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- Tasks: Lead exciting marketing campaigns to grow the SME health insurance market.
- Company: Join Bupa, a health insurer focused on making a positive impact.
- Benefits: Enjoy flexible working, 25 days holiday, and a range of wellbeing perks.
- Why this job: Make a real difference in health while developing your marketing skills.
- Qualifications: Experience in lead generation and strong communication skills required.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 30900 - 38600 ÂŁ per year.
Hybrid Working Options Available
Location: Bupa Place, Salford Quays
Fixed term contract: 12 months
Salary range: ÂŁ30,900 - ÂŁ38,600
Full time: 37.5 hours per week
We consider all types of flexibility, including locations, hours and working patterns.
As a SME Senior Marketing Executive you will lead the planning and delivery of full‑funnel marketing campaigns to grow the SME health insurance market, driving awareness, lead generation, and customer conversion. Working closely with the Senior Marketing Manager, you’ll support the development of marketing strategies and initiatives that maximise revenue, improve customer profitability, and achieve annual AOP targets for the UK Insurance product line.
How you’ll help us make health happen:
- Support the delivery of multiple projects and initiatives including campaigns, lead nurture journeys, non-converter journeys to help boost awareness, preference and conversion of Bupa and health & wellbeing to new prospects.
- Build strong relationships with key stakeholders including Sales, Product, Legal and Compliance.
- Assist Marketing Executive to help deliver initiatives and creative while developing their skills and knowledge.
- Ensure everything we do has the customer in mind, meeting our brand guidelines and our regulatory and legal responsibilities.
- Work closely with external agencies and internal teams to contribute to the wider marketing plan, including media and creative partners.
- Ensure messaging is optimised and consistent across our marketing channels, championing Bupa, Better for Business and This Is Health brands.
Key Skills / Qualifications needed for this role:
- Experience generating and maximising lead generation
- Strong communication skills with the ability to liaise with and influence other areas of the business at all levels
- Media agency experience and confident working with a wide marketing mix including: PPC, SEO, Social, Radio and Email Marketing
- Organised and methodical, comfortable working with competing deadlines and priorities
- Experience of managing projects and working across multiple channels and customer journeys
- Great understanding of marketing principles, particularly APC funnels and lead nurture
- Analytical and results-driven, ideally with experience of analytics software
- Experience in a financially regulated environment with a clear customer focus
- Passionate about development and identifying opportunities to learn and become a stronger marketer
Benefits:
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. Joining Bupa in this role you will receive the following benefits and more:
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts
At Bupa we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role.
Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements. This will mean the Recruitment team have all the relevant information they need to review your application.
Please be aware that if you’re successful in securing this role there may be changes to your notice period and other terms and conditions, your recruiter will be able to advise what this means for you during your application.
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Time Type: Full time
Job Area: PR, Marketing & Brand
Locations: Bupa Place
SME Senior Marketing Executive in Salford employer: Only Marketing Jobs
Contact Detail:
Only Marketing Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SME Senior Marketing Executive in Salford
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in health insurance. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in lead generation and customer conversion.
✨Tip Number 3
Prepare for interviews by researching Bupa’s values and recent marketing initiatives. Tailor your answers to show how your experience aligns with their mission of making health happen. It’ll make you stand out as a candidate who truly gets them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Bupa team.
We think you need these skills to ace SME Senior Marketing Executive in Salford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SME Senior Marketing Executive role. Highlight your experience in lead generation and marketing campaigns, as these are key for us. Use specific examples that showcase your skills and achievements.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about health insurance and how you can contribute to our mission. Be sure to mention your understanding of marketing principles and your experience with various channels.
Showcase Your Communication Skills: Since strong communication is vital for this role, make sure your application reflects your ability to liaise with different teams. Use clear and concise language, and don’t hesitate to share examples of how you've influenced stakeholders in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. This way, we can easily access your application and ensure it gets the attention it deserves. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Only Marketing Jobs
✨Know Your Marketing Funnels
Make sure you understand the full-funnel marketing approach, especially how it applies to lead generation and customer conversion. Be ready to discuss specific campaigns you've worked on that demonstrate your ability to drive awareness and nurture leads.
✨Showcase Your Communication Skills
As a Senior Marketing Executive, you'll need to liaise with various stakeholders. Prepare examples of how you've successfully influenced others in previous roles. Highlight your experience working with different teams, such as Sales and Product, to show you can build strong relationships.
✨Be Data-Driven
Familiarise yourself with analytics software and be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've measured campaign success and adjusted tactics based on results to maximise revenue.
✨Demonstrate Your Project Management Skills
You'll be juggling multiple projects, so come equipped with examples of how you've managed competing deadlines and priorities. Discuss your organisational methods and any tools you use to keep everything on track, showing that you're methodical and reliable.
