At a Glance
- Tasks: Lead marketing strategies to drive customer acquisition and retention for innovative energy bars.
- Company: Join a bold startup revolutionising the food industry with wrapper-free energy bars.
- Benefits: Competitive salary, 25 days holiday, pension contributions, and share options.
- Other info: Dynamic work culture focused on collaboration, growth, and achieving shared success.
- Why this job: Be part of a fast-growing team making a real impact in nutrition and sustainability.
- Qualifications: 4+ years in marketing, strong leadership skills, and a passion for outdoor activities.
The predicted salary is between 45000 - 60000 £ per year.
Reports to: CMO
Location: On-site in Hitchin, Hertfordshire (one day per week working remote)
Salary: £45,000 to £60,000 pa
About One Good Thing (OGT): At One Good Thing, we are shaking up the food industry with the world’s first wrapper-free energy bars. Our disruptive, proprietary beeswax-based coating provides the benefits of plastic packaging without the waste. We are a bold, ambitious and fast-growing startup looking for a passionate, high-energy individual to help us build a household name in nutrition.
Executive Summary: As the Marketing Manager for One Good Thing (OGT), you will be responsible for the day to day running of marketing, turning our strategy into a scalable customer acquisition and retention activity. You will need to balance an analytical mindset with a passion for brand storytelling and creativity, overseeing our performance channels, website conversion and CRM strategy. You will lead our Marketing Executive, project-manage our external creative team and media agencies.
Key Objectives:
- Scalable Acquisition: Drive high-quality traffic and new customer acquisition across paid media, optimising blended CAC/ROAS targets.
- Lifecycle & CRM Planning: Design and map out a comprehensive email marketing and CRM calendar focused on reducing churn, increasing customer retention, and maximising customer lifetime value (LTV).
- Affiliate & Referral Ownership: Own the strategic growth, software implementation, and commercial targets for OGT’s affiliate and customer referral networks.
- Creative Team Management: Lead the strategic briefing and workflow management of our external graphic designer, videographer, and photographer.
- Team Leadership & Quality Control: Manage and develop the Marketing Executive, providing strategic direction and final sign-off on all email builds, social posts, marketing assets, and ad campaigns.
Roles & Responsibilities:
- Delivery of Growth Strategy & Paid Media: Manage Budget & Channel Allocation: Plan and manage the performance marketing budget to maximise conversions and goals, shifting spend across paid social, paid search, Amazon and other digital channels as necessary.
- Affiliates & Referrals: Set the strategy, commission models and commercial targets for our affiliate platforms and customer word-of-mouth referral networks.
Creative Team Briefing & Asset Quality Assurance:
- Strategic Creative Briefing: Formulate and deliver comprehensive, data-backed creative briefs to our external graphic designer, videographer and photographer.
- Brand & Compliance Guardianship: Act as the final brand and compliance gatekeeper, reviewing and signing off on all marketing emails, social posts and ad variants before deployment.
CRM, Email & Organic Social Planning:
- Campaign Architecture: Concept and map out the overarching email marketing calendar (e.g., product launches, educational series, seasonal offers) and define automated lifecycle flows.
- Social Media Scheduling: Plan the long-term organic content and publishing schedule across OGT's digital channels to align with broader marketing and retail beats.
Ecommerce & Analytics:
- Storefront Merchandising: Oversee the daily maintenance and visual merchandising strategy of the OGT website and Amazon Brand Store.
- Performance Tracking: Utilise GA4, Triple Whale, and other attribution tools to provide weekly and monthly reporting on key growth metrics, LTV and retention.
Candidate Requirements:
- Industry Experience: 4+ years of marketing experience within a high-growth DTC ecommerce, subscription-based business or omnichannel retail brand.
- Leadership & Management: Proven experience mentoring direct reports and successfully managing external creative agencies, freelancers or contractors.
- Data & Platform Literacy: Deep strategic understanding of GA4, Shopify, Triple Whale and Meta/Google Ads Managers.
- The 'Outdoor DNA': A genuine passion for and active participation in cycling, running, hiking or other outdoor adventure activities.
- Commercial Communication: Exceptional communication skills, with the ability to translate data into clear creative direction and structural briefs.
Desirable (Non-Essential):
- Experience transitioning a brand from pure-play DTC into major physical retail networks.
- An existing understanding of Amazon Seller Central and Amazon Advertising workflows.
Culture & the OGT ‘Way’:
- One Team: We have a ‘muck-in’ culture. We win and lose as one team.
- Drive & Delivery: We aren't a standard 9-to-5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge.
- In-Person Collaboration: We are an ‘in-person’ team because we believe camaraderie and quick problem-solving happen best together in an office environment.
- Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers.
What OGT Offers:
- Annual salary £45,000 to £60,000 depending on experience
- 25 days holiday plus bank holidays
- Pension contributions
- Free OGT subscription
- Share options (EMI scheme)
- … and more to come!
Marketing Manager in Hitchin employer: One Good Thing
At One Good Thing, we pride ourselves on being a dynamic and innovative employer that champions sustainability in the food industry. Our collaborative work culture fosters creativity and teamwork, allowing employees to thrive in a fast-paced environment while enjoying benefits such as competitive salaries, generous holiday allowances, and opportunities for career growth. Located in Hitchin, Hertfordshire, our team enjoys a blend of in-person collaboration and flexible remote work, making it an ideal place for passionate individuals eager to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Hitchin
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it's campaigns you've managed or creative projects you've led, having tangible examples of your expertise can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and be ready to discuss how your experience aligns with their goals. Practise common interview questions and think about how you can showcase your passion for the brand.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. It shows initiative and enthusiasm, which are key traits we look for at One Good Thing.
We think you need these skills to ace Marketing Manager in Hitchin
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about shaking up the food industry with us!
Tailor Your CV:Make sure your CV highlights relevant experience in marketing, especially in DTC ecommerce or subscription-based businesses. We love seeing how your background aligns with our goals at OGT.
Be Creative:Since this is a marketing role, don’t be afraid to showcase your creativity in your application. Whether it’s through your CV design or the way you present your achievements, we appreciate innovative thinking!
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at One Good Thing
✨Know Your Stuff
Before the interview, dive deep into One Good Thing's mission and products. Understand their wrapper-free energy bars and how they stand out in the market. This will show your genuine interest and help you connect your marketing experience to their unique brand story.
✨Showcase Your Analytical Skills
Be ready to discuss specific metrics and strategies you've used in previous roles. Highlight your experience with tools like GA4 and how you've optimised campaigns for customer acquisition and retention. This will demonstrate that you can balance creativity with data-driven decision-making.
✨Prepare Creative Briefs
Think about how you would approach a creative brief for OGT. Bring examples of past briefs you've created and be prepared to discuss your process. This will illustrate your ability to lead creative teams and ensure quality control over marketing assets.
✨Emphasise Team Spirit
One Good Thing values collaboration and a 'muck-in' culture. Share examples of how you've worked effectively within a team, mentored others, or tackled challenges together. This will show that you're not just a lone wolf but someone who thrives in a team environment.
