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For Companies At a Glance
- Tasks: Transform customer data into insights that drive strategic decisions and enhance guest experiences.
- Company: Join Virgin Atlantic, a leading travel company with a focus on innovation and entrepreneurship.
- Benefits: Enjoy hybrid working, competitive salary, and a supportive, inclusive environment.
- Why this job: Make a real impact by shaping the voice of our brand and driving growth.
- Qualifications: Experience in analytics, strong SQL skills, and ability to communicate insights effectively.
- Other info: Be part of a diverse team that celebrates uniqueness and fosters collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Hybrid working, 3 days per week from our Crawley offices
Hours: Full Time, 37.5 hours per week. Monday to Friday
Contract Type: Permanent
Closing Date: 10th November 2025
At Virgin Atlantic Airways, we believe that everyone can take on the world, and it’s our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo. If you’re ready to bring bold ideas to life and help shape the voice of our brand at the highest levels of the business, read on.
In a nutshell
The Analytics Specialist for Virgin Atlantic Holidays will be responsible for transforming customer and operational data into actionable insights that drive strategic decision-making and performance optimisation. This role focuses on delivering high-quality analysis, reporting, and dashboards that enhance guest understanding, engagement, campaign effectiveness, and business profitability. Acting as a key bridge between data, marketing, commercial and Virgin Atlantic Holidays product functions, the role ensures analytics play a central part in shaping our holiday propositions, communications and experiences. The role will champion the use of advanced analytics and AI to enhance customer lifetime value, improve targeting precision, and drive growth across Virgin Atlantic Holidays’ key segments. The position demands curiosity, technical rigour, and the ability to translate complex datasets into clear narratives that influence stakeholders across the business.
Day to day
- Develop reporting dashboards that improve our understanding of Holidays guests
- Develop our insight capability and how we can quickly translate this into meaningful business actions
- Understand trends that lead to potential business risks & opportunities working collaboratively to validate and provide actionable recommendations
- Enrich our business segmentation with Holidays guest data and how we can track core guest segments
- Create the guest narrative to create recommendations on how we can effectively target and grow the Holidays core segments
- Champion the development of our guest segments and how these relate to Holidays growth
- Collaborating with CRM Design, Journeys & Holiday teams, develop holidays guest insight linked to guest journeys and the lifecycle we want to develop
- Create activity performance dashboards and recommendations to optimise performance post activity
About You
Essential attributes
- Proven experience in an analytical or insight-driven role, ideally within travel, retail, or digital marketing
- Strong proficiency in SQL, Power BI (or equivalent data visualisation tools), and data manipulation within large, complex datasets
- Deep understanding of marketing data platforms, customer segmentation, and campaign performance measurement
- Demonstrated ability to translate data findings into commercial recommendations and influence decision-making
- Excellent communication skills, capable of presenting insights to both technical and non-technical audiences
Preferred attributes
- Experience within a CRM, loyalty, or customer engagement environment.
- Understanding of digital and offline campaign performance metrics (e.g. NPS, revenue attribution, engagement)
- Familiarity with data governance, testing frameworks, and “test and learn” optimisation methodologies.
- Degree in Mathematics, Statistics, Economics, or related discipline (or equivalent work experience)
Does the above sound like you? Then we’d love to hear from you!
Be yourself – Our differences make us stronger. Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive.
So that everyone at Virgin Atlantic can be themselves and know they belong. To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.
Our recipe for Leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit.
CRM Analyst in Crawley employer: Only Marketing Jobs
Contact Detail:
Only Marketing Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Analyst in Crawley
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Virgin Atlantic on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Virgin Atlantic's values and recent projects. Show us how your skills in analytics can directly contribute to their mission of becoming the most loved travel company.
✨Tip Number 3
Practice your storytelling skills! Be ready to explain complex data insights in a way that’s easy to understand. We want to see how you can turn numbers into narratives that influence decision-making.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Virgin Atlantic family.
We think you need these skills to ace CRM Analyst in Crawley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Analyst role. Highlight your analytical skills and experience with SQL and data visualisation tools like Power BI. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your insights can drive our business forward. Be bold and let your personality come through!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them in real-world scenarios. Share examples of how your analysis has led to actionable insights or improved performance in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Only Marketing Jobs
✨Know Your Data Tools
Make sure you brush up on your SQL and Power BI skills before the interview. Be ready to discuss how you've used these tools in past roles to manipulate large datasets and create insightful reports. This will show that you can hit the ground running!
✨Understand the Business
Familiarise yourself with Virgin Atlantic's business model and their approach to customer engagement. Think about how your analytical skills can directly contribute to enhancing guest experiences and driving profitability. This knowledge will help you connect your experience to their needs.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse data scenarios. Practice articulating your thought process clearly, as this will demonstrate your ability to translate complex data into actionable insights, which is crucial for the role.
✨Showcase Your Communication Skills
Since you'll be presenting insights to both technical and non-technical audiences, prepare examples of how you've successfully communicated complex findings in the past. Highlight your ability to tailor your message to different stakeholders, as this is key to influencing decision-making.
