At a Glance
- Tasks: Lead brand and campaign activities to attract students and engage communities.
- Company: Join South Essex Colleges Group during an exciting transformation phase.
- Benefits: Enjoy 30 days holiday, professional development, and free breakfast on campus.
- Other info: Dynamic role with opportunities for growth and community engagement.
- Why this job: Shape impactful marketing strategies and lead a creative team in education.
- Qualifications: Proven marketing experience with strong leadership and communication skills.
This is a hands-on leadership role for an experienced marketing professional who can combine strategic thinking with strong campaign delivery. You will shape how South Essex Colleges Group presents itself across its communities, lead brand and campaign activity across multiple audiences, and help convert interest into applications and enrolments. You will manage a small creative and campaign-focused team, working across brand, content, digital, design, website, publications and student recruitment campaigns. The role requires someone who can lead people, manage priorities, interpret audience insight, and deliver high-quality campaigns in a fast-moving education environment.
Why apply? This is a genuine opportunity to shape brand and campaign activity at a senior operational level. You will have the space to influence strategy, lead creative delivery, support student recruitment growth and help build a more joined-up marketing function across South Essex Colleges Group.
Join South Essex Colleges Group at a key point in its development. South Essex Colleges Group is undergoing a significant transformation, with ambitious plans to strengthen its brand, grow student recruitment and improve how we engage with our communities. As part of this work, we are recruiting a Marketing Manager for Brand and Campaigns to play a central role in shaping our marketing approach and leading high-impact recruitment campaigns. Working with the Director of Marketing, Admissions & Careers, you will lead on strategic brand positioning and manage the delivery of multi-channel campaigns across the student recruitment cycle – from awareness and engagement through to application, conversion and enrolment. You will lead a small team across campaign activity, design, website content and marketing delivery. The Marketing Manager will develop engaging content to promote facilities and courses, including PR stories, social media, video creation, publications and website content.
We are looking for an experienced marketing manager who can bring structure, creativity and pace. You will be confident developing campaign plans, managing competing priorities, leading people, working with senior stakeholders and using insight to improve performance. You will also be able to turn the everyday life of a college group into strong, audience-focused content that connects with prospective students, parents, adult learners, employers and local communities.
Key Responsibilities Will Include:
- Leading brand and campaign activity across South Essex Colleges Group
- Developing insight-led marketing plans to support recruitment and enrolment
- Managing multi-channel campaigns across digital, social, web, email, print, video and publications
- Leading and supporting a small team of marketing, design and web colleagues
- Working closely with Admissions, curriculum teams, senior leaders and wider stakeholders
- Ensuring campaigns are delivered on time, on brand and aligned to strategic priorities
- Using data, audience insight and performance reporting to improve campaign effectiveness
- Supporting the development of a creative centre of excellence within the Marketing and Admissions directorate
About You:
- Proven experience in marketing, brand or campaign management
- Strong people management or team leadership experience
- Excellent communication, planning and stakeholder management skills
- The ability to manage multiple campaigns and deadlines
- A strong understanding of digital, content and social media channels
- Confidence using insight and data to shape marketing activity
- Creative judgement and strong attention to detail
- The ability to work at both strategic and operational levels
Benefits Include:
- 30 days’ holiday
- Bank holidays
- College closure days
- Employee Assistance Programme
- Pension with 16.2% college contribution
- Continued professional development
- Free parking permit, subject to obtaining a parking permit
- Free breakfast at most campuses during term time
- Subsidised eye tests
- Contribution to flu injections
- Cycle to work scheme
- RAC discounts and other staff benefits
Only applications made via our College e-recruit website will be considered.
Marketing Manager, (Brand and Campaigns) in Southend-on-Sea employer: onlyFE
onlyFE is an excellent employer that values its staff and fosters a supportive work culture, particularly for those in the Education Cleaning Specialist role at our Poole campus. We offer competitive benefits, opportunities for professional growth, and a commitment to maintaining a safe and clean environment for both students and staff, making it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, (Brand and Campaigns) in Southend-on-Sea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for onlyFE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like onlyFE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with onlyFE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at onlyFE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, (Brand and Campaigns) in Southend-on-Sea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit onlyFE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of onlyFE:Show us that you’ve done your homework! In your application, briefly mention what you admire about onlyFE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at onlyFE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at onlyFE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At onlyFE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
