Business Development Executive in Basingstoke

Once For All is a high-growth, cloud-based, SaaS subscription business. Our technology helps our customers to manage their supply chain governance, risk management and compliance. We work across public and private sector and have over 250k customers across the UK across 20 different sectors including construction, transport, retail, hospitality education, facility and property management, manufacturing, local and central government.

Role Summary

The Business Development Executive (BDE) plays a critical role in driving early‑stage commercial growth for Tender Management and Marketplace. Operating at the front of the sales cycle, the BDE is responsible for generating new interest, sourcing opportunities, and building a strong top‑of‑funnel pipeline. They will be expected to generate their own leads through outbound prospecting, while also managing inbound enquiries and benefiting from a steady flow of demonstrations booked by the SDR team. The BDE works closely with the Head of Commercial – Marketplace to ensure an effective and value‑led post‑demonstration cadence, delivering proposals that clearly articulate workflow improvements, commercial benefits, and measurable outcomes for prospects. This collaboration ensures prospects move through the early sales process with consistency, clarity, and strong commercial positioning. The BDE is focused on progressing prospects through structured discovery, evaluation, and pre‑boarding engagement until they reach activation readiness. Once a customer completes onboarding with Buyer Support & Enablement (BSE) and meets the activation criteria, the BDE will hand the account over to the Account Management team, ensuring a smooth and well‑documented transition into long‑term ownership. Working closely with Estimators and preconstruction teams, the BDE introduces the value of Tender Management and Marketplace at the earliest stages of the customer journey. They build strong initial relationships, clearly articulate how the platform addresses customer challenges, and create the foundations for successful activation and long‑term adoption.

Salary offered: £35,000. £15K annual bonus scheme (OTE)

Job Responsibilities

• Proactively generate new business opportunities through outbound prospecting (calls, emails, LinkedIn outreach, networking).
• Manage and qualify inbound enquiries, ensuring timely and professional follow‑up.
• Maintain a healthy, consistent flow of early‑stage opportunities into the activation pipeline.
• Serve as the main point of contact for all prospects from first engagement through to activation.
• Build strong early rapport with Estimators, Procurement, and pre‑construction stakeholders.
• Establish trust by demonstrating credibility, consistency, and a clear understanding of customer workflows and pain points.
• Nurture long‑term relationships that lay the foundation for a smooth transition into activation and account management.
• Conduct structured discovery to understand prospect workflows, challenges, objectives, and success criteria.
• Align prospects to the appropriate Tender Management and Marketplace case studies to drive value.
• Capture detailed discovery notes in Salesforce to support onboarding, activation readiness, and internal alignment.
• Work closely with the SDR team to ensure all booked demonstrations are well‑qualified and aligned with prospect needs.
• Support introductory walkthroughs where appropriate to reinforce value, demonstrate workflow relevance, and clarify next steps.
• Progress the post‑demo pipeline with an effective cadence, ensuring prospects remain engaged and clear on the adoption process.
• Develop and deliver value‑driven proposals in partnership with the Head of Commercial - Marketplace, articulating workflow efficiencies, commercial benefits, and tangible customer outcomes.
• Maintain momentum through structured follow‑ups, timely responses, and proactive engagement.
• Educate prospects on the value of the Opportunities Board as a core component of the Marketplace ecosystem.
• Champion the network benefits—visibility, reach, and efficiency—driving early understanding of how publishing activity expands supplier engagement.
• Position the Opportunities Board as a key activation driver and a differentiator within the customer journey.
• Stay informed about new Marketplace modules, enhancements, and product additions.
• Introduce and promote new solutions during prospect conversations, helping them understand how these offerings can extend value beyond initial Tender Management adoption.
• Collaborate with Product Marketing and Commercial leadership to ensure messaging is accurate, consistent, and geared toward network growth.
• Own the process of booking onboarding sessions with the Buyer Support & Enablement (BSE) team once prospects commit to progressing.
• Ensure prospects are well‑prepared for onboarding by confirming attendees, workflows, initial project examples, and scope.
• Maintain tight coordination with BSE to track onboarding milestones and ensure all stakeholders stay aligned.
• Guide prospects through all pre‑activation steps, removing blockers, clarifying processes, and ensuring a clear path to activation.
• Reinforce the value of activation using workflow improvements, operational benefits, and early proof points.
• Monitor onboarding progress collaboratively with BSE and confirm when activation criteria have been achieved.
• Once activation is complete, deliver a structured, high‑quality handover to the Account Management team.
• Provide full context including discovery insights, demo outcomes, proposal details, onboarding notes, and early usage signals.
• Support a smooth, professional transition into long‑term relationship management.
• Attend industry events, networking sessions, and Once For All activities such as Marketplace Live and Estimators Club.
• Build a strong industry presence, expand personal networks, and deepen understanding of construction tendering workflows.

Knowledge, Skills, Experience and Qualifications

• Minimum of 1 year experience in a SaaS sales or business development role, ideally focused on early‑stage pipeline creation.
• Experience in outbound calling, self‑prospecting, and generating your own leads.
• Confident delivering introductory or value‑focused platform walkthroughs (rather than full adoption‑focused demos).
• Ability to quickly understand prospect workflows and translate them into clear commercial or operational benefits.
• Highly organised with discipline in managing a large volume of early‑stage opportunities.
• Excellent communication and rapport‑building skills, with the ability to create trust early in the customer journey.
• Comfortable using Sales Enablement tools such as Outreach to drive efficient sequencing & follow‑up cadence.
• Proficient with CRM systems (Salesforce preferred) and committed to accurate, consistent record‑keeping.
• Able to work effectively under pressure, prioritising follow‑ups and maintaining strong pipeline momentum.
• Detail‑oriented, and able to follow through on commitments to both prospects and internal teams.
• Adaptable and comfortable operating in a fast‑paced, evolving environment.
• Naturally inquisitive, motivated to understand customer challenges, and driven by achieving commercial outcomes.

What we offer

• Wellness fund or Private Medical Insurance (dependent upon role)
• Pension
• Life Assurance x 3
• 25 days holiday plus 8 Bank Holidays
• Ongoing continual professional development (CPD)
• Holiday purchase Scheme up to 5 days
• 1 paid and 1 unpaid volunteering day
• 24/7 and 365 Days Employee Assistance Programme
• Team and company offsite events
• Specsavers eye care voucher
• Free Tea, Coffee and fruit every week – Basingstoke office