At a Glance
- Tasks: Manage key Group & MICE accounts, driving revenue growth through strategic partnerships.
- Company: Join The Ascott Limited, a trusted hospitality leader with a diverse portfolio.
- Benefits: Travel allowance, exclusive staff rates, and career development opportunities.
- Why this job: Shape growth across Europe and strengthen client relationships in a dynamic environment.
- Qualifications: 3-5 years of sales experience in the hotel or travel industry, with a focus on Groups & MICE.
- Other info: Embrace diversity and thrive in a supportive workplace with excellent career growth.
The predicted salary is between 36000 - 60000 £ per year.
The Ascott Limited is seeking an experienced, new business focused and ambitious Key Account Manager, Groups & MICE to join our Sales Team at our London based UK Corporate Office. Within Europe, Ascott's portfolio of lodging properties now comprises value-add Meetings & Events, with the recent addition of new managed properties into the UK portfolio and those in the pipeline.
You will report to the Director of Sales, UK, developing and managing key Group and MICE accounts across Europe, driving revenue growth through strategic account management, proactive business development, and strong client partnerships. Working from our London office in a hybrid (3/5 office-based days) approach, the role will include frequent travel within the UK and Europe.
As our Key Account Manager, Groups & MICE, you will:
- Manage and grow a portfolio of key Group & MICE accounts across the European property portfolio, building strong, long-term client relationships and delivering tailored event solutions
- Develop and execute sales strategies aligned with market trends and customer insights
- Identify and secure new Group & MICE business through proactive prospecting and networking as well as retain, grow, and re-engage existing and inactive accounts
- Negotiate contracts and pricing in line with the revenue and profitability objectives
- Monitor competitor activity and market trends to identify opportunities and risks
- Collaborate with internal sales, revenue, marketing, and property teams to ensure seamless delivery
- Conduct sales calls, site inspections, client events, and attend industry trade shows
- Prepare and deliver sales proposals, presentations, and client pitches
- Maintain accurate CRM records and produce regular performance and revenue reports
To be successful in the role of Key Account Manager, Groups & MICE, we are looking for:
- Minimum of 3-5 years' sales experience within the hotel or travel industry, with a strong focus on Groups and/or MICE
- Bachelor's degree in Hospitality Management, Business Administration, or a related field (or equivalent experience)
- Proven understanding of the Groups & MICE market, including trends, customer behaviour, and key competitors
- Proven track record in new business development and key account management, particularly within Groups, Events, Associations, or Sports sectors
- Demonstrated ability to develop and execute sales strategies and consistently achieve revenue targets
- Excellent negotiation, communication, and presentation skills
- Strong organisational and time management abilities
- Proficiency in CRM systems and Microsoft Office
- Willingness to travel frequently as required
This is your opportunity to take on a pivotal role as Key Account Manager, Groups & MICE, as The Ascott Limited's portfolio continues to grow. We focus on your professional and personal development, and we offer:
- Travel allowance to support your daily commute
- 30 days' free relocation accommodation in one of our properties (if moving to London)
- Exclusive staff rates at our European properties, ideal for your own city breaks
- PERKBOX subscription from day one, with retail discounts and perks
- Employee Assistance Programme (EAP) and recognition awards
- Career development, valuable on-the-job training, and access to our online learning platform
- Incentive for business and individual performance
If you are ready to shape growth across Europe, strengthen client partnerships, and deliver commercial success, apply today and make your next career move with us.
At The Ascott Limited, we embrace diversity, equity, and inclusion, welcoming applicants of all backgrounds to create a supportive and thriving workplace where everyone can contribute their unique perspectives.
A trusted hospitality company, Ascott’s presence extends across Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Its diversified accommodation offerings span serviced residences, co-living properties, hotels and independent senior living apartments. Ascott's award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.
Key Account Manager, Groups & MICE employer: One80 Kitchen Lounge Restaurant
Contact Detail:
One80 Kitchen Lounge Restaurant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager, Groups & MICE
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential clients and other professionals. The more people you know, the better your chances of landing that Key Account Manager role.
✨Tip Number 2
Show off your expertise! Prepare a killer presentation or pitch that highlights your understanding of the Groups & MICE market. Tailor it to showcase how you can drive revenue growth for Ascott Limited.
✨Tip Number 3
Follow up! After meeting someone or sending a proposal, don’t just sit back. A quick follow-up email can keep you top of mind and show your enthusiasm for the role. It’s all about building those strong client relationships!
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter to streamline your application process. We’re here to help you every step of the way, so make sure you take advantage of our resources!
We think you need these skills to ace Key Account Manager, Groups & MICE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your experience in Groups and MICE, showcasing any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this position. Share your passion for the hospitality industry and how your skills can drive revenue growth for our team.
Showcase Your Networking Skills: Since this role involves proactive business development, mention any successful networking experiences you've had. We want to see how you build relationships and secure new business!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with The Ascott Limited.
How to prepare for a job interview at One80 Kitchen Lounge Restaurant
✨Know Your Market
Before the interview, dive deep into the Groups & MICE market. Understand current trends, key competitors, and customer behaviours. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can drive revenue growth for The Ascott Limited.
✨Showcase Your Success Stories
Prepare specific examples of your past successes in account management and business development. Highlight how you've built strong client relationships and achieved sales targets. Use metrics where possible to quantify your achievements, as this will demonstrate your capability to deliver results.
✨Master the Art of Negotiation
Since negotiation is a key part of the role, be ready to discuss your negotiation strategies. Think of a challenging situation you've faced and how you navigated it to achieve a win-win outcome. This will showcase your skills and confidence in handling contracts and pricing.
✨Engage with Questions
Prepare thoughtful questions to ask your interviewers about the company culture, team dynamics, and future growth plans. This shows your genuine interest in the role and helps you assess if The Ascott Limited is the right fit for you. Plus, it opens up a two-way conversation that can make you more memorable.