SEO Manager

Reports into: Director of Digital Trade

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It’s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress. To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don’t wait for success; we create it through hard work and determination. When faced with challenges, we don’t back down; instead, we break through barriers, recognising that true progress lies on the other side. These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

About The Role

We are seeking an SEO Manager to own the vision, strategy, and execution of Oner Active’s organic discovery initiatives across search, social search, and emerging AI-powered platforms. You’ll play a pivotal role in shaping how customers find and engage with our brand, whether through traditional search engines, AI Overviews, LLMs, or generative answer engines. This role is about more than keyword rankings: you’ll drive measurable revenue impact, elevate brand visibility, and future-proof our search strategy in a fast-evolving landscape. As our SEO leader, you’ll guide the technical, on-site, and content foundations that strengthen authority, improve discoverability, and maximise performance across all organic surfaces.

Senior Leadership

You’ll be responsible for:

• Define and deliver Oner Active’s long-term SEO vision across traditional search, AI-driven discovery, and social search channels.
• Set measurable goals for organic traffic, visibility, revenue contribution, GEO performance, and share of voice, reporting progress to senior leadership.
• Champion innovation, applying a test-and-learn mindset to ensure we stay ahead of evolving search trends, LLM behaviours, and platform updates.

Organic Revenue Growth & Performance

• Drive incremental revenue by optimising category, product, and content performance across our 7 websites.
• Monitor, analyse, and report on organic-driven revenue, breaking down insights by search type (classic search, AI Overviews, social search, generative engines).
• Identify commercial opportunities, trends, risks, and competitive gaps using keyword visibility, SERP feature analysis, and performance forecasting.

Technical SEO Ownership

• Conduct regular technical audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, canonicalisation, and hreflang.
• Own foundational SEO elements including sitemaps, robots.txt, indexing logic, schema markup, and internal linking strategy.
• Partner closely with engineering teams to scope, prioritise, and deliver technical SEO improvements and platform optimisation.

Content, On-Page & Category Optimisation

• Lead keyword research, entity mapping, and search intent analysis across PDPs, PLPs, editorial content, and new launches.
• Optimise metadata, headers, copy, internal linking, and page structure to improve discoverability and conversion.
• Create SEO briefs for landing pages, blog content, FAQs, and campaigns, ensuring E-E-A-T, structured information, and user intent alignment.
• Analyse SERP features, People Also Ask, and category-level opportunities to inform the content roadmap.
• Partner with UX/UI, brand, and merchandising teams to ensure SEO is embedded into product storytelling and customer journey design.

Generative Engine Optimisation (GEO)

• Monitor emerging answer-engine surfaces (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search, etc.) to understand ranking, citation, and authority signals.
• Optimise both onsite and offsite content to increase the likelihood of Oner Active being referenced or cited in AI-led answers.
• Build and maintain a prompt library to test brand queries, identify misinformation risks, and uncover new optimisation opportunities.
• Collaborate with PR, social, partnerships, and influencer teams to strengthen third-party authority signals.
• Create GEO dashboards to track impressions, citations, and traffic coming from generative engines, integrating this into the wider organic reporting framework.

Multi-Search & Social Search Expansion

• Develop strategies to grow visibility on TikTok, Instagram, YouTube, Pinterest and other discovery-first platforms.
• Partner with Social & Creative teams to ensure content aligns with platform SERPs, trending keywords, and search behaviour.
• Identify cross-platform discoverability opportunities, bridging classic SEO with broader organic discoverability.

Data & Insights

• Leverage SEO tools (Ahrefs, Screaming Frog, SEMrush, SEOmonitor, GSC, GA4, Adobe Analytics) to measure performance and predict trends.
• Define and maintain KPIs for SEO, GEO, social search, SERP visibility, and organic revenue contribution.
• Work closely with analytics teams to build SEO dashboards, GEO tracking, and quarterly competitive and RFM-style discovery analysis.
• Translate insights into clear, actionable strategies for continuous optimisation.

Cross-Functional Collaboration

• Partner with marketing, product, engineering, creative, merchandising, CX, and social teams to deliver a consistent, high-impact organic experience.
• Align SEO initiatives with product launches, campaigns, activations, and trading priorities.
• Ensure SEO is embedded early in product and content workflows.

Vendor & Tool Management

• Oversee relationships with SEO technology platforms, agencies, content partners, and tool providers.
• Own the SEO budget, ensuring maximum ROI and efficient allocation of resources.
• Evaluate new tools, workflows, and AI technologies that can enhance organic performance.

You’ll Need To Have

• 5+ years’ experience in SEO, ideally in DTC, ecommerce, or premium consumer brands.
• Proven success driving organic growth across technical SEO, content strategy, and multi-search channels.
• Experience with AI-driven discovery (LLMs, AI Overviews, answer engines).
• Strong technical SEO knowledge across crawlability, site architecture, structured data, and internationalisation.
• Hands-on expertise with key SEO tools: Ahrefs, Screaming Frog, SEMrush, SEOmonitor, GSC, GA4, Adobe Analytics.
• Strong analytical and reporting skills, with the ability to translate data into strategy.
• Deep understanding of keyword research, entity optimisation, and content performance.
• Experience collaborating with developers, content, UX, and marketing teams.
• Ability to present findings and influence stakeholders across multiple levels.
• Excellent organisational and project-management skills.
• A proactive, curious mindset with a passion for search, AI, and digital innovation.

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive. We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.