At a Glance
- Tasks: Manage marketing campaigns, create content, and engage with our community.
- Company: Join a bold startup revolutionising the food industry with wrapper-free energy bars.
- Benefits: Competitive salary, 25 days holiday, pension contributions, and share options.
- Other info: Dynamic, collaborative culture with excellent career growth opportunities.
- Why this job: Be part of a fast-growing team making a real impact in nutrition.
- Qualifications: 1-2 years marketing experience and a passion for fitness or outdoor adventures.
The predicted salary is between 28000 - 35000 £ per year.
Location: On-site in Hitchin, Hertfordshire (one day per week working remotely)
Salary: £28,000 to £35,000 pa
Reports to: Marketing Manager
ABOUT ONE GOOD THING (OGT)
At One Good Thing, we are shaking up the food industry with the world’s first wrapper-free energy bars. Our disruptive, proprietary beeswax-based coating provides the benefits of plastic packaging without the waste. We are a bold, ambitious and fast-growing startup looking for a passionate, high-energy individual to help us build a household name in nutrition.
EXECUTIVE SUMMARY
We are looking for a Marketing Executive to manage the daily execution of our marketing campaigns. In this role, you will help turn strategic plans into live ad campaigns, emails, content and social media posts. This is a fast-paced position where you will support the Marketing Manager across direct-to-consumer channels and assist the Community & Events Manager with customer interactions. You will also coordinate timelines with our external creative teams to ensure all marketing assets are delivered on time.
KEY OBJECTIVES
- Campaign Deployment: Support the team with setting up daily paid media campaigns (Meta, Google, TikTok) under the guidance of the Marketing Manager.
- Email & CRM Production: Build, format and test email marketing campaigns and automated flows using approved templates in Klaviyo.
- Organic Social & Community: Schedule daily organic social posts and support the Community & Events Manager by replying to comments and engaging with our audience.
- Creative Coordination: Deliver asset briefs to our external designers, videographers and photographers, and track production timelines.
- Reporting: Gather daily and weekly performance data from our analytical tools to assist with reporting.
ROLES & RESPONSIBILITIES
- Campaign Execution
- Campaigns: Support the Marketing Manager to ensure the marketing calendar is delivered on time.
- Ad Operations: Manage the daily setup, targeting and copy execution within Meta, TikTok and Google Ads Managers.
- Asset Coordination: Organise raw content from our team and creators, ensuring our external graphic designers convert them into usable paid media assets.
- Product Seeding & Logistics: Manage the shipping and tracking of product samples to influencers, content creators and affiliate partners to ensure timely content creation.
- Email, CRM & Social Production
- Email & SMS Production: Build, test and format newsletters, product launches, SMS campaigns and customer loyalty automated flows within Klaviyo using approved templates.
- Social Scheduling & Engagement: Write copy, gather assets and stage daily organic social posts. Support the Community & Events Manager by monitoring and replying to audience comments.
- On-the-Ground Content: Gather and publish real-time content for social channels, including interviewing event attendees for product reactions, testimonials and behind-the-scenes footage.
- Affiliate Execution: Onboard everyday affiliates, generate unique tracking links and monitor the daily health and performance of the referral platform.
- Ecommerce & Data
- Website Maintenance: Keep the website updated daily by refreshing product descriptions, uploading blog posts and building landing pages.
- On-Page SEO & AIO Optimisation: Ensure all uploaded blog posts and product descriptions are formatted with basic SEO / AIO best practices.
- Performance Reporting: Extract raw data, heatmaps and platform metrics (GA4, Shopify, Triple Whale) to help identify and highlight conversion friction points.
- Events
- Event Support: Provide digital and logistical marketing support leading up to events and occasionally travel to attend live events to support the team on the stand.
- Other Administrative Support: Assist the broader team with any additional marketing, brand or event-related tasks as required to support business operations.
CANDIDATE REQUIREMENTS
- Industry Experience: 1 to 2 years of hands-on marketing experience, ideally within fast-moving consumer goods (FMCG) or ecommerce.
- Platform Proficiency: Direct experience building campaigns inside Shopify, Meta Ads Manager and an email service provider (such as Klaviyo).
- The 'Outdoor DNA': A genuine love for fitness, endurance sports or outdoor adventures. You understand our customers because you share their interests.
- Organisation: Exceptionally organised with the ability to manage multiple production deadlines and creative assets smoothly.
- Platform Literacy: Deep understanding of platforms including Instagram, TikTok, Strava, YouTube and Shopify.
DESIRABLE SKILLS (NON-ESSENTIAL)
- Basic graphic design and mobile video editing skills (e.g., Canva, Photoshop, CapCut) for quick asset resizing or minor tweaks.
- Prior experience working within a subscription-based business model.
CULTURE & THE OGT 'WAY'
- One Team: We have a ‘muck-in’ culture. We win and lose as one team.
- Drive & Delivery: We aren't a standard 9-to-5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge.
- In-Person Collaboration: We are an ‘in-person’ team because we believe camaraderie and quick problem-solving happen best together in an office environment.
- Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers.
WHAT OGT OFFERS
- Annual salary of £28,000 to £35,000 depending on experience
- 25 days holiday plus bank holidays
- Pension contributions
- Free OGT subscription
- Share options (EMI scheme)… and more to come!
Marketing Executive in Hitchin employer: One Good Thing
At One Good Thing, we pride ourselves on being a dynamic and innovative employer in the heart of Hitchin, Hertfordshire. Our vibrant work culture fosters collaboration and creativity, allowing employees to thrive in a fast-paced environment while contributing to our mission of revolutionising the food industry. With ample opportunities for professional growth, competitive salaries, and a commitment to sustainability, we offer a rewarding workplace for those passionate about making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Hitchin
✨Tip Number 1
Get to know the company inside out! Research One Good Thing's mission, values, and products. This way, when you chat with them, you can show off your passion for their wrapper-free energy bars and how you can contribute to their growth.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can go a long way in making you stand out from the crowd and might even get you a referral!
✨Tip Number 3
Prepare for the interview by practising common marketing questions and showcasing your hands-on experience with platforms like Meta Ads Manager and Klaviyo. Be ready to share specific examples of campaigns you've worked on and the results they achieved.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement about the role can leave a lasting impression. Plus, it shows you're genuinely interested in joining the One Good Thing team!
We think you need these skills to ace Marketing Executive in Hitchin
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and the company shine through. We want to see that you’re genuinely excited about marketing and our mission at One Good Thing!
Tailor Your CV:Make sure your CV is tailored to highlight relevant experience in marketing, especially in fast-moving consumer goods or ecommerce. We love seeing how your skills align with what we do!
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so make sure your key achievements and experiences are easy to spot.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at One Good Thing
✨Know Your Stuff
Before the interview, dive deep into One Good Thing's mission and products. Familiarise yourself with their wrapper-free energy bars and the benefits of their beeswax-based coating. This shows genuine interest and helps you connect your marketing skills to their unique offerings.
✨Showcase Your Experience
Prepare specific examples from your past marketing roles that highlight your experience with campaign execution, especially on platforms like Meta and Google Ads. Be ready to discuss how you've managed timelines and coordinated with creative teams to deliver successful campaigns.
✨Engage with Their Community
Since community engagement is key for this role, think of ways you've successfully interacted with audiences in previous positions. Bring ideas on how you could enhance One Good Thing's social media presence and customer interactions, showing that you understand their brand voice.
✨Ask Smart Questions
Prepare thoughtful questions about their marketing strategies and future campaigns. This not only demonstrates your enthusiasm but also gives you insight into how you can contribute to their goals. For example, ask about their approach to performance reporting or how they measure success in their campaigns.
