Head of Brand Marketing in Bolton

We’re Hiring: Head of Brand Marketing

Location: Onsite at Manchester HQ

Full-time OFFICE BASED | Competitive Salary + Perks

The Company

Online Home Shop (OHS) are one of the fastest growing online home retailers in the North-West. We aim to offer on-trend products for home and life, for a price that suits all budgets. OHS have everything from the latest bedding styles, soft towels, throws, curtains, rugs and best-selling hoodie blankets.

The Role

Reporting to the CMO, the Head of Brand Marketing will be from a brand, campaign and social media/influencer background, with a proven track record of managing and mentoring teams, implementing processes and growing brand engagement - ideally with a commercial mindset from an online retail background with the ability to plan, execute and pivot as required.

What You’ll Be Doing:

• Lead and mentor the brand marketing team (Social, Influencer, Creative, PR).
• Identify our customer types/personas to develop the brand guidelines/look and feel/tone of voice.
• Ownership and execution of the cross-channel marketing calendar in alignment with the product and promotional plan.
• Define and agree campaign objectives and KPIs including but not limited to brand awareness and positioning, traffic and revenue, new customer acquisition and retention/loyalty/frequency of purchase, and social engagement.
• Ensure a 360 approach to campaign planning – work collaboratively with E-Commerce, Digital, Buying and Studio to set objectives and brief to the brand marketing teams per campaign with clear actions to deliver for launch i.e. new product launches, seasonal campaign changes etc.
• Ensure activity is planned across all key trading dates from key consumption events (e.g. Christmas) to seasonal campaigns (e.g. Spring, Summer, Autumn, Winter), to bank holidays and occasions (e.g. Easter, Valentines), to ad hoc events and product pushes.
• Referring to product availability for product relevance and consistency across all social and influencer activity.
• Drive sourcing and management of influencer collaborators to drive revenue across relevant digital channels (e.g. Facebook, TikTok, Instagram etc).
• Manage the Creative and Studio teams (2 direct reports).
• Drive Digital and Print PR (with our PR agency) generating regular activity to raise the profile of the brand.

What You’ll Bring:

• Extensive experience of managing multichannel marketing plans (e.g. campaigns, promos, PR) and achieve success through cross functional working both within the marketing/creative/studio teams and across the wider business.
• Experience of managing budgets and be comfortable making regular changes as and when desired by the company.
• Experience of managing influencer outreach programs and all social channel activity to constantly grow engagement.
• Experience of managing Marketing, Creative and Studio teams.
• Ability to develop strong working relationships with all key business departments e.g. Buying & Merchandising, E-commerce, Digital Marketing to ensure smooth execution of all projects.
• Experience in a brand and/or marketing operations like-role, preferably within a high-transaction B2C online retail business.
• Strong organisational skills and the ability to adapt to changes and tackle challenges efficiently and effectively.
• Strong working knowledge of multi-channel marketing campaigns.
• Ability to work calmly and efficiently under pressure.
• Strong attention to detail.
• Excellent communication and people skills.
• Ability to lead and develop leadership skills within the team.
• Exceptional time-management abilities.
• Highly commercial.
• A team player.
• Excellent IT skills, knowledge of Microsoft Office, Word, Excel etc.

Key Performance Indicators

• Increase in website traffic & profitable revenue generation.
• Increased brand term search volume/reach.
• Increase in Social media engagement, reach, following and revenue.
• Increase in Influencer engagement and profitable sales.
• Measurable ROI of marketing investments.
• Budget control, cost management and optimisation.
• Team engagement and leadership development.

Why Join Us?

• Fast-moving collaborative company culture
• Regular company social events
• 25 days holiday
• Company pension
• Employee discount
• Free flu jabs
• On-site parking
• Flexible working times
• Gift box and early finish on your birthday
• Free electric car charging points

Sound Like You?

At OHS, you won’t just join a team — you’ll be part of a fast-moving retail success story. If you’re ambitious, collaborative, and excited by scale, apply today and help shape the future of home shopping in the UK.

Apply now!