Marketing Assistant/ Specialist for a UK Accounting Firm

We are seeking a motivated and dynamic Marketing Assistant/Specialist to join our fast-growing accounting firm in the UK. The successful candidate will play a crucial role in driving marketing strategies aimed at lead generation and client acquisition. This role is ideal for someone who thrives in a start-up environment and has prior experience working with small accounting firms. You will be responsible for helping expand the firm’s visibility, enhance its brand presence, and generate a consistent pipeline of prospective clients.

Key Responsibilities

• Lead Generation & Client Acquisition: Develop, implement, and optimize campaigns to attract potential clients through various online and offline channels. This includes digital marketing, email marketing, and social media outreach.
• Content Creation & Management: Produce engaging marketing content (blog posts, social media updates, newsletters) that highlights the firm’s expertise and services in accounting. Ensure the content is tailored to appeal to target audiences, particularly small businesses and entrepreneurs.
• SEO & Digital Marketing: Optimize the firm’s online presence through SEO strategies, keyword research, and paid advertising campaigns (Google Ads, LinkedIn, etc.) to increase visibility and inbound leads.
• Email Campaigns & CRM Management: Design and execute email marketing campaigns, managing the customer relationship management (CRM) system to ensure accurate tracking of leads and client interactions.
• Social Media Management: Manage and grow the firm’s social media profiles, driving engagement and building relationships with potential clients through consistent, high-quality content and strategic interaction.
• Event Planning & Participation: Coordinate and promote webinars, seminars, and networking events that position the firm as a thought leader in the accounting sector. Attend relevant industry events to generate leads and expand networks.
• Market Research & Analysis: Conduct market research to identify trends, client needs, and competitive opportunities. Provide insights and recommendations on how to adapt marketing strategies to remain competitive.
• Brand Development: Support the development of brand messaging and visuals to create a professional, approachable image that resonates with small business clients and start-ups.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (2+ years) in marketing, preferably within a small accounting firm or professional services industry.
• Strong understanding of digital marketing strategies, including SEO, PPC, and email marketing.
• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
• Excellent communication skills, both written and verbal, with experience creating client-facing content.
• Ability to work independently and thrive in a fast-paced, start-up environment.
• Strong project management skills and attention to detail.
• Familiarity with UK accounting services and terminology is a plus.