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- Tasks: Lead lifecycle marketing to convert applicants into enrolled students through engaging campaigns.
- Company: Oneday is revolutionizing business education for aspiring entrepreneurs with expert mentorship and practical programs.
- Benefits: Enjoy a competitive salary, equity options, flexible remote work, and access to top mentors.
- Why this job: Join a mission-driven team reshaping entrepreneurship education in a rapidly growing startup environment.
- Qualifications: 3-5 years in lifecycle marketing, strong analytical skills, and excellent copywriting abilities required.
- Other info: Be part of a dynamic community focused on real-world business outcomes.
The predicted salary is between 36000 - 60000 £ per year.
Oneday is an education technology platform designed to inspire and equip aspiring entrepreneurs from diverse backgrounds to turn their business dreams into reality. Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. We provide: Expert Mentorship : Personalized guidance from seasoned business mentors. Practical Curriculum : Accredited programs in the US and Europe, designed with a relentless focus on real-world business outcomes. Thriving Community : A dynamic network of like-minded entrepreneurs sharing knowledge, support, and success. Backed by $15M in seed funding from top-tier VCs in the UK and Silicon Valley, Oneday is scaling rapidly. We are on a mission to redefine business education and are set to become the largest business school in the world by 2025. Join us and be part of a team that’s revolutionizing how entrepreneurship is taught and practiced! The role We are looking for a Lifecycle Marketing Lead to own and optimize our post-application marketing funnel, ensuring that more leads successfully convert into enrolled students. You will develop and execute email, SMS, retargeting, and re-engagement campaigns that nurture applicants through the admissions process and beyond. This role is ideal for a data-driven marketer who thrives on improving conversion rates, engagement, and revenue through highly personalized and automated marketing strategies. Key Responsibilities Conversion Optimization : Develop and execute lifecycle marketing strategies to increase conversion rates from applicants to enrolled students. Email & SMS Campaigns : Design and automate nurture sequences, follow-ups, and promotional campaigns to keep applicants engaged. Retargeting & Remarketing : Work closely with paid media teams to launch re-engagement and resurrection campaigns for unresponsive leads. CRM & Automation : Utilize our CRM data to segment audiences and build automated workflows that improve engagement. Personalization & A/B Testing : Implement data-driven personalization tactics and continuously test messaging, timing, and channels. Performance Tracking : Analyze campaign performance and report on KPIs such as open rates, CTRs, conversion rates, and ROI. Requirements 3-5 years of experience in lifecycle marketing, email/SMS marketing, or CRM automation, preferably in a high growth B2C startup or education/edtech environment. Proven experience with marketing automation tools Strong analytical skills with experience in A/B testing and campaign performance analysis. Hands-on experience with segmentation, personalization, and behavioral targeting strategies. Excellent copywriting and storytelling skills with the ability to craft compelling messaging. Ability to work cross-functionally and collaborate with Growth, Product, and Sales teams. Data-driven mindset with a strong ability to interpret and act on marketing data. Why Join Us? Be part of a rapidly growing startup that is reshaping business education. Work with a mission-driven team that is passionate about entrepreneurship and education. Competitive salary and equity options. Flexible remote work environment with opportunities for in-person collaboration. Access to world-class mentors and a vibrant entrepreneurial community. Lots of freedom and autonomy.
Growth Hacker (Lifecycle marketing) employer: Oneday
Contact Detail:
Oneday Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Hacker (Lifecycle marketing)
✨Tip Number 1
Familiarize yourself with the latest trends in lifecycle marketing, especially in the education technology sector. Understanding what strategies are currently effective can give you an edge in discussions during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where you improved conversion rates through A/B testing or segmentation.
✨Tip Number 3
Network with professionals in the edtech space and engage with communities focused on entrepreneurship. This can provide valuable insights and connections that may help you stand out as a candidate.
✨Tip Number 4
Prepare to discuss your experience with marketing automation tools and how you've implemented them in previous roles. Being able to articulate your hands-on experience will demonstrate your readiness for the role.
We think you need these skills to ace Growth Hacker (Lifecycle marketing)
Some tips for your application 🫡
Understand the Company: Dive deep into Oneday's mission and values. Familiarize yourself with their educational platform, mentorship programs, and community initiatives to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your 3-5 years of experience in lifecycle marketing, especially in B2C startups or the edtech sector. Provide specific examples of successful campaigns you've executed that align with the role's responsibilities.
Showcase Analytical Skills: Demonstrate your strong analytical skills by discussing your experience with A/B testing, campaign performance analysis, and how you've used data to drive marketing decisions.
Craft Compelling Messaging: Utilize your excellent copywriting and storytelling skills to create a captivating cover letter. Make sure to convey your passion for entrepreneurship and education, and how you can contribute to Oneday's growth.
How to prepare for a job interview at Oneday
✨Showcase Your Data-Driven Mindset
Since the role requires a strong analytical approach, be prepared to discuss specific examples of how you've used data to optimize marketing campaigns. Highlight your experience with A/B testing and how it has led to improved conversion rates.
✨Demonstrate Your Copywriting Skills
Craft compelling messaging is crucial for this position. Bring examples of your previous work or prepare a short pitch for a hypothetical campaign. This will showcase your storytelling abilities and how you can engage potential students.
✨Understand the Education Technology Landscape
Familiarize yourself with current trends in edtech and how they impact lifecycle marketing. Being able to discuss these trends will show your passion for the industry and your ability to adapt strategies accordingly.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Be ready to share experiences where you've successfully collaborated with growth, product, or sales teams. Emphasize your communication skills and how you can bridge gaps between departments.
