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- Tasks: Create engaging digital content and optimise for SEO across various platforms.
- Company: Join OSB Group, a leading specialist lending and savings bank in the UK.
- Benefits: Competitive salary, hybrid working, annual bonus, and family-focused benefits.
- Other info: Dynamic workplace with a commitment to professional development and inclusivity.
- Why this job: Be part of a transformative journey and make a real impact on customer experiences.
- Qualifications: Proven SEO writing experience and strong technical skills in content optimisation.
The predicted salary is between 38000 - 48000 £ per year.
About the team
The OSB design team is an integral part of OSB’s ongoing transformation journey. We’re responsible for creating incredible customer experiences and supporting the company’s vision of being recognised as the UK’s number one specialist lending and savings bank. To help drive our growth plan, we’re looking for a Digital Content and SEO Writer with proven experience in writing effective content across various digital channels. To succeed, you’ll need to understand data, build strong relationships and have the right technical toolkit at your disposal.
What you will be doing?
As a Digital Content and SEO Writer, you’ll create compelling, plain-language website content aligned to our brand tone. You’ll optimise copy for each digital channel and ensure consistency across all platforms. You’ll also drive organic growth by producing regular, user-focused content written for AI-powered search, as well as refining existing content to make it more engaging and effective. Your responsibilities will include:
- Data‑Driven & GEO Strategy: Work with SEO and Analytics to identify user‑intent opportunities and optimise content for both traditional search and AI‑driven GEO visibility.
- Multi‑Channel Execution: Create high‑performing copy for websites, landing pages, paid media, and concise micro‑copy to improve mobile app journeys and conversions.
- AI‑Augmented Workflows: Use AI tools responsibly to scale content creation and ideation while ensuring accuracy and brand alignment.
- Editorial Governance: Serve as the lead reviewer for all digital copy, maintaining accessible, inclusive, and fully compliant content.
- Brand Stewardship: Help develop and maintain a unified digital tone of voice across all brands.
- Lifecycle Management: Audit and refresh content regularly to keep evergreen assets authoritative and relevant.
- Project Leadership: Manage the end‑to‑end content pipeline across multiple brands, coordinating with Web, Marketing, Sales, and Product teams for accuracy and timely delivery.
What's in it for you?
We offer a base salary dependent on experience from £38000 - £48000. Enhanced family-focused benefits. Hybrid-working (3 days per week in the office, 2 days working from home). Annual bonus opportunity.
This role is a full-time position, however we are open to a conversation around flexibility on the working hours per week.
About us
At OSB Group, we understand how much our people bring to our organisation, which is why we try our best to give back too! Our Purpose is to help our customers, colleagues and communities prosper and we are on a transformation journey to become ‘the bank of the future’. Our commitment to professional development, flexible working, and employee well-being fosters a dynamic and supportive workplace.
Do you have the skills?
We are looking for talented individuals who have the experience and knowledge set out below:
- Search Evolution: Proven SEO writing experience, with a strong understanding of how SGE and AI‑driven search are reshaping content discovery.
- Performance Writing: A robust portfolio demonstrating the ability to create content across different stages of the marketing funnel. From awareness building blogs to high-intent, conversion-focused PPC landing pages is essential.
- Technical Skills: Expertise in SEO/GEO optimisation, AI prompting, UX micro‑copy, and GA4 data analysis.
- Editorial Skills: Strong content governance, fact‑checking, proofreading, and tone‑of‑voice adaptation. Please could you attach a link to your portfolio of work to your application - we would love to see your creativity in action!
Next steps
If this sounds like you, please apply now! For internal applications please visit the internal careers page to apply. Still on the fence? Hear from our team or explore our process: OSB Careers. Shortlisted candidates will go through a personalised recruitment process, that is relevant and conversational – inclusive any individual reasonable support required. We want to bring out the best in you!
Diversity, Equity & Inclusion: Not sure if you meet the spec? Let us decide. Research tells us that those from marginalised groups feel like they need to meet 100% of the criteria to apply. Here at OSB, we are committed to inclusivity and understand the value different experiences and perspectives can bring, so please don’t feel like you need to check every box to apply for a role internally. We champion diversity at all levels, with Board-level Diversity Champions tracking our progress. We are proud to be signed up to the Women in Finance Charter to actively support the growth and development of senior women in our sector and are dedicated to treating all our employees and job applicants equally, opposed to discrimination on any grounds.
Digital Content and SEO Writer in Wolverhampton employer: OneSavings Bank
Contact Detail:
OneSavings Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content and SEO Writer in Wolverhampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that demonstrate your SEO prowess and content creation abilities. Make sure it’s easy to access and share.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around data-driven content and user engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at OSB.
We think you need these skills to ace Digital Content and SEO Writer in Wolverhampton
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your SEO writing experience and any relevant technical skills in your application. We want to see how you can create compelling content that drives results!
Tailor Your Content: Craft your application to reflect our brand tone and values. Use plain language and ensure your writing is engaging and user-focused, just like the content you'll be creating for us.
Link Your Portfolio: Don’t forget to attach a link to your portfolio! We’re eager to see your creativity in action, so showcase your best work that aligns with the role of Digital Content and SEO Writer.
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets the attention it deserves!
How to prepare for a job interview at OneSavings Bank
✨Know Your SEO Basics
Brush up on your SEO knowledge before the interview. Understand how AI-driven search is changing the game and be ready to discuss your experience with SEO writing. This will show that you’re not just a writer, but someone who understands the digital landscape.
✨Showcase Your Portfolio
Make sure to have a link to your portfolio ready to share. Highlight pieces that demonstrate your ability to create content for different stages of the marketing funnel. This will give the interviewers a clear view of your skills and creativity.
✨Prepare for Data Discussions
Since the role involves working with data, be prepared to talk about how you've used analytics in your previous work. Discuss specific examples where data influenced your content strategy or improved performance. This will show that you can think critically and make data-driven decisions.
✨Understand Their Brand Voice
Familiarise yourself with OSB's brand tone and values. During the interview, refer to how you can maintain and enhance their digital tone of voice in your writing. This demonstrates that you’re not only a good fit for the role but also aligned with their mission.