Senior Sales Manager

About Company

The company is a liquidity and technology provider of solutions for the crypto and foreign exchange (FX) industry. It specializes in B2B services and products, catering to a wide range of clients including large licensed brokers, crypto exchanges, crypto brokers, forex brokers, hedge and crypto funds, and professional managers.

The product is an advanced base of ready-to-use technical solutions that enable brokers to save time and money on consuming infrastructure projects and focus on enlarging their client base and increasing their revenues.

About Role

They are seeking a highly motivated and results-driven Institutional Liquidity Sales Manager to spearhead their new business development efforts. The ideal candidate will possess a deep understanding of the FX industry, a robust network of institutional contacts, and a proven ability to generate and close new business deals, including cold leads. This role demands an aggressive sales approach focused solely on acquiring new clients and expanding their market presence through strategic networking, conferences, and meetings.

Responsibilities

1. New Business Acquisition:
   Aggressively identify and pursue new institutional clients through cold calling, networking, and leveraging existing industry contacts. Develop and implement strategic sales plans to achieve and exceed ambitious sales targets. Close high-value deals with institutional clients, ensuring rapid onboarding and revenue generation.
2. Lead Generation and Prospecting:
   Utilize advanced sales techniques to generate a robust pipeline of qualified leads. Research and identify potential clients particularly in the FX, metals, energy, indices and crypto sectors. Convert cold leads into profitable business relationships with a high conversion rate.
3. Industry Networking and Representation:
   Actively represent B2Prime at industry conferences, trade shows, and networking events globally. Build and expand a strong professional network with key decision-makers and influencers in the industry. Deliver compelling presentations and pitches that effectively communicate our value proposition.
4. Introducing Brokers (IBs) Recruitment:
   Identify, recruit, and establish partnerships with high-performing Introducing Brokers. Develop incentive programs and support structures to attract top-tier IBs. Expand the IB network to enhance market penetration and revenue streams.
5. Market Intelligence and Strategy:
   Stay ahead of market trends, competitor activities, and regulatory changes in the FX industry. Provide actionable insights to the management team to refine sales strategies and product offerings. Identify and exploit new market opportunities to maintain a competitive edge.
6. Reporting and Performance Tracking:
   Maintain detailed records of sales activities, prospects, and deal progress using CRM tools. Prepare regular reports on sales performance, pipeline status, and market feedback. Consistently meet or exceed monthly and quarterly sales quotas.

Requirements

• A minimum of 5+ years of Liquidity tech sales, software sales, SaaS, infrastructure products, White Label Platforms, or other relevant sales experience is preferred.
• A comprehensive understanding of Crypto, Spot FX, Metals, and CFD liquidity is required.
• Understanding the target audience/business flow for the Liquidity Provider.
• Strong communication and presentation skills.
• Establish, develop, and maintain business relationships with current and prospective customers to generate new business for B2Broker’s products/services.
• Proven working experience as a business development manager, sales executive, or a relevant role.
• Native English Speaker.

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