At a Glance
- Tasks: Create and edit engaging content that boosts brand awareness and connects with our audience.
- Company: Join a leading Identity and Access Management company with a collaborative culture.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Why this job: Make an impact through storytelling and help shape our brand's voice.
- Qualifications: Degree in English or related field and 3+ years of content experience.
- Other info: Dynamic team environment with a focus on innovation and personal development.
The predicted salary is between 28800 - 48000 £ per year.
One Identity is a leader in the Identity and Access Management market. We enable our global enterprise customers to achieve their mission and deliver on their promises securely and efficiently. That’s why we offer a comprehensive family of identity and access management (IAM) solutions designed to solve today’s challenges, and address tomorrow’s as they arise. We help our customers get identity and access management right.
The Content Specialist, Copywriting & Editing will be responsible for developing and refining brand-driven content that strengthens One Identity brand awareness and elevates our share of voice. This role is crucial for ensuring all communications align with the brand's framework and positioning strategy. You will be a key contributor to our content marketing efforts, helping to establish and scale our brand language and connect with our audience through compelling storytelling, guided by a deep understanding of the high-level One Identity persona, ensuring all content remains relevant and impactful.
Responsibilities
- Craft and edit a wide range of content, including long-form and short-form blogs, website copy, case studies, and thought leadership articles, all designed to reinforce our brand positioning.
- Research and write original social media content that reflects a high-level company point of view and strengthens brand awareness, collaborating with our design team.
- Revise and repurpose content from other channels to align with the core brand narrative for a variety of platforms.
- Serve as the primary editor for all written content, ensuring grammatical integrity and strict adherence to brand style guidelines to maintain consistency and brand value.
- Collaborate with marketing, product, and subject matter experts to gather insights, ensuring all communications contribute to our strategic positioning.
- Continuously conduct quality control on existing content to ensure it remains current and consistent with our evolving brand framework.
Key Performance Indicators (KPIs)
- Content Engagement: The performance of new content through metrics such as social media shares, comments, and positive mentions.
- Organic Traffic Growth: The impact of new blog posts and website copy on our search presence, measured by the increase in organic website traffic to content-related pages and the number of new keywords ranked in the top 10.
- Audience Behavior: The quality and stickiness of content, measured by average time on page and bounce rate for new content assets.
- Consistency & Quality: The adherence to brand style guidelines across all published content, ensuring a unified and professional brand voice.
Skills / Competencies
- Brand-Centric Copywriting & Editing: Proven ability to create and refine content that builds and reinforces brand identity and value.
- Brand Language Expertise: Deep understanding of how to establish, maintain, and scale a consistent brand voice across multiple content formats.
- Audience-Centric Writing: Ability to understand and write for the high-level One Identity persona, ensuring all communications are relevant and engaging.
- Collaboration: Excellent communication skills and the ability to work effectively with cross-functional teams and subject matter experts to align content with strategic brand goals.
- Strategic Thinking: A strong grasp of how content contributes directly to brand equity, awareness, and the generation of quality leads (MQLs and SQLs).
Qualifications
- Bachelor's degree in English, Journalism, Communications, or a related field.
- A minimum of three years of professional experience in copywriting, editing, or a related content role.
- A proven portfolio of work that demonstrates expertise in creating diverse content types (e.g., blogs, web pages, case studies, social media) in a brand-focused role.
- Strong knowledge of content management systems (CMS) and digital publishing platforms.
- Experience in a B2B or B2C environment, with a track record of translating complex ideas into compelling content that drives business outcomes.
One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.
When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.
Why work with us?
- Life at One Identity means collaborating with dedicated professionals with a passion for technology.
- When we see something that could be improved, we get to work inventing the solution.
- Our people demonstrate our winning culture through positive and meaningful relationships.
- We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.
- Our team members' health and wellness is our priority as well as rewarding them for their hard work.
One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.
Come join us.
Content Specialist in Swindon employer: One Identity
Contact Detail:
One Identity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist in Swindon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it aligns with what One Identity is looking for. A well-organised showcase can really make you stand out.
✨Tip Number 3
Prepare for interviews by researching One Identity thoroughly. Understand their brand voice and values so you can tailor your responses and show how you fit into their culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the One Identity team.
We think you need these skills to ace Content Specialist in Swindon
Some tips for your application 🫡
Show Off Your Writing Skills: This is your chance to shine! Make sure your application showcases your best writing. Whether it's a blog post, a case study, or even a social media snippet, let us see how you can craft compelling content that aligns with our brand voice.
Tailor Your Application: Don't just send a generic application. Take the time to tailor your CV and cover letter to highlight your experience in copywriting and editing, especially in a brand-focused role. We want to see how your skills fit perfectly with what we're looking for!
Be Authentic: We love authenticity! When you're writing your application, let your personality shine through. Show us who you are and how you connect with our audience. Remember, storytelling is key, so share your journey and passion for content creation.
Apply Through Our Website: Make it easy for us to find you! Apply directly through our website to ensure your application gets to the right place. Plus, it shows you're serious about joining our team at One Identity. We can't wait to hear from you!
How to prepare for a job interview at One Identity
✨Know Your Brand Inside Out
Before the interview, dive deep into One Identity's brand values and messaging. Familiarise yourself with their content style and tone. This will help you demonstrate how your writing aligns with their brand during the interview.
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your best work in copywriting and editing. Make sure to include diverse content types like blogs, case studies, and social media posts. Be ready to discuss the thought process behind each piece and how it contributed to brand awareness.
✨Prepare for Collaboration Questions
Expect questions about your experience working with cross-functional teams. Think of specific examples where you collaborated with designers or subject matter experts to create compelling content. Highlight how these collaborations enhanced the final output.
✨Understand Content Metrics
Brush up on key performance indicators related to content engagement and organic traffic growth. Be prepared to discuss how you've used metrics to refine your content strategy in the past. This shows you understand the impact of your work on the brand's success.