Marketing Automation Manager in Basingstoke

Once For All is a high‑growth, cloud‑based, SaaS subscription business that helps customers manage supply chain governance, risk management and compliance. We serve over 250,000 customers across the UK in 20 sectors including construction, transport, retail, hospitality, education, facility and property management, manufacturing and public sector.

Role Summary

We need an experienced Marketo Marketing Automation Manager to join our team on a Fixed Term Contract to increase conversions, nurture leads and demonstrate commercial growth. The ideal candidate has a deep understanding of marketing automation principles, strong analytical skills and a proven track record of implementing successful Marketo campaigns.

Job Responsibilities

• Manage lead lifecycle processes, including lead scoring, routing, and attribution, to ensure high‑quality lead flow and accurate performance tracking.
• Work closely with the IT and Sales teams to troubleshoot technical issues and ensure the seamless integration of Marketo with Salesforce and other key systems.
• Collaborate with Content and Sales teams to develop compelling marketing assets – dynamic content emails and personalised landing pages – that drive engagement and conversion.
• Promote and uphold marketing automation best practices by providing ongoing training and support to Marketing and Sales teams.
• Maintain data hygiene and ensure compliance with data privacy regulations.
• Develop and execute comprehensive marketing automation strategies using Marketo to drive lead generation, nurture leads through the sales funnel and increase conversions.
• Collaborate with cross‑functional teams to align marketing automation efforts with overall business goals.

Lead Nurturing

Design and implement lead nurturing programs to engage and educate leads at different stages of the buyer\’s journey.

Utilise Marketo\’s capabilities to create personalised and targeted communications for maximum impact.

Segmentation and Targeting

Implement advanced segmentation strategies to target specific audience segments with relevant and personalised content.

Continuously refine and optimise audience segmentation based on data and performance insights.

Campaign Management

Plan, execute and optimise marketing campaigns through Marketo to drive customer acquisition, engagement and retention.

Implement A/B testing and other optimisation techniques to improve campaign performance.

Analytics and Reporting

Utilise Marketo analytics and other relevant tools to track and analyse campaign performance, providing regular reports on key performance indicators.

Implement data‑driven insights to improve campaign effectiveness and demonstrate ROI.

Integration and Collaboration

Work closely with the IT and sales teams to ensure seamless integration of Marketo with other systems and platforms.

Collaborate with content creators and designers to produce compelling marketing assets.

Training and Documentation

Provide training to marketing and sales teams on Marketo best practices and capabilities. Maintain documentation on processes, workflows and best practices.

Stay Informed and Educated

Stay up‑to‑date with the latest trends and features in marketing automation and leverage new capabilities to enhance campaigns.

What You Will Need

• A degree or equivalent excellent experience; SaaS experience is a plus.
• Exceptional organisational skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.
• A quick, self‑motivated learner who can work independently and collaborate effectively across cross‑functional teams.
• Proven experience managing marketing automation platforms using Marketo. Strong understanding of lead nurturing, segmentation and campaign management.
• Experience with Salesforce or any CRM.
• Experience building and automating customer journeys using Marketo.
• Excellent analytical and problem‑solving skills.
• Marketo certification is a plus.
• Experience building workflows in Salesforce and Marketo and troubleshooting.
• If you have a passion for marketing automation and a track record of driving commercial growth, we encourage you to apply.

What We Offer

• Wellness fund or private medical insurance (dependent upon role)
• Pension
• Life assurance x 3
• Holiday purchase scheme up to 5 days
• 1 paid and 1 unpaid volunteering day
• 24/7 and 365 days employee assistance programme
• Team and company off‑site events
• Specsavers eye care voucher
• Free tea, coffee and fruit every week – Basingstoke office

Seniority Level

Mid‑Senior level

Employment Type

Contract

Job Function

Marketing

Industries

Software Development