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- Tasks: Lead innovative marketing strategies for the Legal market across multiple regions.
- Company: Join OneAdvanced, a leading provider of business software and services.
- Benefits: Enjoy 26 days holiday, exceptional family leave, and private medical insurance.
- Why this job: Make a real impact in a dynamic environment while growing your career.
- Qualifications: Experience in digital demand generation and strong communication skills required.
- Other info: Be part of a diverse team committed to excellence and personal development.
The predicted salary is between 43200 - 72000 £ per year.
Join OneAdvanced. An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market Managing Director. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenue contribution.
What You Will Do
- Full accountability for the marketing plan for Legal market across UK, North America and EMEA.
- Manage marketing activities and demand generation programs.
- Responsible for ensuring programs run to time and budget.
- Line management responsibility for all team members, demonstrating full commitment to development and career progression.
- Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.
- Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
- Identifies, recommends and manages third party resources as required.
Key Performance Indicators:
- Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.
- Wider contribution to the marketing function.
What You Will Have
- Creative thinking with the ability to act at pace, with a clear commitment to excellence.
- Deep understanding of commercial and business challenges.
- Strong market (Vertical / IT) knowledge and software industry experience.
- Excellent communications skills with the ability to interface at all levels of management.
- Prior experience in digital demand generation environment essential.
- Willingness to learn and work in a growing marketing team, with adaptability.
- Previous management experience.
What We Do For You
- Wellbeing that means something: 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year.
- Exceptional family leave: 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave.
- Robust sick pay of up to 13 weeks full pay + 13 weeks half pay.
- 24/7 Employee Assistance Programme for confidential support.
- Private medical insurance for everyone, no medical-history exclusions.
- Group-wide performance bonus, when we win, you win.
- Income protection: up to 75% salary for 5 years if you ever need it.
- Grow your career with us: SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library.
- Access to external training and apprenticeships.
- MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding.
- Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger.
- Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including: ULEV car scheme with 1,000+ models, Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover.
Who We Are
OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors. We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
Head of Marketing employer: OneAdvanced
Contact Detail:
OneAdvanced Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions. Show them you’re not just interested in the role, but also in how you can contribute to their success.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. It shows initiative and gives you a better chance of getting noticed by our hiring team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in demand generation and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creative thinking and understanding of the commercial challenges in the legal market. Let us know why you're the perfect fit for this role at OneAdvanced.
Showcase Your Leadership Skills: Since this role involves line management, be sure to highlight your previous management experience. Share examples of how you've developed team members and contributed to their career progression. We love seeing growth in our teams!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can't wait to hear from you!
How to prepare for a job interview at OneAdvanced
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like MELs, MQLs, and SQLs. Be ready to discuss how you've successfully driven these metrics in your previous roles, as this will show your understanding of demand generation and your ability to meet targets.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be managing a team. Prepare examples of how you've developed team members and led successful marketing initiatives. Highlight your management style and how you foster a culture of excellence and creativity within your team.
✨Demonstrate Industry Knowledge
Familiarise yourself with the legal market and the specific challenges it faces. Be prepared to discuss how your experience in the software industry can translate into effective marketing strategies for this sector, showcasing your adaptability and insight.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their current marketing strategies, team dynamics, and future goals. This not only shows your interest but also helps you gauge if the company aligns with your career aspirations.
