Optimisation Manager

This is a new role leading a new programme within OneAdvanced’s Digital Experience Team. You will be joining OneAdvanced during an exciting period of transformation and optimisation as we continue to evolve our digital experience, moving from traditional lead generation to a comprehensive SaaS customer journey through a new, scalable website that will grow alongside OneAdvanced.

You will be responsible for establishing, developing and leading an entirely new optimisation programme focused on continuously improving the OneAdvanced websites and associated metrics. The optimisation programme is formed of two main workstreams: personalisation and experimentation. You will establish yourself as our conversion optimisation subject matter expert. Both workstreams will utilise functionality within our CMS Optimizely; experience of Optimizely and those systems will be a significant advantage.

• Establishing and leading our new optimisation programme.
• Defining and delivering our Optimisation strategy.
• Identify test candidates for experimentation through data and ideation sessions with stakeholders.
• Leading experimentation ideation sessions with stakeholders and subject matter experts across the business.
• Managing a pipeline of test candidates, prioritising on business needs and/or anticipated uplift.
• Managing the personalisation workstream, identifying personalisation opportunities across the website, determining alternative content options and securing delivery of content from stakeholders.
• Delivering conversion consultation to stakeholders and content owners to assist in improving the conversion of the pages they own.
• Working closely with our SEO team and Campaign Execs to deliver effective landing and campaign pages.
• Reporting on test results, conversion rate and associated metrics.

• Conversion Uplift Expertise: Proven track record of delivering significant conversion uplift and business value through experimentation and optimisation.
• Programme Leadership: Ideal candidate will have led a successful experimentation or CRO programme from ideation through to production, with a strong understanding of the entire process.
• Ideation and Collaboration: Experience leading ideation workshops with stakeholders and subject matter experts from multiple functions, with a focus on driving innovation and collaboration.
• Data-Driven Decision Making: Strong analytical skills, with experience in deriving insight from data to identify customer pain points and test candidates to solve.

• Optimisation Programme Management: Experience within an ongoing optimisation or experimentation programme, with a strong understanding of the programme lifecycle and ability to lead the programme.
• Data Analysis: Experience analysing data, ideally utilising GA4, and the ability to derive insight from that data to inform business decisions.
• Stakeholder Management: Experience managing multiple stakeholders concurrently at all levels across the business, with a focus on building strong relationships and driving results.

• Optimizely Expertise: Hands-on experience with Optimizely experimentation and content recommendations functionality, with a strong understanding of how to leverage the platform to drive business results.
• Web Technologies: Understanding of web technologies and headless publishing via CMS, with a focus on driving innovation and improving user experience.

• Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral.
• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days.
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First.
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace.
• Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally.
• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go.
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success.
• Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important.
• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company.
• Income protection insurance – Providing you with support and assistance when you need it most.
• Recognition – Highlighting and rewarding the great work our people do.
• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self.
• Making a Difference – we provide opportunities to help our people make a difference to the causes they care about.
• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding.
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it.
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger.

OneAdvanced is one of the UK’s largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK’s most critical sectors. We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.