At a Glance
- Tasks: Lead performance marketing strategies and drive customer acquisition for a groundbreaking food startup.
- Company: Join One Good Thing, a fast-growing startup revolutionising the food industry with wrapper-free energy bars.
- Benefits: Enjoy a competitive salary, 25 days holiday, pension contributions, and share options.
- Other info: Dynamic, collaborative culture focused on growth and innovation.
- Why this job: Be part of a bold team making a real impact in nutrition and sustainability.
- Qualifications: 4+ years in marketing, strong leadership skills, and a passion for outdoor activities.
The predicted salary is between 45000 - 60000 £ per year.
- Reports to: CMO
- About One Good Thing (OGT)
At One Good Thing, we are shaking up the food industry with the world’s first wrapper‑free energy bars.
Our disruptive, proprietary beeswax‑based coating provides the benefits of plastic packaging without the waste.
We are a bold, ambitious and fast‑growing startup looking for a passionate, high‑energy individual to help us build a household name in nutrition.
Executive Summary
As the Performance Marketing Manager for One Good Thing (OGT), you will be responsible for the day to day running of marketing, turning our strategy into a scalable customer acquisition and retention activity.
You will need to balance an analytical mindset with a passion for brand storytelling and creativity, you will oversee our performance channels, website conversion and CRM strategy.
You will lead our Marketing Executive, project‑manage our external creative team and media agencies.
- Key Objectives
- Scalable Acquisition: Drive high‑quality traffic and new customer acquisition across paid media, optimising blended CAC/ROAS targets.
- Lifecycle & CRM Planning: Design and map out a comprehensive email marketing and CRM calendar focused on reducing churn, increasing customer retention, and maximising customer lifetime value (LTV).
- Affiliate & Referral Ownership: Own the strategic growth, software implementation, and commercial targets for OGT’s affiliate and customer referral networks.
- Creative Team Management: Lead the strategic briefing and workflow management of our external graphic designer, videographer, and photographer.
- Team Leadership & Quality
Control: Manage and develop the Marketing Executive, providing strategic direction and final sign‑off on all email builds, social posts, marketing assets, and ad campaigns.
- Roles & Responsibilities
- Delivery of Growth Strategy & Paid Media
- Manage Budget & Channel
Allocation: Plan and manage the performance marketing budget to maximise conversions and goals, shifting spend across paid social, paid search, Amazon and other digital channels as necessary.
- Affiliates & Referrals: Set the strategy, commission models and commercial targets for our affiliate platforms and customer word‑of‑mouth referral networks.
- Creative Team Briefing & Asset Quality Assurance
- Strategic Creative Briefing: Formulate and deliver comprehensive, data‑backed creative briefs to our external graphic designer, videographer and photographer.
- Brand & Compliance
Guardianship: Act as the final brand and compliance gatekeeper, reviewing and signing off on all marketing emails, social posts and ad variants before deployment.
- CRM, Email & Organic Social Planning
- Campaign
Architecture: Concept and map out the overarching email marketing calendar (e. g., product launches, educational series, seasonal offers) and define automated lifecycle flows.
- Social Media Scheduling: Plan the long‑term organic content and publishing schedule across OGT's digital channels to align with broader marketing and retail beats.
- Ecommerce & Analytics
- Storefront Merchandising: Oversee the daily maintenance and visual merchandising strategy of the OGT website and Amazon Brand Store.
- Performance Tracking: Utilise GA4, Triple Whale, and other attribution tools to provide weekly and monthly reporting on key growth metrics, LTV and retention.
- Candidate Requirements
- Industry Experience: 4+ years of marketing experience within a high‑growth DTC ecommerce, subscription‑based business or omnichannel retail brand.
- Leadership & Management: Proven experience mentoring direct reports and successfully managing external creative agencies, freelancers or contractors.
- Data & Platform Literacy: Deep strategic understanding of GA4, Shopify, Triple Whale and Meta/Google Ads Managers.
- The 'Outdoor DNA': A genuine passion for and active participation in cycling, running, hiking or other outdoor adventure activities.
- Commercial Communication: Exceptional communication skills, with the ability to translate data into clear creative direction and structural briefs.
Desirable (Non‑Essential)
- Experience transitioning a brand from pure‑play DTC into major physical retail networks.
- An existing understanding of Amazon Seller Central and Amazon Advertising workflows.
- Culture & the OGT ‘Way’
- One Team: We have a ‘muck‑in’ culture. We win and lose as one team.
- Drive & Delivery: We aren't a standard 9-to‑5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge.
- In‑Person Collaboration: We are an ‘in‑person’ team because we believe camaraderie and quick problem‑solving happen best together in an office environment.
- Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers.
- What OGT Offers
- Annual salary £45,000 to £60,000 depending on experience
- 25 days holiday plus bank holidays
- Pension contributions
- Free OGT subscription
- Share options (EMI scheme)
• …. and more to come!
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Performance Marketing Manager in Hitchin employer: One Good Thing
At One Good Thing, we pride ourselves on being a dynamic and innovative employer in the heart of Hitchin, Hertfordshire. Our vibrant work culture fosters collaboration and creativity, allowing employees to thrive in a fast-paced environment while contributing to our mission of revolutionising the food industry. With ample opportunities for professional growth, competitive salaries, and unique benefits like share options and a free subscription to our products, we are committed to nurturing talent and building a strong team dedicated to making a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Hitchin
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for One Good Thing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like One Good Thing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with One Good Thing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at One Good Thing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Hitchin
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit One Good Thing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of One Good Thing:Show us that you’ve done your homework! In your application, briefly mention what you admire about One Good Thing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at One Good Thing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at One Good Thing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At One Good Thing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
