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- Tasks: Lead SEO strategy and boost organic traffic for top sports brands.
- Company: Frasers Group, a leader in innovative retail experiences.
- Benefits: Competitive pay, wellness programmes, and recognition schemes.
- Why this job: Join a dynamic team and make a real impact on digital marketing.
- Qualifications: Experience in SEO, strong analytical skills, and a passion for online marketing.
- Other info: Opportunities for career growth and hands-on learning in retail.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Job Description
The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
Key Responsibilities
- SEO performance – owning, driving and optimising performance on Sports Direct
- Delivering the SEO strategy - Work with the SEO Lead to develop the sites SEO roadmap and strategy
- Carry out keyword research and manage site technical issues to support SEO roadmap
- Team management – line management of SEO Executives
- Reporting and KPIs – monitor and improve the sites KPIs and revenue targets
- Insight and opportunity analysis – highlight opportunities and developments across the channel
- PR Campaigns - work with the SEO Lead to deliver SEO link building campaigns
- Best practice – stay abreast of and contribute to wider industry developments
- Share initiatives, best practices and results.
Skills and Experience Required
- Hands-on experience in an SEO-focused role
- Strong focus on the technical aspects of SEO
- Working knowledge of link building using various techniques
- Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
- Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
- Experienced in creating and presenting campaign reports including ROI and conversion rates
- Strong understanding of web usability and site design.
- A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
- Research skills to identify, build, and prioritise essential keyword sets
- Excellent problem solving and analytical skills
- Ability to self-manage and keep track of multiple projects
- Genuine passion for SEO and online marketing
- Experience with content marketing and social campaigns
Key Behaviours Required
- Continuously and proactively improves the quality of service delivered
- Willingly takes the initiative and suggests new approaches
- Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
- Provides vision and clear direction to inspire individuals and engages the team to deliver excellence
- An advanced understanding of SEO and Google's ranking algorithm
- Competent implementing on-page and off-page SEO techniques
- Analytical and able to make data-driven decisions to prioritise projects and optimise content to improve KPIs
- Experienced using content management systems
- Strong written and communication skills
- Working under pressure and to tight deadlines
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
- Reward, Recognition and Opportunities
- Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
- Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
- Employee Welfare
- Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
- Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager / wider team which will be more technically focussed and could include a presentation / task so we can see your skills in action.
SEO Site Manager in Shirebrook employer: Only Marketing Jobs
Contact Detail:
Only Marketing Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Site Manager in Shirebrook
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Frasers Group. LinkedIn is a great place to start – drop them a message, ask about their experiences, and show genuine interest in what they do.
✨Tip Number 2
Prepare for the interview like it’s the final match of the season. Research Frasers Group’s brands and their SEO strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table.
✨Tip Number 3
Show off your skills! If you’ve got a portfolio or examples of past SEO successes, bring them along. Demonstrating your hands-on experience will set you apart from the competition and give the interviewers something tangible to remember you by.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace SEO Site Manager in Shirebrook
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Site Manager role. Highlight your hands-on experience in SEO, especially focusing on technical aspects and any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about SEO and how your skills can elevate our brands. Use specific examples from your past experiences to demonstrate your understanding of SEO strategies and performance metrics.
Showcase Your Analytical Skills: Since this role is data-driven, make sure to include any experience you have with traffic measurement and site visitor statistics. We want to see how you've used data to optimise content and improve KPIs in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Only Marketing Jobs
✨Know Your SEO Inside Out
Make sure you brush up on the latest SEO trends and techniques. Familiarise yourself with the technical aspects of SEO, including on-page and off-page strategies, as well as tools like Botify and Pi-datametrics. Being able to discuss these confidently will show that you're not just a candidate, but a potential asset to their team.
✨Prepare for Data-Driven Discussions
Since the role is heavily focused on performance metrics, be ready to talk about your experience with KPIs and how you've used data to drive SEO success in the past. Bring examples of reports you've created, highlighting ROI and conversion rates, to demonstrate your analytical skills.
✨Showcase Your Team Management Skills
As you'll be managing an SEO executive, it's crucial to convey your leadership style. Think of examples where you've successfully led a team or project, and be prepared to discuss how you motivate and inspire others to achieve excellence in their work.
✨Demonstrate Your Passion for SEO
Let your enthusiasm for SEO shine through during the interview. Share any personal projects or initiatives you've undertaken to improve your skills or knowledge in the field. This will help you stand out as someone who genuinely cares about the industry and is eager to contribute to the company's success.