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- Tasks: Lead Oner Active's social media strategy and drive brand storytelling across platforms.
- Company: Join a vibrant start-up culture at Oner Active, based in London.
- Benefits: Enjoy 25 days annual leave, private healthcare, and a generous employee discount.
- Why this job: Make a real impact in women's strength training and community engagement.
- Qualifications: 5+ years in social media leadership with a passion for fitness and storytelling.
- Other info: Dog-friendly office with wellness perks and exciting team events.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days a week in our offices based in Old Street, London
Benefits:
- 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
- 5% employer match salary sacrifice pension scheme
- Generous Oner Active discount plus regular office sample sales
- Free Evolve You subscription
- Private Healthcare with Vitality including optical and dental
- Monthly wellness allowance and team workout classes
- Start-up culture - the chance to learn and make a real impact
- Great employee events like our Summer party, Christmas party and team away days
- Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
- Dog friendly office
About you:
We are looking for a Head of Social to define and drive the strategic evolution of Oner Active's social ecosystem. Social has been the engine of our growth as a brand. As we scale, we need a leader who can formalise that engine, setting clear platform strategy, growth tactics, performance governance and long-term direction. This role sits within the Growth function and is responsible for social strategy, analytics, commercial impact and platform expansion. You will work in close partnership with the Head of Creative, who leads the creative and social content teams, ensuring that brand-first creative excellence is powered by clear strategic direction and performance insight.
You are commercially sharp, data fluent and deeply knowledgeable about platform behaviour. You have a deep appreciation for how social drives both brand and growth and you know how to build frameworks that scale.
You’ll be responsible for:
- Social Strategy: Define and own the long-term social media strategy across all platforms. Establish clear platform roles, growth priorities and audience objectives. Build quarterly plans aligned to brand and commercial goals. Identify emerging platforms and expansion opportunities. Ensure social strategy evolves in response to cultural shifts and platform developments.
- Cultural & Brand Storytelling Leadership: Help shape how Oner shows up culturally across social platforms. Translate brand strategy into compelling social narratives and ongoing storytelling. Identify opportunities to lead conversations within women's strength training and performance culture. Work closely with Brand and Creative teams to build social‑first brand moments and community‑led storytelling. Ensure Oner's voice remains distinctive, authentic and culturally relevant as the brand scales.
- Analytics, Insight & Performance Governance: Own social performance measurement across growth, engagement and commercial contribution. Work closely with the Social Media Analyst to translate data into actionable strategic decisions. Identify which formats, campaigns and drops drive measurable revenue impact. Develop structured reporting frameworks for Directors, highlighting performance trends and growth opportunities. Use insight to inform tactics and priorities.
- Growth and Commercial Impact: Set and own KPIs for follower growth, engagement rate, and audience health. Partner closely with marketing channels to align organic and paid amplification strategies. Ensure social contributes meaningfully to product launches, brand moments and always on activity. Identify opportunities to strengthen conversion pathways from social platforms.
- Cross Functional Leadership: Work in close partnership with the Head of Creative to ensure strategy and creative execution remain aligned. Provide the Social Content team with clear strategic direction, priorities and performance context. Act as the bridge between Growth and Brand, ensuring commercial objectives and brand storytelling are aligned. Represent Social at leadership level across cross‑functional planning forums.
- Governance and Risk Management: Establish clear frameworks for social governance, escalation and decision‑making. Partner with senior leadership on crisis management strategy where required. Ensure platform policies, tone and brand positioning are protected.
You’ll need to have:
- Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.
- Deep understanding of social media platforms, trends, and best practices.
- Creative and strategic mindset, with a passion for storytelling and community engagement.
- Strong leadership skills, with experience managing and mentoring a high‑performing team.
- Analytical mindset, comfortable with data, insights, and performance‑driven decision‑making.
- Exceptional communication skills, both written and verbal.
- Passion for fitness, strength training, and women's empowerment is a plus.
- Experience with influencer marketing, user‑generated content, and brand collaborations.
Equality, Diversity, and Inclusion:
At Oner Active it's about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive. We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team - we're here to support you every step of the way.
Oner Active Head of Social Media employer: Oner Active
Contact Detail:
Oner Active Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Oner Active Head of Social Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your social media campaigns, analytics, and any creative projects you've led. This is your chance to shine and demonstrate how you can drive growth at Oner Active.
✨Tip Number 3
Prepare for interviews by researching Oner Active's brand voice and recent campaigns. Be ready to discuss how you can contribute to their social strategy and community engagement. Tailor your answers to show you're the perfect fit for their culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Oner Active team. Don’t miss out on this opportunity!
We think you need these skills to ace Oner Active Head of Social Media
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for social media and the fitness industry shine through. We want to see how your love for storytelling and community engagement aligns with our brand values.
Be Data-Driven: Since this role is all about analytics and performance, make sure to highlight your experience with data. Share specific examples of how you've used insights to drive social media strategies in the past. We love a good number!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Head of Social Media role. We appreciate when candidates take the extra step.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Oner Active
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and best practices for each social media platform. Research how Oner Active currently uses these platforms and think about how you can enhance their strategy. Be ready to discuss specific examples of successful campaigns you've led.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've measured social media performance and what insights you derived from that data. This will show that you're not just creative but also commercially sharp.
✨Cultural Fit is Key
Oner Active values a strong cultural presence on social media, so be prepared to discuss how you would shape their brand voice. Think about how you can translate their brand strategy into compelling narratives that resonate with their audience, especially in the women’s strength training space.
✨Collaboration is Crucial
Highlight your experience working cross-functionally, especially with creative teams. Discuss how you’ve successfully aligned social strategies with broader marketing goals and how you can act as a bridge between different departments to ensure cohesive storytelling.