At a Glance
- Tasks: Drive growth by optimising funnels and launching new channels for an innovative edtech platform.
- Company: Join Oneday, a rapidly scaling education technology company backed by top-tier VCs.
- Benefits: Remote-first work culture, high autonomy, and opportunities for personal and professional growth.
- Other info: Fast-paced environment with a small, senior team and weekly growth reviews.
- Why this job: Be part of redefining business education and make a real impact on aspiring entrepreneurs.
- Qualifications: 7+ years in growth marketing with a strong entrepreneurial mindset and numerical fluency.
The predicted salary is between 80000 - 120000 £ per year.
About Oneday
Oneday is an education technology platform designed to inspire and equip aspiring entrepreneurs from diverse backgrounds to turn their business dreams into reality. Backed by $25M+ in funding from top-tier VCs in the UK and Silicon Valley, Oneday is scaling rapidly. We are on a mission to redefine business education and are set to become the largest business school in the world.
The Role
This is a hands-on role for a growth operator with an entrepreneurial edge. You will own the top of the funnel end-to-end: improving conversion on existing channels, launching and testing new funnels, and deploying new channels quickly. You’ll start as an individual contributor and build your team as traction justifies it. Expect high autonomy, a fast tempo, and clear commercial targets.
What You’ll Own
- Improving conversion on existing channels
- Run the end-to-end funnel audit: ad → landing page → lead form → mentor call booking → deposit → enrolment.
- Drive CAC down by 20-30% on core channels (Meta, TikTok, Google/YouTube).
- Ship high-velocity tests on messaging, creative angles, landing pages, and credibility drivers (social proof, outcomes, mentor profiles, accreditation).
- Partner with sales to tighten handoff and shorten the sales cycle.
- Testing new funnels
- Design and ship new ways to engage prospects: application-first funnels, assessment funnels, cohort/event funnels, long-form content funnels, community-led funnels.
- Run a disciplined experimentation cadence with clear hypotheses, ship dates, and kill criteria.
- Double down ruthlessly on what works; kill what doesn’t within one cycle.
- Launching new channels
- Stand up and test new channels from zero: partnerships, affiliates, creator/influencer, podcast sponsorships, newsletter buys, B2B2C partnerships with employers, referral programmes.
- Move from hypothesis to live spend in weeks, not quarters.
- Identify the 1–2 channels with genuine scale potential and build them into material contributors.
Success Metrics
Within 12 months we expect you to have:
- Reduced blended media CAC to target and held it there at higher spend.
- Materially lifted conversion at two or more stages of the existing funnel.
- Launched at least one new funnel that contributes meaningfully to enrolments.
- Scaled at least one new channel beyond Meta to a durable contribution.
- Built the plan, team, and systems to get us toward the next step up.
Who You Are
- 7+ years in growth, performance, or acquisition marketing at a venture-backed, consumer or consumer-like business.
- Entrepreneurial mindset: you’ve either founded something, been early at a startup, or run a P&L you treated like your own. You think in hypotheses, bets, and unit economics, not decks.
- Strong numerical fluency. Comfortable with CAC, LTV, payback, channel attribution, and funnel maths without needing a deck to explain them.
- A portfolio of funnels and channels you have personally shipped — not managed agencies to ship.
- Creative judgement. You can brief, critique, and often write ad copy and landing page copy that converts.
- High agency, high velocity. You default to shipping, measuring, and iterating.
- Hungry to build, not just optimise. You want scope to invent, not just tune an existing machine.
Nice to Have
- Experience in high-ticket consumer, edtech or categories with a considered purchase and a longer sales cycle.
- Experience building or scaling affiliate and partnership channels.
- Founder experience, even if the company didn’t work out.
How We Work
Remote-first across the US and UK. We operate on a shared core-hours window. Small, senior team. Low process, high ownership. Weekly growth reviews with the founders. We move fast and write things down. We bias to ship.
Locations
VP, Growth in Hampshire, Portsmouth employer: Oneday
Oneday is an exceptional employer for those looking to make a significant impact in the education technology sector. With a remote-first work culture that promotes high ownership and autonomy, employees are empowered to innovate and drive growth in a fast-paced environment. The company offers ample opportunities for professional development and team building, making it an ideal place for ambitious individuals eager to contribute to redefining business education.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Growth in Hampshire, Portsmouth
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Oneday looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like VP, Growth at Oneday, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace VP, Growth in Hampshire, Portsmouth
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Oneday, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Oneday and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Oneday
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Oneday might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Oneday.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
