Head of Social Media

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It’s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress. To us, strength training represents a determined, goal‑oriented mindset and an unwavering work ethic. We don’t wait for success; we create it through hard work and determination. When faced with challenges, we don’t back down; instead, we break through barriers, recognising that true progress lies on the other side. These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start‑up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

About You

We are looking for a Head of Social to define and drive the strategic evolution of Oner Active’s social ecosystem. Social has been the engine of our growth as a brand. As we scale, we need a leader who can formalise that engine, setting clear platform strategy, growth tactics, performance governance and long‑term direction. This role sits within the Growth function and is responsible for social strategy, analytics, commercial impact and platform expansion. You will work in close partnership with the Head of Creative, who leads the creative and social content teams, ensuring that brand‑first creative excellence is powered by clear strategic direction and performance insight. You are commercially sharp, data fluent and deeply knowledgeable about platform behaviour. You have a deep appreciation for how social drives both brand and growth and you know how to build frameworks that scale.

You’ll Be Responsible For

• Define and own the long‑term social media strategy across all platforms.
• Establish clear platform roles, growth priorities and audience objectives.
• Build quarterly plans aligned to brand and commercial goals.
• Identify emerging platforms and expansion opportunities.
• Ensure social strategy evolves in response to cultural shifts and platform developments.

Cultural & Brand Storytelling Leadership

• Help shape how Oner shows up culturally across social platforms.
• Translate brand strategy into compelling social narratives and ongoing storytelling.
• Identify opportunities to lead conversations within women’s strength training and performance culture.
• Work closely with Brand and Creative teams to build social‑first brand moments and community‑led storytelling.
• Ensure Oner’s voice remains distinctive, authentic and culturally relevant as the brand scales.

Analytics, Insight & Performance Governance

• Own social performance measurement across growth, engagement and commercial contribution.
• Work closely with the Social Media Analyst to translate data into actionable strategic decisions.
• Identify which formats, campaigns and drops drive measurable revenue impact.
• Develop structured reporting frameworks for Directors, highlighting performance trends and growth opportunities.
• Use insight to inform tactics and priorities.

Growth and Commercial Impact

• Set and own KPIs for follower growth, engagement rate, and audience health.
• Partner closely with marketing channels to align organic and paid amplification strategies.
• Ensure social contributes meaningfully to product launches, brand moments and always on activity.
• Identify opportunities to strengthen conversion pathways from social platforms.

Cross Functional Leadership

• Work in close partnership with the Head of Creative to ensure strategy and creative execution remain aligned.
• Provide the Social Content team with clear strategic direction, priorities and performance context.
• Act as the bridge between Growth and Brand, ensuring commercial objectives and brand storytelling are aligned.
• Represent Social at leadership level across cross‑functional planning forums.

Governance and Risk Management

• Establish clear frameworks for social governance, escalation and decision‑making.
• Partner with senior leadership on crisis management strategy where required.
• Ensure platform policies, tone and brand positioning are protected.

You’ll Need To Have

• Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.
• Deep understanding of social media platforms, trends, and best practices.
• Creative and strategic mindset, with a passion for storytelling and community engagement.
• Strong leadership skills, with experience managing and mentoring a high‑performing team.
• Analytical mindset, comfortable with data, insights, and performance‑driven decision‑making.
• Exceptional communication skills, both written and verbal.
• Passion for fitness, strength training, and women’s empowerment is a plus.
• Experience with influencer marketing, user‑generated content, and brand collaborations.

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive. We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.

We are an activewear brand created by women, for women. Women who strength train, women who love to move. Women who take up space – physically, mentally, unapologetically. Because we believe every woman deserves to feel strong in her mind, body and spirit – and look amazing in the process!