Social Media Manager - 12 Month FTC

Location: Hybrid - 1-2 days at our Support Centre in Coleshill, Birmingham.

12 Month FTC - Maternity Cover

Why The Works?

We don’t just sell products. We inspire reading, learning, creativity and play. The Works literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.

This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.

Become a Social Media Manager

As a commercially minded, insight-driven Social Media & Affiliates Manager, you will shape how our brand shows up in the world - building meaningful connections, sparking conversations, and driving the fame our brand deserves. You’ll take the lead across our organic, paid and influencer channels, while accelerating growth through a high-performing affiliates programme that blends creativity with commercial impact.

In this role, you’ll bring our brand to life across every platform, growing engaged communities and delivering content and campaigns that not only inspire but also move the needle on performance. You’ll translate audience insight into action, champion bold ideas that elevate our storytelling, and deliver measurable results that support both brand visibility and trading priorities.

You’ll collaborate closely with our Brand Campaign, Creative, Digital Marketing and Buying teams, and nurture strong relationships with agencies, creators and influencers. Leading a talented team, you’ll create the momentum, energy and innovation that helps take our brand from well-loved to truly unmissable.

Your Mission

• Organic Social Strategy & Execution: Evolve and deliver our organic social strategy with a clear focus on building brand fame, driving customer engagement and accelerating community growth. Develop weekly and monthly content plans shaped by audience insights, product launches, cultural moments and priority campaigns. Oversee day-to-day management of all social channels, particularly Instagram, TikTok and Facebook - ensuring consistent growth across reach, engagement and channel KPIs.
• Paid Social Strategy & Performance: Build and execute paid social strategies across Meta, TikTok and Pinterest, balancing brand fame with commercial performance. Lead campaign planning, audience targeting, creative briefing and budget allocation. Identify top-performing organic content and scale it through paid boosting strategies. Optimise campaigns continuously to improve ROAS, CPA, media efficiency and brand metrics including reach, awareness and engagement.
• Affiliates & Influencers: Support the development of a high-impact influencer and brand ambassador strategy to increase reach and attract new audiences. Own and optimise the affiliates programme, driving traffic, conversions and new customer acquisition through best-in-class partnerships and quarterly activity plans.
• Content Creation & Creative Collaboration: Collaborate with the Creative Studio and external agencies to develop high-performing, social-first content. Oversee paid social content production, ensuring UGC creators deliver best-in-class, performance-driven assets that drive consideration and conversion.
• Insights, Reporting & Competitor Analysis: Lead analytics, reporting and KPI setting across organic social, paid social, influencers and affiliates. Deliver actionable insights and performance updates to key stakeholders across the business.

Skills/Behaviours That Will Set You Apart

• Essential Experience: 3+ years’ experience in Paid Social, Organic Social and/or Affiliate Marketing, with hands-on execution, performance optimisation and budget ownership. Proven success managing paid social campaigns across multiple platforms, ideally including Meta, TikTok and Pinterest.
• Technical & Analytical Strengths: Strong analytical mindset, with experience using GA4, Looker or similar tools to evaluate performance and identify opportunities. Ability to translate data into clear insights and actionable recommendations for both brand and performance channels.
• Behavioural Strengths: A creative storyteller who understands what resonates with audiences and how to express a brand in compelling, social-first ways. Highly collaborative, working seamlessly with brand, creative, digital, buying and retail teams to deliver integrated activity.

Being a great leader:

• Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose.
• Clear Communication: Ensure that your team understands the goals, expectations, and their roles.
• Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team.
• Provide Feedback: Offer constructive feedback regularly.
• Empower Your Team: Delegate tasks and trust your team to handle them.
• Conflict Resolution: Address conflicts promptly and fairly.
• Empathy: Understand and consider the feelings and perspectives of your team members.

Our PERKS really are ‘The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!
• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
• Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
• Holiday – 33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days.
• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
• Stream - Claim early access to 50% of your wages as you earn them.
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan – To support your everyday healthcare costs.
• And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading, learning, creativity and play.

Our Values

• We are Crafty | Smart with what we’ve got.
• We are Caring | Heart in every action.
• We are Can-do | Energy that gets it done.

Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked!

Promoting Diversity, Inclusion, and Applying Reasonable Adjustments: At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community.