Director of Sales - Northern Europe

Director of Sales - Northern Europe

Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
Onclusive

At a Glance

  • Tasks: Lead and scale sales for Northern Europe, driving new business and team development.
  • Company: Onclusive, a leader in media intelligence technology and services.
  • Benefits: Competitive salary, hybrid working, and a focus on wellbeing.
  • Other info: Dynamic environment with opportunities for personal and professional growth.
  • Why this job: Join a fast-growing company and make a real impact in the media industry.
  • Qualifications: Proven B2B SaaS sales leadership experience and strong commercial acumen.

The predicted salary is between 80000 - 100000 £ per year.

Onclusive is a world leader in media intelligence technology and services dedicated to supporting PR, Communications and Marketing professionals.

We deliver leading-edge innovation, human expertise, and unmatched media reach in a suite of media management, monitoring and analysis solutions that support every stage of the communications cycle.

Our unified platform and services enable our customers to make fast, accurate, data-driven decisions about their communications and marketing strategies, allowing them to prove and improve their value.

About the role

The Head of Northern Europe is responsible for leading and scaling Onclusive’s Northern Europe sales organisation, driving new business acquisition, expansion revenue, and consistent forecasting accuracy.

This role combines hands-on sales leadership , strategic execution , and people development .

The successful candidate will build a high-performance, data-driven sales culture aligned with modern sales best practices, while navigating the nuances of the market.

They will play a critical role in strengthening Onclusive’s market position in the UK, Nordics and DACH, increasing market share, improving deal quality and margins, and ensuring commercial excellence across pipeline management, CRM hygiene, and execution discipline.

Your Responsibilities

  • Own new business and expansion bookings for Northern Europe, delivering against quarterly and annual revenue targets
  • Drive consistent pipeline creation and coverage, ensuring predictable outcomes
  • Improve win rates, deal size, sales cycle efficiency, and product mix through value-based selling
  • Partner closely with Marketing, Customer Success, SDRs and Product to drive growth.
  • Sales Strategy & Execution
  • Translate global sales strategy into a clear, local execution plan for the region
  • Define territory, account, and segment strategies to maximise impact
  • Implement strong forecasting discipline, pipeline reviews, and deal inspection cadence
  • Identify risks early and put corrective actions in place to protect revenue outcomes
  • Team Leadership & Coaching
  • Lead, motivate, and develop a team of Account Executives
  • Create a culture of accountability, high standards, and continuous improvement
  • Coach sellers on discovery, qualification, negotiation, and closing
  • Actively support the team on strategic and complex opportunities when required
  • Performance Management
  • Set clear goals and KPIs aligned to revenue, pipeline, and activity expectations
  • Run regular performance reviews focused on outcomes, behaviours, and development
  • Identify skill gaps and implement targeted enablement and coaching plans
  • Make timely decisions on performance improvement and talent upgrades when needed
  • Operational Excellence & Data Integrity
  • Ensure Salesforce is used as a true system of record, with accurate and up-to-date data
  • Maintain high standards of CRM hygiene, forecasting accuracy, and reporting quality
  • Analyse performance trends across time periods to inform decisions and strategy
  • Contribute to board-ready reporting and insights when required
  • Cross-Functional & External Representation
  • Act as the senior sales leader for France internally and externally
  • Represent Onclusive at key customer meetings, industry events, and partner engagements
  • Collaborate with regional and global leaders to share best practices and insights

Who you are

  • Proven experience leading B2B Saa S sales teams in the UK and Northern Europe.
  • 5 Years leadership experience in a B2B Saas business
  • Strong track record of delivering new business growth and predictable forecasts
  • Experience selling complex, value-based Saa S solutions to mid-market and enterprise customers
  • Comfortable operating in a private-equity-backed or high-performance environment
  • Experience working cross-functionally with Marketing, CS, Rev Ops, and Product
  • Deep understanding of modern Saa S sales methodologies and funnel management
  • Strong forecasting, pipeline inspection, and revenue management capability
  • Advanced CRM experience (Salesforce preferred) and data-driven decision making
  • Strong commercial acumen with a focus on margins, deal quality, and long‑term value
  • Fluent in English, another European language is a distinct advantage

What we offer

We are a global fast growing company which offers a variety of opportunities for you to develop your skill set and career. In exchange for your contribution, we can offer you:

  • Competitive salary and benefits
  • Hybrid working in a team that is passionate about the work we deliver and supporting the development of those that we work with
  • A company focus on wellbeing and work life balance including initiatives such as flexible working and mental health support
  • A note on AI in our hiring process

We use AI-powered tools to support parts of our recruitment process, such as screening and scheduling.

These tools help us work efficiently, but hiring decisions are always made by people.

During interviews and assessments, we ask candidates not to use AI tools. We want to understand your own thinking, communication style, and problem-solving approach.

We want the best talent available, regardless of race, religion, gender, gender reassignment, sexual orientation, marital status, pregnancy, disability or age.

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Director of Sales - Northern Europe employer: Onclusive

Onclusive is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee development, competitive salaries, and a commitment to work-life balance through hybrid working options, we empower our team members to thrive both personally and professionally. Located in Northern Europe, this role provides the unique opportunity to lead a high-performance sales team while contributing to the growth of a leading media intelligence company.

Onclusive

Contact Details:

Onclusive Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Director of Sales - Northern Europe

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Director of Sales - Northern Europe at Onclusive, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Onclusive. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director of Sales - Northern Europe. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Director of Sales - Northern Europe

B2B SaaS Sales Leadership
New Business Acquisition
Revenue Forecasting
Sales Strategy Development
Pipeline Management
CRM Proficiency (Salesforce preferred)
Data-Driven Decision Making

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Onclusive:When writing your cover letter, make sure to tailor your message specifically for Onclusive. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Onclusive

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Onclusive that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Onclusive that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Onclusive’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.