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- Tasks: Lead the Legal demand generation team and develop global marketing strategies.
- Company: OneAdvanced, a leading provider of business software and services.
- Benefits: 26 days holiday, private medical insurance, and robust sick pay.
- Why this job: Make a real impact in a dynamic environment with excellent career growth.
- Qualifications: Experience in digital demand generation and strong communication skills.
- Other info: Join a diverse team committed to empowering talent and ambitions.
The predicted salary is between 43200 - 72000 £ per year.
Join OneAdvanced. An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market Managing Director. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenue contribution.
What You Will Do
- Full accountability for the marketing plan for Legal market across UK, North America and EMEA.
- Manage marketing activities and demand generation programs.
- Responsible for ensuring programs run to time and budget.
- Line management responsibility for all team members, demonstrating full commitment to development and career progression.
- Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.
- Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
- Identifies, recommends and manages third party resources as required.
Key Performance Indicators:
- Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter / annually.
- Wider contribution to the marketing function.
What You Will Have
- Creative thinking with the ability to act at pace, with a clear commitment to excellence.
- Deep understanding of commercial and business challenges.
- Strong market (Vertical / IT) knowledge and software industry experience.
- Excellent communications skills with the ability to interface at all levels of management.
- Prior experience in digital demand generation environment essential.
- willingness to learn and work in a growing marketing team, with adaptability.
- Previous management experience.
What We Do For You
- Wellbeing that means something: 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year.
- Exceptional family leave: 26 weeks fully paid maternity / adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave.
- Robust sick pay of up to 13 weeks full pay + 13 weeks half pay.
- 24 / 7 Employee Assistance Programme for confidential support.
- Private medical insurance for everyone, no medical-history exclusions.
- Financial benefits that have your back: Group-wide performance bonus, when we win, you win; Income protection: up to 75% salary for 5 years if you ever need it.
- Grow your career with us: SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library; Access to external training and apprenticeships.
- Making a Difference: MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding; Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger.
- Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including: ULEV car scheme with 1,000+ models; Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover.
Who We Are
OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors. We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
Head of Marketing in Birmingham employer: Only Marketing Jobs
Contact Detail:
Only Marketing Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on showcasing your leadership skills and how you can drive demand generation effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at OneAdvanced.
We think you need these skills to ace Head of Marketing in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about leading demand generation activities and making a real impact in the Legal market.
Tailor Your Experience: Make sure to highlight your relevant experience in digital demand generation. We’re looking for someone who understands the commercial challenges and can demonstrate their success in achieving sales volume and financial goals.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps to break down your experience!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with OneAdvanced.
How to prepare for a job interview at Only Marketing Jobs
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like MELs, MQLs, and SQLs. Be ready to discuss how you've successfully driven these metrics in your previous roles, as this will show your understanding of demand generation and your ability to meet targets.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be managing a team. Prepare examples of how you've developed team members in the past and how you plan to foster growth within your new team. Highlight your management style and how it aligns with the company's commitment to employee development.
✨Demonstrate Industry Knowledge
Familiarise yourself with the legal market and the specific challenges it faces. Be prepared to discuss how your experience in the software industry can translate into effective marketing strategies for this sector, showcasing your adaptability and insight.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their current marketing strategies, team dynamics, and future goals. This not only shows your interest but also helps you gauge if the company is the right fit for you.
