. With a fully remote work culture that values creativity and collaboration, we offer competitive salaries and the opportunity to work alongside senior leaders who are passionate about driving results. Join us to shape innovative campaigns that not only reach millions but also directly influence revenue, all while enjoying the flexibility of working from anywhere within the UK or UAE time zones.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work and showcases your unique style. Make sure it’s easy to navigate and visually appealing – first impressions matter!
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your skills can drive measurable results and align with their performance-driven approach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at OnSocial.
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique ideas right from the start. Remember, we want to see how you can turn insights into compelling advertising!
Be Data-Driven:Since we’re all about performance, make sure to highlight your analytical skills. Talk about how you've used data to inform your creative decisions in past roles. This will show us that you understand the importance of metrics like CTR and ROAS in driving results.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Creative Strategist position. Mention your experience with platforms like Meta and TikTok, and how you’ve successfully built high-performing ads in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows us you’re keen on joining our team at OnSocial!
How to prepare for a job interview at OnSocial
✨Know Your Platforms
Familiarise yourself with the nuances of Meta, TikTok, and Google. Understand how each platform's audience behaves and what types of creative perform best. This knowledge will help you demonstrate your ability to tailor strategies that drive measurable results.
✨Showcase Your Creative Process
Be ready to discuss your approach to turning insights into compelling advertising. Prepare examples of past campaigns where you’ve successfully combined creativity with performance data. Highlight how you’ve shaped hooks, angles, and scripts that led to improved CTR and conversions.
✨Collaborate Like a Pro
Since this role involves working closely with designers and motion creatives, be prepared to talk about your experience in briefing and guiding creative teams. Share specific instances where your clear direction led to high-quality outputs and how you balance ambition with commercial reality.
✨Emphasise Your Analytical Mindset
Demonstrate your comfort with performance metrics like CTR, CPA, and ROAS. Discuss how you've used data to inform creative decisions and iterate on campaigns. Showing that you can live inside the numbers while still pushing for creative excellence will set you apart.
