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- Tasks: Lead and mentor the brand marketing team while driving innovative campaigns.
- Company: Join one of the fastest growing online home retailers in the North-West.
- Benefits: Competitive salary, perks, and a vibrant office culture.
- Why this job: Make a real impact on brand engagement and shape the future of home retail.
- Qualifications: Extensive experience in multichannel marketing and team management.
- Other info: Dynamic role with opportunities for creativity and collaboration.
The predicted salary is between 50000 - 65000 £ per year.
We’re Hiring: Head of Brand Marketing
Location: Onsite at Manchester HQ
Full-time OFFICE BASED | Competitive Salary + Perks
The Company
Online Home Shop (OHS) are one of the fastest growing online home retailers in the North-West. We aim to offer on-trend products for home and life, for a price that suits all budgets. OHS have everything from the latest bedding styles, soft towels, throws, curtains, rugs and best-selling hoodie blankets.
The Role
Reporting to the CMO, the Head of Brand Marketing will be from a brand, campaign and social media/influencer background, with a proven track record of managing and mentoring teams, implementing processes and growing brand engagement - ideally with a commercial mindset from an online retail background with the ability to plan, execute and pivot as required.
What You’ll Be Doing:
- Lead and mentor the brand marketing team (Social, Influencer, Creative, PR).
- Identify our customer types/personas to develop the brand guidelines/look and feel/tone of voice.
- Ownership and execution of the cross-channel marketing calendar in alignment with the product and promotional plan.
- Define and agree campaign objectives and KPIs including but not limited to brand awareness and positioning, traffic and revenue, new customer acquisition and retention/loyalty/frequency of purchase, and social engagement.
- Ensure a 360 approach to campaign planning – work collaboratively with E-Commerce, Digital, Buying and Studio to set objectives and brief to the brand marketing teams per campaign with clear actions to deliver for launch i.e. new product launches, seasonal campaign changes etc.
- Ensure activity is planned across all key trading dates from key consumption events (e.g. Christmas) to seasonal campaigns (e.g. Spring, Summer, Autumn, Winter), to bank holidays and occasions (e.g. Easter, Valentines), to ad hoc events and product pushes.
- Referring to product availability for product relevance and consistency across all social and influencer activity.
- Drive sourcing and management of influencer collaborators to drive revenue across relevant digital channels (e.g. Facebook, TikTok, Instagram etc).
- Manage the Creative and Studio teams (2 direct reports).
- Drive Digital and Print PR (with our PR agency) generating regular activity to raise the profile of the brand.
What You’ll Bring:
- Extensive experience of managing multichannel marketing plans (e.g. campaigns, promos, PR) and achieve success through cross functional working both within the marketing/creative/studio teams and across the wider business.
- Experience of managing budgets and be comfortable making regular changes as and when desired by the company.
- Experience of managing influencer outreach programs and all social channel activity to constantly grow engagement.
- Experience of managing Marketing, Creative and Studio teams.
- Ability to develop strong working relationships with all key business departments e.g. Buying.
Head of Brand Marketing employer: Online Home Shop
Contact Detail:
Online Home Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to visually demonstrate what you can bring to the table, especially in brand marketing where creativity shines.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and marketing strategies. When you walk into that interview, you want to show them you’re not just a fit for the role, but also passionate about their brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand from the get-go!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of Brand Marketing role. Highlight your background in brand management, campaign execution, and team leadership to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how your experience aligns with our goals at OHS. Don’t forget to mention any relevant online retail experience!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive brand engagement and manage successful campaigns. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at Online Home Shop
✨Know Your Brand Inside Out
Before the interview, dive deep into Online Home Shop's brand identity. Familiarise yourself with their product range, recent campaigns, and social media presence. This will not only show your genuine interest but also help you discuss how your experience aligns with their brand values.
✨Showcase Your Leadership Skills
As the Head of Brand Marketing, you'll be leading a team. Prepare examples of how you've successfully managed and mentored teams in the past. Highlight specific instances where your leadership led to improved performance or innovative campaigns.
✨Be Ready to Discuss Metrics
This role requires a commercial mindset, so be prepared to talk about KPIs and metrics you've used in previous roles. Bring examples of how you've measured success in brand awareness, customer acquisition, and engagement, and be ready to discuss how you would apply this at OHS.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Think of examples where you've worked cross-functionally with other departments like E-Commerce or Digital. Be ready to discuss how you can foster strong relationships across teams to achieve campaign objectives.