Marketing Automation Manager (FTC) in Basingstoke

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Once For All is a high‑growth, cloud‑based SaaS subscription business. Our technology helps customers manage supply chain governance, risk management and compliance across public and private sectors. We serve over 250,000 clients across 20 sectors including construction, transport, retail, hospitality, education, property management, manufacturing, and government.

Role Summary

We need an experienced Marketo Marketing Automation Manager to join our team on a Fixed Term Contract basis and play a crucial role in increasing conversions, nurturing leads, and demonstrating commercial growth. The ideal candidate will have a deep understanding of marketing automation principles, excellent analytical skills, and a proven track record of implementing successful Marketo campaigns.

Job Responsibilities

• Manage lead lifecycle processes, including lead scoring, routing, and attribution, to ensure high‑quality lead flow and accurate performance tracking.
• Work closely with IT and Sales teams to troubleshoot technical issues and ensure seamless integration of Marketo with Salesforce and other key systems.
• Collaborate with Content and Sales teams to develop compelling marketing assets – including dynamic content emails and personalized landing pages – that drive engagement and conversion.
• Promote and uphold marketing automation best practices by providing ongoing training and support to Marketing and Sales teams.
• Maintain data hygiene and ensure compliance with data privacy regulations.
• Develop and execute comprehensive marketing automation strategies using Marketo to drive lead generation, nurture leads through the sales funnel, and increase conversions.
• Collaborate with cross‑functional teams to align marketing automation efforts with overall business goals.

Lead Nurturing

Design and implement lead nurturing programs to engage and educate leads at different stages of the buyer’s journey. Utilize Marketo’s capabilities to create personalized and targeted communications for maximum impact.

Segmentation and Targeting

Implement advanced segmentation strategies to target specific audience segments with relevant and personalized content. Continuously refine and optimize audience segmentation based on data and performance insights.

Campaign Management

Plan, execute, and optimize marketing campaigns through Marketo to drive customer acquisition, engagement, and retention. Implement A/B testing and other optimization techniques to improve campaign performance.

Analytics and Reporting

Utilize Marketo analytics and other relevant tools to track and analyze campaign performance, providing regular reports on key performance indicators. Implement data‑driven insights to improve campaign effectiveness and demonstrate ROI.

Integration and Collaboration

Work closely with the IT and sales teams to ensure seamless integration of Marketo with other systems and platforms. Collaborate with content creators and designers to produce compelling and effective marketing assets.

Training and Documentation

Provide training to marketing and sales teams on Marketo best practices and capabilities. Maintain documentation on processes, workflows, and best practices.

Stay Informed and Educated

Stay up‑to‑date with the latest trends and features in marketing automation and leverage new capabilities to enhance campaigns.

What you will need

• A degree or equivalent excellent experience; SaaS experience is a plus.
• Exceptional organizational skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.
• A quick, self‑motivated learner with the ability to work independently and collaborate effectively across cross‑functional teams.
• Proven experience in managing marketing automation platforms using Marketo. Strong understanding of lead nurturing, segmentation, and campaign management.
• Experience in Salesforce or any CRM.
• Experience building and automating customer journeys using Marketo.
• Excellent analytical and problem‑solving skills.
• Marketo certification is a plus.
• Experience building workflows in Salesforce and Marketo and troubleshooting.
• If you have a passion for marketing automation and a track record of driving commercial growth, we encourage you to apply.

What we offer

• Wellness fund or private medical insurance (dependent upon role)
• Pension
• Life assurance x 3
• 25 days holiday plus 8 bank holidays
• Ongoing continual professional development (CPD)
• Holiday purchase scheme up to 5 days
• 1 paid and 1 unpaid volunteering day
• 24/7 and 365 days employee assistance programme
• Team and company offsite events
• Specsavers eye care voucher
• Free tea, coffee and fruit every week – Basingstoke office