Senior Marketing Manager

Location: Hybrid - home and office (SW13 0PZ)

Contract Type: Permanent

About Us

Only Curls began in 2016 with one ambition: to help people embrace and love their natural curls. At the time, the UK lacked high-quality, dedicated curl care - so we created it. Today, we’re a leading brand in the curl community with a passionate, loyal customer base that trusts us to innovate, educate and deliver best-in-class products. Our range is stocked online at onlycurls.com, in salons, and nationwide in Boots stores. We’ve been recognised as one of the Times 100 Fastest Growing Companies and continue to scale rapidly - driven by our strong community, distinctive brand voice and community-led approach to haircare.

About the Role

We’re looking for a Senior Marketing Manager who genuinely loves building excitement, getting people talking, and bringing a brand’s story to life. Only Curls is growing quickly, and this is a chance to join us at a really exciting moment. In this role, you’ll take the lead on how we show up online and how we make noise in a way that feels true to our community. You’ll shape our social strategy, create the kind of content people want to share, and find smart, creative ways to keep the conversation going. You’ll run integrated campaigns across all channels, with a big focus on social-first ideas, community-led storytelling, and building global brand awareness. We move fast, so you’ll have the space to experiment, take risks, and see your ideas become reality without layers of red tape. You’ll work closely with the founder, giving you both the freedom to make meaningful decisions and the opportunity to help steer what the next stage of Only Curls looks like.

About You

You’re a social-first marketer who knows how to spark conversation and keep people engaged. You’ve grown brands by tapping into community, content, and creators and you know how to turn trends into campaigns that actually perform. You’ve worked across core channels (especially social and influencer) and know how to create consistency and impact across PR, email, paid, SEO, affiliate and retail. You’re comfortable setting strategy and rolling up your sleeves - whether planning content, jumping on viral moments or leading shoots. You thrive in fast-paced environments and are motivated by scaling brands globally. You know how to make noise, move fast and deliver results.

What you’ll do

• Social Media, Influencer & Community: Take full ownership of our social presence and make Only Curls impossible to scroll past, driving excitement, engagement and those delicious viral spikes. Come up with and direct standout content, whether it’s quick‑fire Reels, behind‑the‑scenes moments or full‑blown shoot days. Shape our voice, tone and overall vibe across every platform, keeping us culturally tuned‑in, playful and always ahead of the algorithm. Lead and inspire a small but mighty team of three, creating an environment where ideas fly and creativity grows. Build genuine community energy through events, pop‑ups, collabs and those “OMG did you see this?” moments that get people talking. Oversee our creator, ambassador and affiliate network by championing partnerships that elevate our voice and get curls everywhere the love they deserve.
• Marketing Strategy & Brand Direction: Own the global marketing calendar and turn big brand ambition into campaigns that stop thumbs and start conversations. Lead the planning process so every touchpoint, from launch moments to daily content, lands with purpose and punch.
• Messaging & Brand Voice: Be the keeper of our brand voice, warm, fun, inclusive and instantly recognisable. Shape the words behind our campaigns, social, paid ads, emails and landing pages. Brief creative and media partners in a way that’s clear, energising and aligned with where we’re heading.
• PR, Brand Campaigns & Partnerships: Collaborate with our PR team to spark stories, land headlines and keep Only Curls on the radar. Lead the planning for ATL campaigns - TV, OOH retail and anything else that gets heads turning.
• Email, Content & Retention: Partner with Ecommerce and our email agency to continue our successful email marketing strategy. Ensure email content aligns with marketing calendar. Approve final content to maintain consistency, accuracy, and strategic impact. Work with SEO partners to create useful, high‑intent, educational content that drives organic growth and builds trust. Own affiliate strategy and partnerships, spotting smart opportunities to spread the Only Curls love far and wide.

What you’ll bring

• 5+ years of marketing experience, ideally within a DTC or Ecommerce brand
• Strong background in social media, campaign planning, and brand communications
• Proven experience leading influencer and ambassador strategies
• Strong understanding of cultural trends and digital storytelling
• Experience with retention marketing and creating compelling email content
• Strong understanding of SEO content strategies
• Experience leading integrated campaigns (ATL or retail marketing a plus)
• Excellent organisational and project management skills
• Strong communication and stakeholder management abilities
• Comfortable in a fast‑paced, hands‑on startup environment

Nice to Have

• International or multi‑market campaign experience
• Experience in fashion, beauty, or lifestyle brands
• Event planning or experiential marketing background
• Knowledge of affiliate networks (e.g., AWIN) and social analytics tools

Successful leaders at Only Curls are:

• Used to start‑up / scale‑up cultures, which are fast paced and unpredictable
• Do‑ers - we roll up our sleeves and make stuff happen
• Customer centric - thinking like a customer every day.

What’s in it for you

• Real ownership & visibility - you’ll report directly to the founder, shape brand strategy with real creative freedom, and have influence across the entire business.
• Growth and progression - this role has a path to personal growth, and the chance to build a high‑performing team while exploring new channels and global expansion.
• Be part of a global growth journey - help take a well‑loved UK brand into international markets and join us at a pivotal scaling moment where your ideas genuinely shape what comes next.
• Purpose‑led, inclusive culture - we champion authenticity, individuality and natural beauty, and we’re committed to building a brand that truly cares about representation and community.
• Startup mindset (without the chaos) - fast‑paced, agile, minimal red tape, and a founder‑led business with strong values and an engaged, loyal customer base.
• Flexibility & wellbeing - hybrid working between home and our SW13 office, 25 days holiday plus bank holidays, enhanced sick pay, pension contribution and all the tools you need to thrive.

If you’re a strategic, creative marketing leader who thrives in fast‑moving environments and wants to build something meaningful, we’d love to hear from you.