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- Tasks: Lead client accounts in retail entertainment, driving sales and exceeding targets.
- Company: Join an independent advertising agency focused on specialist sectors.
- Benefits: Enjoy 25 days annual leave, charity days, and a supportive Employee Assistance Programme.
- Why this job: Be part of a dynamic team that values innovation and personal growth.
- Qualifications: 5+ years in client-facing roles, with strong project management skills.
- Other info: Participate in fun social events, including rooftop gatherings!
The predicted salary is between 43200 - 72000 £ per year.
Who We Are: An independent full-service advertising agency for specialist sectors.
The Associate Account Director will be the owner of the account, responsible for managing clients within the retail entertainment sector. The successful candidate should ensure that sales and margin targets are exceeded as well as ensuring that the client services team exceeds expectations and agreed KPIs.
You will have a drive to grow all of the business's services and ensure that this is achieved through innovation, increasing 'share of wallet' to your fullest capability.
- To develop and maintain an agreed Account Plan.
- To develop and maintain an agreed Annual Commercial/Development Plan (ADP).
- To understand and support the client’s marketing strategy, seeing and thinking from the Client’s perspective and demonstrating client intelligence in everything we do.
- Maintain current and future knowledge of retail/shopper marketing, integrated marketing, advertising, social media and consumer and business trends.
- To review regularly (at least monthly) the performance of the account against the SLAs and KPIs within the account plan, resolve issues and report as required.
- To produce accurate forecasts and budgets as required for the Account and deliver these.
- To feedback market intelligence to the Group Account Directors and Agency Board.
- To identify new commercial opportunities or ways by which the OUAT proposition can be developed and to communicate these to the sales team.
- To develop the account team, ensuring that they have the necessary skills to deliver the account plan and ensure there is an involving and participative culture within the team and that opportunities for continuous improvement are identified and realised.
- To effectively manage the overhead within the account team.
- Ensure financial governance is maintained in pricing, margin analysis, credit control, recruitment, expenses, external spend, etc.
- Ensure quality of information to the business and in particular adherence to critical paths.
- To resolve through the customer support team operational issues that occur within the account.
At least 5 years' experience of selling into clients/retailers/brands which may have been gained by working for an integrated marketing agency, working for a print and/or print management company, working for a brand selling into retail or working client side within a retailer.
Understanding and can demonstrate the power of POS/POP in the in-store marketing arena.
Used to managing and documenting account plans.
Able to manage complex projects to time and budget.
Able to work on own initiative and with limited supervision.
Possess a high degree of emotional intelligence.
Team player with a track record of developing high performance accounts.
Computer literate and familiar with all Microsoft packages.
New business exposure, understanding of print/press, understanding of retail marketing, understanding of digital and an understanding of AV are also desirable.
25 days' pay annual leave per year.
~2 days per year additional leave to engage in charitable work.
~ Employee Assistance Programme that offers support to employees with a wide range of concerns from mental health through to finances.
~ Enhanced family leave pay.
~ Season ticket loan.
~ Cycle to work scheme.
~ Annual company away day and regular social events (often on our own rooftop terrace at the studio).
Associate Digital Account Director employer: Once Upon A Time
Contact Detail:
Once Upon A Time Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Digital Account Director
✨Tip Number 1
Familiarise yourself with the retail entertainment sector. Understanding the specific challenges and trends in this area will help you demonstrate your knowledge during interviews and discussions, showing that you can think from the client's perspective.
✨Tip Number 2
Network with professionals in integrated marketing and retail. Attend industry events or join relevant online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your experience with account management and project delivery. Be ready to share specific examples of how you've successfully managed complex projects, met KPIs, and exceeded client expectations in previous roles.
✨Tip Number 4
Showcase your emotional intelligence and team collaboration skills. Be prepared to discuss how you've developed high-performance teams and fostered a participative culture, as these qualities are essential for the Associate Digital Account Director role.
We think you need these skills to ace Associate Digital Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management, particularly within the retail entertainment sector. Use specific examples that demonstrate your ability to exceed sales and margin targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the client's marketing strategy and how you can contribute to their goals. Mention your experience with integrated marketing and your ability to manage complex projects.
Showcase Your Skills: In your application, emphasise your emotional intelligence and team player mentality. Provide examples of how you've developed high-performance accounts and managed account plans effectively.
Research the Company: Familiarise yourself with the agency's work in the retail entertainment sector. Understanding their approach to advertising and marketing will help you align your application with their values and expectations.
How to prepare for a job interview at Once Upon A Time
✨Know the Client's Perspective
Make sure to demonstrate your understanding of the client's marketing strategy during the interview. Show that you can think from their perspective and highlight how your experience aligns with their needs in the retail entertainment sector.
✨Showcase Your Account Management Skills
Be prepared to discuss your experience in managing accounts, particularly how you've developed and maintained account plans in the past. Highlight specific examples where you've exceeded sales and margin targets, as this will resonate well with the interviewers.
✨Demonstrate Industry Knowledge
Stay updated on current trends in retail/shopper marketing and integrated marketing. Bring up recent developments or case studies that relate to the role, showing that you are proactive and knowledgeable about the industry.
✨Highlight Team Development Experience
Discuss your experience in developing high-performance teams. Share examples of how you've fostered a participative culture and identified opportunities for continuous improvement within your team, as this is crucial for the role.
