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- Tasks: Plan and execute data-driven campaigns to boost customer engagement and retention.
- Company: Join Onmo, a dynamic fintech startup focused on empowering financial confidence.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the financial sector while developing your marketing skills.
- Qualifications: Data-savvy with experience in campaign management and strong communication skills.
- Other info: Collaborative team environment with a focus on responsible lending principles.
Onmo believes that everyone has the right to access, understand and manage their money with confidence. Our ambition is to improve lives by providing better clarity, intelligence and technology to empower every individual in making the smartest financial decisions. We design our products to help demystify money matters wherever possible, providing customers with more financial control and flexibility in their lives.
The Commercial Campaign Manager role will support ONMO’s Commercial Strategy Lead by planning, executing, and optimising targeted commercial campaigns aimed at driving customer engagement, activation, utilisation, and lifecycle growth. This role plays a critical part in delivering data-driven marketing and communication initiatives across the customer journey - from customer onboarding, through account use, to interventions aimed at improving customer retention. The Commercial Campaign Manager will ensure campaigns are measurable, impactful, and aligned with responsible lending principles.
Key Success Measures:- Identifying and implementing data-centric commercial campaigns
- Timely delivery and successful execution of campaigns aligned with strategic objectives
- Measurable uplift in KPIs you are responsible for
- Clear, actionable reporting that informs the business on campaign success as well as continuous campaign improvement
- Consistent adherence to regulatory and responsible lending standards across all communications
- Review our customer portfolio, gathering data to identify optimisation opportunities that will achieve business objectives
- Pull selection criteria to support campaigns that you will run
- Monitor campaign performance metrics and report on impact against key KPIs such as activation rates, utilisation, retention, and arrears reduction
- Present the performance and impact to KPIs in internal forums
- Gather & use data insights to suggest improvements to further iterations, be that creative or selection criteria
- Suggest different ways to test campaigns to maximise their effectiveness
- Assist in the end-to-end management of multi-channel campaigns that drive customer engagement and company objectives
- Develop detailed campaign plans, timelines, and collaborate with cross-functional teams including Compliance, Credit Risk and Operations
- Coordinate with internal stakeholders to ensure smooth execution of all campaigns across all channels
- Support targeted campaigns that encourage app downloads, first spend activation, and ongoing usage
- Help design and implement interventions aimed at improving credit limit increase eligibility, rewards and customer retention
- Develop engaging customer communications that promote responsible credit use and informed decision-making
- Work closely with our Compliance team to ensure all customer messaging meets regulatory and brand standards
- Ensure all campaign activities comply with relevant regulatory guidelines and internal risk policies
- Maintain awareness of Consumer Duty and responsible lending requirements, embedding these principles into campaign design and execution
- Data-savvy, comfortable working with SQL (or similar) to leverage data, identify trends and drive commercial campaign decisions
- Experience analysing performance metrics and using data insights to drive decisions
- Experience managing multi-channel marketing or commercial campaigns, ideally in financial services
- Project management skills with the ability to coordinate multiple stakeholders and meet deadlines
- Excellent communication and collaboration skills
- Understanding of regulatory frameworks related to consumer credit and responsible lending is desirable
Commercial Campaign Manager employer: Onmo
Contact Detail:
Onmo Recruiting Team
We think you need these skills to ace Commercial Campaign Manager
Some tips for your application 🫡
Show Your Data Savvy: Make sure to highlight your experience with data analysis in your application. We love candidates who can leverage data to drive decisions, so share specific examples of how you've used data insights in past campaigns.
Tailor Your Campaign Experience: When detailing your campaign management experience, be specific about the channels you've worked with and the results you've achieved. We want to see how you’ve driven customer engagement and met KPIs in your previous roles.
Emphasise Compliance Knowledge: Since we operate in a regulated environment, it’s crucial to demonstrate your understanding of compliance and responsible lending principles. Mention any relevant experience or training that showcases your commitment to these standards.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the process!
How to prepare for a job interview at Onmo
✨Know Your Data
As a Commercial Campaign Manager, you'll be working with data daily. Brush up on your SQL skills and be ready to discuss how you've used data to drive campaign decisions in the past. Bring examples of how you identified trends and optimised campaigns based on performance metrics.
✨Understand the Regulatory Landscape
Familiarise yourself with the regulatory frameworks related to consumer credit and responsible lending. Be prepared to discuss how you would ensure compliance in your campaigns. Showing that you understand these principles will demonstrate your commitment to ethical marketing practices.
✨Showcase Your Project Management Skills
This role requires coordinating multiple stakeholders and managing timelines. Prepare to share specific examples of how you've successfully managed multi-channel campaigns in the past. Highlight your ability to keep everything on track and how you handle any challenges that arise.
✨Engage with the Company’s Mission
Onmo is all about empowering individuals to manage their money better. Research their products and think about how your experience aligns with their mission. During the interview, express your enthusiasm for helping customers make informed financial decisions and how you can contribute to that goal.
