At a Glance
- Tasks: Craft compelling digital stories that inspire and engage across various platforms.
- Company: Join an award-winning creative studio at a leading sportswear brand.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and pushing creative boundaries.
- Why this job: Elevate storytelling in a dynamic team and make a real impact on brand experiences.
- Qualifications: 7+ years of digital copywriting experience, especially in sportswear or luxury fashion.
The predicted salary is between 54000 - 66000 £ per year.
In short At On, we believe in the power of storytelling.
Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire.
Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact.
We're looking for a highly experienced copywriter to craft stories through our ecosystem.
As a Senior Specialist, you'll work closely with Digital, Brand and Product to deliver stories across on. com.
The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.
- Your Mission
- Elevate digital storytelling.
Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on. com, including PDPs, CRM and the membership program.
- Turn strategy into compelling copy.
Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
- Put the user journey first. Understand how consumers engage with us online, using this insight to create intuitive, compelling digital copy.
- Be a strong brand guardian. Know when to step in, challenge briefs, push back on deadlines and protect the quality and premiumness of On as a brand.
- Build meaningful member experiences. Help shape and grow On's member ecosystem through tailored messaging, exclusive drops and loyalty comms that build long-term brand affinity.
- Create joined-up digital experiences.
Partner closely with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency across digital consumer touchpoints.
- Evolve how we work. Continuously refine digital copy, formats and guidelines - proactively testing and learning to improve the customer experience and impact of the work.
- Your Story
- 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
- Deep digital copy expertise , with a track record in crafting copy that's optimised for email, landing pages, push notifications, PDPs and membership.
- Strong understanding of UX and the customer journey , with the ability to create clear, engaging digital storytelling across the funnel.
- A strong creative point of view , with the confidence to set standards, challenge thinking and push for better work.
- Clear and compelling communicator - you're able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
- Able to make the complex, compelling . Translating product innovation, technical features and performance benefits into clear, human messaging.
- Self-driven and collaborative , taking ownership from brief to delivery and thriving in an environment of healthy challenge.
- About the Team
On's Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies.
At our core, we tell compelling stories and bring experiences to life.
We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes.
If you're bursting with original ideas and has the drive and experience to see them realized, this is the team for you.
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Lead - Digital Copywriter employer: onrunning
At On, we pride ourselves on being an exceptional employer that fosters creativity and innovation within our award-winning Brand Studio. Our collaborative work culture encourages personal growth and the sharing of original ideas, while our commitment to storytelling allows you to make a meaningful impact in the sportswear industry. Located in a vibrant environment, we offer competitive benefits and opportunities for professional development, ensuring that every team member can thrive and contribute to our ongoing success.
StudySmarter Expert Advice🤫
We think this is how you could land Lead - Digital Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for onrunning and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like onrunning are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with onrunning on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at onrunning. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead - Digital Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit onrunning. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of onrunning:Show us that you’ve done your homework! In your application, briefly mention what you admire about onrunning’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at onrunning
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at onrunning will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At onrunning, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
