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- Tasks: Lead customer acquisition strategies and oversee digital marketing efforts to drive growth.
- Company: Oner Active empowers women through strength training, promoting physical and mental well-being.
- Benefits: Enjoy a full-time role with opportunities for professional growth and a dynamic work environment.
- Why this job: Join a mission-driven team that values innovation and collaboration in the fitness industry.
- Qualifications: 12+ years in performance marketing, preferably in high-growth consumer brands; strong analytical and leadership skills.
- Other info: Experience in activewear or lifestyle brands is a plus; adaptable and strategic thinkers are encouraged to apply.
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Role: Customer Acquisition & Growth Director
Reports into: TBC
Location: London, United Kingdom
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. Its about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We dont wait for success; we create it through hard work and determination. When faced with challenges, we dont back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Talent
When we commit to something, we expect our team to deliver even when it brings change. Having personalities that thrive in this environment can help us maintain our vibrant and dynamic company culture, even when things get a bit chaotic! If youre looking for a job with complete predictability, this might not be the right place for you.
About You
The Customer Acquisition & Growth Director will lead and shape the strategic direction of all new customer acquisition and paid digital marketing efforts, driving measurable growth for Oner Active. This senior leader will oversee all paid digital media, affiliate marketing, and partnerships, including influencer sponsorships and athlete ambassador programs. As a key member of the leadership team, the Growth Director will collaborate across functions to ensure marketing initiatives align with brand objectives, deliver on performance metrics, and fuel sustainable business growth.
Key Responsibilities
Strategy Development and Execution:
- Develop and execute a comprehensive customer acquisition strategy across all performance marketing channels, including paid social (e.g., Meta), paid search, affiliate networks, and partnerships.
- Own the new customer acquisition funnel, optimizing for cost-effectiveness and scalability.
- Determine resource allocation model for performance marketing delivery, including assessing the optimal balance between in-house capabilities and external partnerships.
- Identify and evaluate emerging marketing trends and technologies to stay ahead in a competitive landscape.
Channel Management:
- Paid Digital Media: Oversee strategy and performance for paid social, paid search, and programmatic campaigns.
- Develop a clear programme of content testing and innovation in creative in partnership with external partners, optimising for best-in-class acquisition and revenue performance whilst staying true to brand values.
- Affiliate Marketing: Manage affiliate partnerships with publishers, bloggers, and networks to extend reach and acquire new customers. Create and refine a tailored compensation and incentive structure for affiliates to maximize performance and maintain engagement.
- Leverage data to monitor affiliate performance, identifying opportunities for growth through additional investment in high-performing partners or by onboarding new affiliates.
- Partnerships & Sponsorships: Develop and manage the brands influencer marketing strategy, including identifying, onboarding, and nurturing relationships with influencers, athlete ambassadors, and content creators who align with the brands mission and target audience.
- Establish clear goals and KPIs for partnerships, balancing brand visibility, engagement, and new customer acquisition, while ensuring measurable ROI on sponsorship initiatives.
- Stay at the forefront of industry trends and competitor strategies to identify innovative opportunities for collaborations and partnerships.
Team Leadership:
- Build, mentor, and inspire a high-performing acquisition marketing team, fostering a culture of collaboration, innovation, and accountability.
- Focus on the professional growth and skills development of team members, providing regular feedback, coaching, and tailored development plans to help them achieve their full potential.
- Cultivate an environment where creativity and data-driven decision-making coexist, empowering team members to take ownership of their channels and innovate boldly.
- Act as a role model, demonstrating a balance of strategic vision and hands-on involvement, and fostering strong cross-functional relationships to amplify the teams success.
- Partner with cross-functional teams to ensure campaigns are integrated and impactful.
Performance Analysis:
- Define, track, and report on KPIs for all acquisition marketing efforts, including CAC, LTV, and ROAS.
- Use data-driven insights to continuously optimise channel performance and allocate resources effectively.
- Develop and maintain comprehensive reporting frameworks that provide actionable insights for the leadership team and key stakeholders.
- Partner with analytics teams to implement advanced tracking, attribution, and testing methodologies, ensuring a clear understanding of channel effectiveness and customer behaviours.
Budget Management:
- Own the customer acquisition budget, ensuring efficient allocation across channels and initiatives.
- Continuously evaluate the cost-effectiveness of marketing investments, rebalancing budgets as needed to capitalise on high-performing initiatives or emerging opportunities.
- Maintain rigorous financial discipline, ensuring campaigns deliver on performance metrics while staying within budgetary constraints.
- Collaborate with the finance team to forecast acquisition spending and align marketing investments with broader company financial goals.
- Proactively communicate budget performance, risks, and opportunities to the leadership team, ensuring transparency and alignment on financial priorities.
Youll need to have:
- 12+ years of experience in performance marketing, with a strong preference for experience in a high-growth direct to consumer brand.
- Proven track record of scaling customer acquisition efforts for a high-growth brand.
- Deep expertise in paid social, paid search, affiliate marketing, and influencer/partnership marketing.
- Strong analytical skills with a results-oriented mindset; experience using data to inform decisions and optimize campaigns.
- Exceptional leadership skills with the ability to inspire and manage a team.
- Experience in activewear, beauty, or similar lifestyle brands is a plus.
Youll need to be:
- Strategic thinker with a hands-on approach to execution.
- Innovative and creative problem solver.
- Exceptional communication and relationship-building skills.
- Adaptable to a fast-paced, evolving environment.
- Strong understanding of brand storytelling and how it integrates with performance marketing.
Benefits:
- Hybrid working – we work three days a week in the London office, two days remotely.
- Work from anywhere for up to 4 weeks a year.
- 25 days annual leave + 8 bank holidays.
- 5% employer match salary sacrifice pension scheme.
- Generous Oner Active discount for clothing.
- Regular Oner Active sample sales in the office.
- Free Evolve You subscription.
- Healthy office snacks and fruit (plus a chocolate cupboard when you need a sweet treat in the afternoon).
- Healthcare scheme.
- Monthly contribution towards your wellbeing.
- Gym membership contribution.
- Start-up culture: the chance to make a real impact, to learn a lot and to work in a fast-paced environment.
- Monthly team workout classes.
- Lots of employee events like our Summer party, Christmas party and team away days.
- Dog friendly office!
Seniority level
- Director
Employment type
- Full-time
Job function
- Business Development and Sales
- Industries
- Non-profit Organizations and Primary and Secondary Education
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Customer Acquisition & Growth Director employer: Oner Active
Contact Detail:
Oner Active Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Acquisition & Growth Director
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in the direct-to-consumer space. Understanding what strategies are currently working for brands similar to Oner Active will give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the fitness and activewear industry. Attend relevant events or webinars where you can connect with potential colleagues or influencers who align with Oner Active's mission. Building these relationships can provide valuable insights and opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled customer acquisition in previous roles. Highlight your experience with paid social, search, and affiliate marketing, as well as any innovative campaigns you've led that resulted in measurable growth.
✨Tip Number 4
Showcase your leadership style and how you foster team collaboration and innovation. Be ready to share your approach to mentoring and developing talent, as this role requires building a high-performing acquisition marketing team.
We think you need these skills to ace Customer Acquisition & Growth Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in customer acquisition and growth. Use specific metrics to demonstrate your success in previous roles, especially in high-growth environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for empowering women through strength training and how your background aligns with Oner Active's mission. Highlight your strategic thinking and hands-on approach to execution, as well as your leadership experience.
Showcase Analytical Skills: Emphasize your analytical skills by providing examples of how you've used data to inform decisions and optimize campaigns. Mention specific tools or methodologies you have experience with that are relevant to performance marketing.
Demonstrate Cultural Fit: Research Oner Active's values and culture. In your application, reflect on how your personal values align with theirs, particularly regarding innovation, collaboration, and a results-oriented mindset. This will show that you're not just qualified, but also a great fit for their team.
How to prepare for a job interview at Oner Active
✨Showcase Your Strategic Vision
As a Customer Acquisition & Growth Director, it's crucial to demonstrate your ability to develop and execute comprehensive strategies. Prepare to discuss specific examples of how you've successfully scaled customer acquisition efforts in previous roles, particularly in high-growth environments.
✨Highlight Data-Driven Decision Making
Emphasize your analytical skills by sharing instances where you've used data to inform marketing decisions. Be ready to discuss key performance indicators (KPIs) you've tracked, such as CAC, LTV, and ROAS, and how you've optimized campaigns based on these insights.
✨Demonstrate Leadership and Team Building
This role requires exceptional leadership skills. Prepare to talk about your experience in building and mentoring high-performing teams. Share how you've fostered a culture of collaboration and innovation, and provide examples of how you've supported team members' professional growth.
✨Align with the Brand's Mission
Oner Active is focused on empowering women through strength training. Make sure to convey your understanding of the brand's mission and values. Discuss how your previous experiences align with this purpose and how you can contribute to promoting strength training as a healthy foundation in life.
