At a Glance
- Tasks: Lead global inbound seller acquisition and optimise marketing strategies across 21 markets.
- Company: Join OnBuy, one of the UK's fastest-growing tech companies.
- Benefits: Competitive salary up to £75,000, hybrid work, and growth opportunities.
- Other info: Be part of a close-knit team focused on innovation and success.
- Why this job: Make a real impact in a dynamic environment and shape seller experiences.
- Qualifications: Proven experience in B2B marketing and data-driven decision making.
The predicted salary is between 75000 - 75000 € per year.
Location: Hybrid - Manchester or Bournemouth
Salary: up to £75,000
Who are OnBuy?
OnBuy are an online marketplace on a mission to be the best choice for every customer, everywhere. We have recently been named one of the UK's fastest-growing tech companies in the Sunday Times 100 Tech list. We are proud of our achievements but remain focused on our mission and the effort needed to succeed.
Working at OnBuy
We are a team of driven and motivated people who thrive when working at pace. To succeed at OnBuy, you need to take charge and fully own your responsibilities, rolling your sleeves up when needed to 'get it done'. You will be surrounded by opportunity, but you must possess the ability to stay focused and prioritise ruthlessly. Most importantly, you will thrive in an ever-changing environment as we are constantly evolving. At OnBuy, you're not just a number; we are creating something special, and you have the opportunity to affect meaningful change and have your voice heard. We are a close team, with opportunities to learn and grow as OnBuy evolves.
About the Role
The Senior Inbound Seller Acquisition Manager is accountable for building and scaling a global inbound seller acquisition engine, covering the full journey from awareness to lead, sign-up, and first activation across 21 international markets. You will own both B2B demand generation and inbound seller sign-up, ensuring we attract the right sellers through localised, high-converting experiences while accelerating speed to first sale. This includes leading AI-powered digital marketing, trade PR, CRM, content, and funnel optimisation to deliver efficient, scalable growth. This is a tech-savvy, data-driven role, operating across 19+ languages and leveraging AI-powered automation across LinkedIn, email, social, and PR to scale seller acquisition.
You will design and run a repeatable system that delivers predictable lead and sign-up growth, balancing Cost per Lead (CPL) and Cost per Acquisition (CPA) while driving seller quality (lead scoring). This is a critical role that owns the front door of the OnBuy Flywheel, driving continuous storytelling of our growth story and converting that into high-quality inbound seller demand. You will work closely across OnBuy to accelerate speed to first sale, ensuring outbound acquisition translates into real GMV and contribution. Sellers are the fuel of our Flywheel. You will be the driving force that brings high-quality sellers onto the platform and enables them to start trading at pace. Through best-in-class demand generation, seamless sign-up experiences, and insight-led optimisation, you will shape how sellers discover, join, and succeed on OnBuy.
Key Responsibilities
- Inbound Seller Demand Strategy
- Own the Inbound Seller Demand strategy, delivering a scalable pipeline of high-quality inbound sellers.
- Define clear Ideal Customer Profile (ICP), targeting and channel strategy to shift from volume-led to quality-led acquisition.
- Align demand generation to GMV, contribution, and seller quality outcomes.
- Establish a clear roadmap to scale seller acquisition efficiently across markets.
- Global Inbound Funnel Ownership
- Own the end-to-end seller acquisition funnel across 21 countries: Traffic → Lead → Sign-Up → First Sale.
- Design and operate a repeatable global acquisition system with local market nuance.
- Deliver predictable growth in leads, sign-ups, and activation across all markets.
- Establish a clear operating cadence: experimentation, reporting, forecasting, and optimisation by country.
- Sell with OnBuy’ Experience
- Own each country’s ‘Sell with OnBuy’ experience: localisation (language, tone), value proposition, proof points, FAQs, pricing clarity, and UX.
- Ensure every market delivers a trusted, clear, and high-converting, automated seller journey.
- Maintain compliance with local norms, claims, and messaging requirements.
- Partner with Brand to ensure consistency in tone, positioning, and storytelling.
Senior B2B Marketing & Inbound Seller Acquisition Manager employer: OnBuy
OnBuy is an exceptional employer that fosters a dynamic and collaborative work culture, where every team member is empowered to take ownership of their responsibilities and contribute to meaningful change. With a focus on personal growth and development, employees have the opportunity to thrive in a fast-paced environment while working on innovative projects that drive the company's mission forward. Located in vibrant Manchester or Bournemouth, OnBuy offers a unique blend of flexibility and community, making it an ideal place for those looking to make a significant impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing & Inbound Seller Acquisition Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews like a pro! Research OnBuy and understand their mission and values. We want to see you show genuine interest and how you can contribute to their growth story.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. We want you to feel confident and ready to tackle any question that comes your way.
✨Tip Number 4
Don’t forget to follow up! After an interview, drop a quick thank-you email to express your appreciation. It shows you’re keen and professional, and we love that!
We think you need these skills to ace Senior B2B Marketing & Inbound Seller Acquisition Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior B2B Marketing & Inbound Seller Acquisition Manager. Highlight your experience in demand generation and any tech-savvy skills you have, as we want to see how you can contribute to our mission at OnBuy.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about joining OnBuy and how your skills align with our goals. Be sure to mention your experience with inbound marketing and seller acquisition strategies.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth in previous roles. We love seeing data-driven results that reflect your impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at OnBuy
✨Know Your Stuff
Before the interview, dive deep into OnBuy's mission and values. Understand their growth story and how they position themselves in the market. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your Data Skills
Since this role is tech-savvy and data-driven, be prepared to discuss your experience with analytics and optimisation. Bring examples of how you've used data to drive marketing strategies or improve acquisition funnels in previous roles.
✨Be Ready to Adapt
OnBuy thrives in an ever-changing environment, so demonstrate your ability to pivot and adapt. Share specific instances where you've successfully navigated change or implemented new strategies in response to market shifts.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current challenges in seller acquisition or how they envision the future of their inbound strategy. This shows you're not just interested in the job, but also in contributing to their success.
