At a Glance
- Tasks: Lead marketing and recruitment efforts to grow learner numbers across various programmes.
- Company: Leeds College of Building, the UK's only college dedicated to construction and the built environment.
- Benefits: Competitive salary, excellent pension scheme, family-friendly policies, and employee discounts.
- Other info: Join a dynamic leadership team and drive ambitious growth in learner enrolment.
- Why this job: Be a key player in shaping the future of education in construction and make a real impact.
- Qualifications: Proven experience in marketing and recruitment with a focus on outcomes.
The predicted salary is between 54961 - 58210 £ per year.
Head of Marketing and Learner Recruitment 54,961 - 58,210 per annum We offer an excellent pension scheme, family friendly policies, opportunities for training and development and an employee discount scheme.
Leeds College of Building is the only further education college in the UK dedicated entirely to construction and the built environment.
Since our founding in the 1960s, we have trained over 100,000 students and apprentices, and we are now on an ambitious drive to become the recognised national leader in our sector.
Central to achieving that is growing our learner numbers across 16 18 programmes, adult education, apprenticeships and higher-level technical qualifications and we are creating a dedicated Learner Recruitment function to lead that effort.
To drive this ambition forward, we are looking for an experienced and outcomes-focused Head of Marketing and Learner Recruitment This is a pivotal new role at the heart of our College Leadership Team.
You will build and lead a dedicated team of recruitment and admissions professionals, taking full ownership of our learner pipeline from first contact through to enrolment.
You will set targets, manage performance and work collaboratively with faculty colleagues to ensure every classroom is full and every programme recruits to capacity.
You will be the driving force behind our relationships with schools, sixth forms, employers an...
Head of Marketing and Learner Recruitment employer: Only FE
Only FE is an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional development. With access to comprehensive benefits such as a 24/7 employee assistance programme and discounted gym memberships, our team members thrive in an environment that encourages growth and collaboration, making it an ideal place for those passionate about education and engineering.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Learner Recruitment
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Only FE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Only FE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Only FE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Only FE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and Learner Recruitment
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Only FE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Only FE:Show us that you’ve done your homework! In your application, briefly mention what you admire about Only FE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Only FE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Only FE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Only FE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
