National Account Manager – B2C Retail in London
National Account Manager – B2C Retail

National Account Manager – B2C Retail in London

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive B2C retail growth by winning partnerships and executing sales strategies.
  • Company: Join One Retail Group, a fast-growing international online retailer.
  • Benefits: Hybrid work, competitive salary, and opportunities for international expansion.
  • Why this job: Make a real impact in a dynamic role with ownership and autonomy.
  • Qualifications: Experience in B2C retail and strong negotiation skills required.
  • Other info: Be part of a collaborative team with exciting growth potential.

The predicted salary is between 36000 - 60000 £ per year.

We are looking for a senior, commercially sharp National Account Manager to build and scale One Retail Group's B2C retail channel across the UK, Europe and the US. This is a newly created, standalone role with a clear mandate: win national retail listings, drive sell-through, and grow long-term, profitable partnerships across high-value B2C retail accounts.

This role is not about account maintenance. It is about creation, momentum, and results. You will take ownership of the full end-to-end B2C retail sales cycle, from identifying and targeting the right partners, through negotiation and launch, to long-term account development and international expansion.

You will operate at senior level with retail buyers and category leaders across DIY, lifestyle, discount, grocery, and electrical sectors. Combining strategic thinking with hands-on execution, you will shape how One Retail Group shows up in physical retail, complementing our marketplace-led strength with a scalable, high-performing B2C retail presence.

This role suits a proven commercial operator who thrives in autonomy, enjoys building from scratch, and is motivated by opportunity, ownership, and impact.

Key Responsibilities
  • Own and deliver the national B2C retail sales strategy, fully aligned with One Retail Group's commercial and growth objectives.
  • Define target retail segments, priority accounts, and route-to-market strategies across the UK, with scope to expand into EU and US markets.
  • Build a clear pipeline of high-potential national retail partners and convert opportunities into sustainable revenue streams.
  • Identify, target, and win national retail partnerships across DIY, lifestyle, discount, grocery, and electrical sectors.
  • Lead all aspects of new business development, from market mapping and prospecting through to pitch, negotiation, and contract closure.
  • Develop compelling proposals, range strategies, and commercial models that secure listings and set accounts up for long-term success.
  • Own the full commercial relationship with retail partners, managing pricing, margins, promotions, and growth plans.
  • Drive distribution growth, range expansion, and promotional effectiveness to maximise sell-through and profitability.
  • Build strong senior-level relationships across buying, category, commercial, and supply chain functions within retail partners.
  • Work closely with marketing, operations, supply chain, and product teams to deliver seamless, commercially aligned retail launches.
  • Ensure retail partners receive best-in-class execution, from availability and forecasting to promotional planning and performance tracking.
  • Maintain accurate forecasting, performance reporting, and pipeline visibility to support decision-making and investment prioritisation.
  • Identify and pursue opportunities to extend B2C retail partnerships into EU and US markets.
  • Adapt propositions, pricing, and commercial structures to suit different international retail environments and customer expectations.
Ideal Candidate
  • Significant experience in a senior National Account Manager or Key Account Manager role within B2C retail.
  • Proven track record of winning listings and driving growth with major UK retail accounts.
  • Deep understanding of multichannel retail environments and how to drive sell-through in-store and online.
  • Strong experience across DIY, lifestyle, discount, grocery, and electrical retail sectors.
  • Highly commercial, with demonstrable success in negotiation, pricing and margin modelling, and business case development.
  • Comfortable operating autonomously in a standalone role, building structure, strategy, and pace from the ground up.
  • Experience working with trade and wholesale customers such as Screwfix, Travis Perkins, builders' merchants, or similar is advantageous.
  • Exposure to EU and or US retail markets, or experience scaling new channels, is highly desirable.
  • Entrepreneurial mindset with a strong results orientation and a bias towards action.

One Retail Group is an international online retailer, brand owner, and marketplace specialist. Our story is humble, growing from a single product launched in 2013, we now own multiple brands in the home appliance, lifestyle and personal care categories. Our future is exciting as we strive to launch onto new platforms and expand our operations even further across the globe.

We work at pace, we learn fast, where necessary we fail fast. This role will provide you with the chance to leave your mark and make a difference to a very exciting company. We're proud of our collaborative team and continued high standards as we work together to achieve our shared ambitious goals.

National Account Manager – B2C Retail in London employer: One Retail Group

One Retail Group is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to take ownership of their roles and drive impactful results. With a focus on growth and innovation, this hybrid position allows for flexibility while working on exciting projects that shape the future of B2C retail across the UK, EU, and US markets. Employees benefit from significant opportunities for professional development and the chance to make a meaningful contribution in a fast-paced environment where creativity and strategic thinking are highly valued.
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Contact Detail:

One Retail Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager – B2C Retail in London

Tip Number 1

Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.

Tip Number 2

Prepare for interviews by researching the company and its competitors. Know their products, values, and recent news. This shows you’re genuinely interested and ready to contribute to their success.

Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role of National Account Manager. Highlight your successes in driving growth and building partnerships to make a lasting impression.

Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. Plus, it keeps you fresh in their minds!

We think you need these skills to ace National Account Manager – B2C Retail in London

National Account Management
B2C Retail Strategy
New Business Development
Negotiation Skills
Commercial Acumen
Market Mapping
Relationship Building
Cross-Functional Collaboration
Performance Tracking
Forecasting
Pricing and Margin Modelling
International Market Expansion
Understanding of Multichannel Retail
Entrepreneurial Mindset
Results Orientation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in B2C retail and any successful partnerships you've built. We want to see how you can drive results and create momentum!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've won listings and driven growth in previous positions. We love a good story!

Showcase Your Strategic Thinking: In your application, demonstrate your strategic thinking skills. Talk about how you've identified target markets and developed successful sales strategies. We’re looking for someone who can think big and execute effectively!

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, we love seeing candidates who take that extra step to connect with us directly.

How to prepare for a job interview at One Retail Group

Know Your Numbers

As a National Account Manager, you'll need to demonstrate your commercial acumen. Be prepared to discuss specific sales figures, growth percentages, and successful strategies you've implemented in previous roles. This shows you understand the metrics that matter.

Research the Retail Landscape

Familiarise yourself with the current trends in the DIY, lifestyle, discount, grocery, and electrical sectors. Knowing the key players and recent developments will help you speak confidently about how you can drive sell-through and win listings for One Retail Group.

Showcase Your Negotiation Skills

Prepare examples of past negotiations where you secured significant partnerships or improved margins. Highlight your approach to building relationships with retail buyers and how you’ve successfully navigated challenges in the past.

Demonstrate Strategic Thinking

Be ready to discuss how you would define target segments and develop a B2C retail sales strategy. Think about how you can align your approach with One Retail Group's objectives and be prepared to share your vision for international expansion into EU and US markets.

National Account Manager – B2C Retail in London
One Retail Group
Location: London

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