At a Glance
- Tasks: Drive impactful PPC campaigns across Google Ads, Bing, and social media to boost leads.
- Company: Join a high-growth SaaS company transforming supply chain management.
- Benefits: Enjoy wellness perks, private medical insurance, and a solid pension plan.
- Other info: Hybrid role with great career growth opportunities in a fast-paced environment.
- Why this job: Be part of a dynamic team making a real difference in digital marketing.
- Qualifications: Degree in Marketing or related field; experience in PPC and Google Ads preferred.
The predicted salary is between 40000 - 50000 € per year.
Once For All is a high-growth, cloud-based, SaaS subscription business. Our technology helps our customers to manage their supply chain governance, risk management and compliance. We work across public and private sector and have over 250k customers across the UK across 20 different sectors including construction, transport, retail, hospitality education, facility and property management, manufacturing, local and central government.
About the Role
The PPC Manager will be responsible for developing, executing, and optimising paid media campaigns across platforms such as Google Ads, Bing Ads, and social media to drive quality leads and contribute to the overall commercial growth of the organisation. The ideal candidate has a strong analytical mindset, deep expertise in PPC strategies, and a proven track record of maximising return on ad spend (ROAS). Reporting to the Digital Marketing Manager, this role will work closely with the SEO Manager, Campaign managers, and Website Team to ensure a cohesive digital marketing strategy. This is a FTC role for 12 months. This is a hybrid role (2 days per week from Basingstoke office).
Responsibilities
- Develop and implement a data-driven PPC strategy aligned with business objectives.
- Manage and optimise paid campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Conduct keyword research, audience segmentation, and competitive analysis to improve campaign targeting.
- Write and optimise ad copy, landing pages, and bidding strategies to enhance conversions and ROI.
- Monitor and analyse campaign performance metrics, generating insights and actionable recommendations.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies to improve results.
- Collaborate with internal teams to align paid media efforts with SEO, content marketing, and automation strategies.
- Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge.
- Manage campaign budgets efficiently, ensuring maximum performance within allocated spend.
- Provide regular budget forecasts and ensure campaigns stay within allocated budgets.
- Implement and optimise conversion tracking, retargeting strategies, and audience segmentation.
- Generate and present regular reports on key performance metrics, providing insights and recommendations for improvement.
Qualifications
- Bachelor’s degree in Marketing, Digital Advertising, Business, or a related field.
- Experience managing PPC campaigns with a strong focus on Google Ads and paid social media.
- Google Ads certification is preferred.
- Strong knowledge of Google Analytics, Google Tag Manager, Looker Studio and PPC reporting tools.
- Experience with conversion tracking, retargeting, and audience segmentation.
- Excellent analytical skills with the ability to interpret data and optimise campaigns.
- Strong project management and problem-solving abilities.
- Creative mindset with a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, results-oriented environment.
Preferred Skills
- Familiar with eCommerce and lead generation campaigns.
- Knowledge of programmatic advertising and emerging PPC trends.
- Experience with content management systems (e.g., WordPress and/or Contentful) and marketing tools (e.g., Google Analytics, Salesforce and Marketo).
Benefits package
As well as a career in a fast-paced environment within an expanding business, we also offer the below benefits as standard:
- Wellness fund or Private Medical Insurance (dependent upon role)
- Pension
- Life Assurance
PPC Manager in Basingstoke employer: Once For All
Once For All is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the SaaS industry. With a strong focus on employee growth, we offer comprehensive benefits including a wellness fund, private medical insurance, and a pension scheme, all while working in a hybrid model from our Basingstoke office. Join us to collaborate with talented professionals and drive meaningful change across various sectors, ensuring your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, including metrics and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Practice explaining your strategies and results clearly, so you can impress the hiring team with your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team!
We think you need these skills to ace PPC Manager in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Manager role. Highlight your experience with Google Ads, Bing Ads, and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your analytical mindset can contribute to our growth. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your past experiences, focus on specific achievements. Did you improve ROAS or optimise a campaign that led to significant growth? We love numbers, so include metrics where possible!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Once For All
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads, Bing Ads, and social media campaigns. Prepare specific examples of how you've maximised ROAS in past roles.
✨Data is Your Best Friend
Since this role is all about data-driven strategies, come prepared with insights from your previous campaigns. Be ready to talk about how you've used analytics tools like Google Analytics and Looker Studio to optimise performance and make informed decisions.
✨Show Off Your Collaboration Skills
This position involves working closely with various teams, so highlight your teamwork experience. Think of examples where you've collaborated with SEO, content marketing, or other departments to achieve a common goal. It’s all about showing you can play well with others!
✨Stay Ahead of the Game
The digital marketing landscape is always changing, so demonstrate your knowledge of current trends and best practices. Mention any recent updates in PPC or new tools you've explored. This shows you're proactive and committed to staying competitive in the field.
