At a Glance
- Tasks: Create engaging digital experiences and optimise campaigns across multiple channels.
- Company: Join a dynamic team at One Stop, a leader in digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on creativity and innovation.
- Why this job: Make a real impact on brand awareness and customer engagement through innovative digital strategies.
- Qualifications: Marketing degree or CIM qualification with experience in digital marketing.
The predicted salary is between 33750 - 41250 £ per year.
We're looking for a creative and results-driven Digital Marketing Executive to join our growing team.
You will help deliver engaging digital experiences that connect with customers, strengthen brand awareness, and support business growth.
Working across multiple digital channels, you'll use customer insights and performance data to optimise campaigns, enhance engagement, and drive continuous improvement in our digital marketing activity.
- Plan and execute the digital content strategy in line with our comms plan for customer and franchise and ensure the correct channels are used to meet audience needs.
- Manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimisation.
- Develop and maintain the email marketing test plans, launch tests, analyse and report test results.
- Track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences.
- Implement and contribute to the strategy for the One Stop and Franchise website, working to enhance the user experience, ensuring our content is optimised, accurate, compelling for the audience and on-brand.
- Implement day-to-day updates of our content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates.
- Plan and execute engaging and relevant customer campaigns on digital platforms including gamification, analysing findings and using results for future campaigns and growth.
- Use CRM to maximise digital marketing opportunities.
- Execute Mobile and Digital display ad campaigns & provide recommendations for best performing ROI
- Responsible for our SEO for both Franchise and Core ensuring that its regularly updated through SEO tracking programs.
- Ensure that the data transfer process, data hygiene, GDPR opt-out compliance and contact management is effective, compliant & optimise.
- Provide reports to the business on a regular basis.
- Work closely with in-house teams to create compelling concepts and creative.
- Manage internal & external stakeholders building strong relationships with key Tesco colleagues, & the in-house creative team.
- Keep abreast of digital platforms and innovation to ensure that the brand maintains competitive advantage.
- Work alongside digital team members to ensure that our digital content is consistent, up to date and on-brand.
- Work closely with and report to the Digital Marketing Manager to ensure our digital channels are playing their role in the customer journey
- Marketing degree, CIM or similar qualification
- Ideally a commercial / FMCG, e communication marketing background
- Analytical, with data-lead approach
- Good analysis / numerical skills
- Good time management, planning and organisation skills
- Knowledge of the convenience retail sector
- Experience with email, SEO, PPC, product catalogue and CMS systems
- Experience in building strong relationships and managing stakeholders
- #J-18808-Ljbffr
One Stop - Digital Marketing Executive employer: OneStop
OneStop in Exeter is an excellent employer, offering a vibrant work culture where teamwork and customer satisfaction are at the forefront. Employees benefit from comprehensive training, opportunities for career advancement within Tesco, and a supportive environment that values feedback and community engagement. With a focus on safety and a dynamic retail atmosphere, this role provides a meaningful opportunity to make a difference in customers' lives while growing professionally.
StudySmarter Expert Advice🤫
We think this is how you could land One Stop - Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OneStop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OneStop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OneStop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OneStop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace One Stop - Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OneStop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OneStop:Show us that you’ve done your homework! In your application, briefly mention what you admire about OneStop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OneStop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OneStop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OneStop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
