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- Tasks: Lead innovative marketing strategies across EMEA, driving demand and sales growth.
- Company: Dynamic company with a focus on regional marketing excellence.
- Benefits: Flexible remote work options and opportunities for professional development.
- Other info: Join a collaborative team that values innovation and growth.
- Why this job: Shape the future of marketing in diverse markets and make a real impact.
- Qualifications: Proven experience in marketing leadership and a strong understanding of regional markets.
The predicted salary is between 90000 - 120000 £ per year.
Location: Remote, UK or Hybrid, Manchester, UK
Employment Type: Full-Time
Summary
The Senior Director, Marketing EMEA, will provide strategic direction and leadership for all field marketing initiatives across our EMEA markets. This role will work closely with global sales and marketing teams to develop and execute targeted marketing programs aimed at driving demand and accelerating sales pipeline in various regions. The ideal candidate will possess a deep understanding of regional market nuances, a passion for crafting localized marketing strategies, and a data-driven mindset. As a key member of the EMEA leadership team, this role will shape regional go-to-market strategy, influence global decision-making, and drive transformational growth across diverse markets.
Primary Duties and Responsibilities
- Design and own field marketing strategies that extend beyond events, leveraging ABM, digital, partner, and lifecycle programs to drive full‑funnel impact.
- Provide hands‑on leadership with direct accountability for regional pipeline, revenue impact, and close sales alignment.
- Act as the senior marketing leader for EMEA, representing the region in global planning, prioritization, and investment discussions.
- Balance global consistency with strong regional and market‑level nuance across diverse EMEA geographies.
- Understand regional nuances, customer segments, and market dynamics to tailor marketing strategies for maximum effectiveness.
- Advise executive leadership on regional opportunities and partner with Product Marketing on competitive landscape.
Team Leadership
- Build a high‑performing organisation that scales with business growth.
- Champion innovation and thought leadership in regional marketing.
- Enable team with the skills needed to develop customised programs that meet the needs of the region.
- Foster a collaborative environment and ensure clear communication between the central marketing team and regional teams.
- Create a dynamic organisational structure that supports the needs of today while preparing for the scale needed as we grow.
Program Execution
- Lead or collaborate on the planning, development, and execution of integrated, localized marketing programmes across multiple channels, owning regional initiatives such as events, webinars, seminars, and partner activities while adapting centrally managed programmes.
- Work closely with the sales teams to ensure alignment between marketing programmes and sales strategies.
- Raise the bar on programme quality, scalability, and repeatability across the region.
- Use data to continuously optimise programme mix and impact.
- Operate with a strong ROI mindset—connecting spend, activity, and outcomes.
- Monitor, analyse, and report on the performance of EMEA field marketing campaigns.
- Continuously refine strategies based on data‑driven insights and feedback.
- Establish, monitor and deliver on OKRs.
Budget Management
- Develop and manage the budget for international field marketing activities.
- Ensure optimal allocation of resources across regions and campaigns.
Senior Director, Marketing EMEA employer: Onestream
Contact Detail:
Onestream Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Marketing EMEA
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend virtual events, and engage on platforms like LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you're the perfect fit!
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies of your past marketing successes. This will help you demonstrate your data-driven mindset and ability to craft localized strategies, which is key for roles like Senior Director, Marketing EMEA.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Director, Marketing EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Director, Marketing EMEA. Highlight your experience in crafting localized marketing strategies and leading teams, as these are key aspects of the job.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for regional marketing and your understanding of market nuances. This is your chance to tell us why you're the perfect fit for our team!
Showcase Data-Driven Success: We love numbers! Include specific examples of how you've used data to drive marketing success in previous roles. This will demonstrate your analytical mindset and ability to optimise strategies.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply through our website. It’s the easiest way for us to see your application and get you into the process!
How to prepare for a job interview at Onestream
✨Know Your Market Inside Out
Before the interview, dive deep into the EMEA markets. Understand the regional nuances and customer segments that are relevant to the role. This will not only show your passion for the position but also demonstrate your ability to tailor marketing strategies effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've built high-performing teams in the past. Be ready to discuss how you foster collaboration and innovation within your team. Highlighting your leadership style will resonate well with the interviewers, especially since this role requires strong team management.
✨Data-Driven Mindset is Key
Since the role emphasises a data-driven approach, come prepared with specific examples of how you've used data to optimise marketing programmes. Discuss any metrics or OKRs you've established in previous roles to illustrate your ROI mindset.
✨Align with Sales Strategies
Be ready to talk about how you've successfully aligned marketing initiatives with sales strategies in the past. Share insights on how you’ve collaborated with sales teams to drive demand and accelerate the sales pipeline, as this is crucial for the Senior Director role.