At a Glance
- Tasks: Drive B2C retail growth and build partnerships across the UK, EU, and US.
- Company: Join One Retail Group, a fast-growing international online retailer.
- Benefits: Hybrid work, competitive salary, and opportunities for international expansion.
- Other info: Be part of a collaborative team with exciting growth opportunities.
- Why this job: Make a real impact by shaping our retail strategy and driving results.
- Qualifications: Proven experience in B2C retail and strong negotiation skills required.
The predicted salary is between 47250 - 57750 £ per year.
Role: National Account Manager – B2C Retail
Location: UK (Hybrid / UK, EU & US remit)
We are looking for a senior, commercially sharp National Account Manager to build and scale One Retail Group’s B2C retail channel across the UK, Europe and the US. This is a newly created, standalone role with a clear mandate: win national retail listings, drive sell-through, and grow long‑term, profitable partnerships across high‑value B2C retail accounts. This role is not about account maintenance. It is about creation, momentum, and results.
You will take ownership of the full end‑to‑end B2C retail sales cycle, from identifying and targeting the right partners, through negotiation and launch, to long‑term account development and international expansion. You will operate at senior level with retail buyers and category leaders across DIY, lifestyle, discount, grocery, and electrical sectors. Combining strategic thinking with hands‑on execution, you will shape how One Retail Group shows up in physical retail, complementing our marketplace‑led strength with a scalable, high‑performing B2C retail presence. This role suits a proven commercial operator who thrives in autonomy, enjoys building from scratch, and is motivated by opportunity, ownership, and impact.
Key Responsibilities:
- National B2C Retail Strategy & Growth: Own and deliver the national B2C retail sales strategy, fully aligned with One Retail Group’s commercial and growth objectives. Define target retail segments, priority accounts, and route‑to‑market strategies across the UK, with scope to expand into EU and US markets. Build a clear pipeline of high‑potential national retail partners and convert opportunities into sustainable revenue streams.
- New Business Development & Listings: Identify, target, and win national retail partnerships across DIY, lifestyle, discount, grocery, and electrical sectors. Lead all aspects of new business development, from market mapping and prospecting through to pitch, negotiation, and contract closure. Develop compelling proposals, range strategies, and commercial models that secure listings and set accounts up for long‑term success.
- Account Ownership & Commercial Execution: Own the full commercial relationship with retail partners, managing pricing, margins, promotions, and growth plans. Drive distribution growth, range expansion, and promotional effectiveness to maximise sell‑through and profitability. Build strong senior‑level relationships across buying, category, commercial, and supply chain functions within retail partners.
- Cross‑Functional Collaboration & Delivery: Work closely with marketing, operations, supply chain, and product teams to deliver seamless, commercially aligned retail launches. Ensure retail partners receive best‑in‑class execution, from availability and forecasting to promotional planning and performance tracking. Maintain accurate forecasting, performance reporting, and pipeline visibility to support decision‑making and investment prioritisation.
- International Expansion: Identify and pursue opportunities to extend B2C retail partnerships into EU and US markets. Adapt propositions, pricing, and commercial structures to suit different international retail environments and customer expectations.
Ideal Candidate:
- Significant experience in a senior National Account Manager or Key Account Manager role within B2C retail.
- Proven track record of winning listings and driving growth with major UK retail accounts.
- Deep understanding of multichannel retail environments and how to drive sell‑through in‑store and online.
- Strong experience across DIY, lifestyle, discount, grocery, and electrical retail sectors.
- Highly commercial, with demonstrable success in negotiation, pricing and margin modelling, and business case development.
- Comfortable operating autonomously in a standalone role, building structure, strategy, and pace from the ground up.
- Experience working with trade and wholesale customers such as Screwfix, Travis Perkins, builders’ merchants, or similar is advantageous.
- Exposure to EU and or US retail markets, or experience scaling new channels, is highly desirable.
- Entrepreneurial mindset with a strong results orientation and a bias towards action.
Who is One Retail Group?
One Retail Group is an international online retailer, brand owner, and marketplace specialist. Our story is humble, growing from a single product launched in 2013, we now own multiple brands in the home appliance, lifestyle and personal care categories. Our future is exciting as we strive to launch onto new platforms and expand our operations even further across the globe. We work at pace, we learn fast, where necessary we fail fast. This role will provide you with the chance to leave your mark and make a difference to a very exciting company. We’re proud of our collaborative team and continued high standards as we work together to achieve our shared ambitious goals.
National Account Manager – B2C Retail Sales · London · employer: One Retail Group
One Retail Group is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a meaningful impact in the fast-paced world of product development. With a strong focus on employee growth, you will have the opportunity to enhance your project management skills while working alongside diverse teams across the globe. Our commitment to innovation and efficiency ensures that every team member can contribute to exciting projects and witness their ideas come to life.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager – B2C Retail Sales · London ·
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager – B2C Retail Sales · London · at One Retail Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including One Retail Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager – B2C Retail Sales · London ·. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager – B2C Retail Sales · London ·
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for One Retail Group:When writing your cover letter, make sure to tailor your message specifically for One Retail Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at One Retail Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show One Retail Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show One Retail Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with One Retail Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
