At a Glance
- Tasks: Lead and scale OnBuy's performance marketing for massive growth.
- Company: Join one of the UK's fastest-growing tech companies.
- Benefits: Competitive salary, equity options, generous leave, and career development.
- Other info: Remote work available; be part of an inclusive team.
- Why this job: Make a real impact in a dynamic e-commerce environment.
- Qualifications: Senior experience in performance marketing, especially in e-commerce.
The predicted salary is between 110000 - 130000 € per year.
OnBuy are an online marketplace who are on a mission of being the best choice for every customer, everywhere. We have recently been named one of the UK's fastest-growing tech companies in the Sunday Times 100 Tech list.
About the Role
We are hiring a Head of Performance Marketing to own and scale OnBuy's performance marketing engine. This role is accountable for delivering GMV growth at target contribution across a £200m+ portfolio through segmentation, systems, data activation, and disciplined experimentation. This is not a brand marketing role. This is a trading + systems role focused on building a scalable growth engine.
What you Will Own
- Full ownership of performance marketing across Google Shopping, Bing, Affiliates (incl. CSS), CRM, and selected paid social channels
- Google/Bing Shopping solution ownership, evolution, governance, and performance
- Channel mix, budget allocation, and contribution guardrails
- Propensity model activation: how predictive signals are tested, trusted, and operationalised
- Measurement truth: incrementality, halo, MMM, attribution
- Vendor and tooling strategy: controlled testing of platforms vs internal systems
- Weekly GMV, contribution, and spend performance across all markets
Key Responsibilities
- Commercial & Strategic Leadership
- Own GMV growth at target contribution across all performance channels and markets
- Set channel mix, investment guardrails, pacing rules, and scaling strategy
- Partner closely with Finance to forecast spend, GMV, and contribution/ROI
- Define segmentation across department, margin band, seller ID, and performance tiers
- Ensure segments are tested & activated across other channels (Channel activation strategy)
- Translate propensity and LTV models into activation.
- Segmentation & Activation
- Define segmentation across department, margin band, seller ID, and performance tiers
- Ensure segments are tested & activated across other channels (Channel activation strategy)
- Translate propensity and LTV models into activation.
- Channel Strategy
- Shopping: segmentation, waste control, and reporting dashboards
- Affiliates: partner strategy and contribution control
- CRM: lifecycle strategy and retention growth. Leverage deals, app, retention strategy
- Paid social: structured test-and-scale approach.
- Measurement & Experimentation
- Own incrementality testing and attribution
- Test, try, kill or adopt new growth channels
- Publish monthly performance insights.
- Operating Model
- Run weekly growth forums - The company has ambitious growth targets and WoW growth is now vital.
- Set guardrails, stop-loss rules, and alerts.
- Team Leadership
- Lead Senior Shopping, Affiliates, and CRM manager
- Build a lean, automation-focused team
What This Role Is Not
- This is not a brand or ATL marketing role
- This is not a passive stakeholder role
- This is not an agency-management-only role
Requirements
- Senior performance marketing leadership experience in ecommerce or marketplace environments
- Deep practical expertise in Google Shopping and large-scale catalogue activation
- Experience operating at scale in a large SKU environment
- Strong understanding of incrementality, attribution, and experimentation
- Deep understanding of segmentation and incrementality
- Experience working alongside data science and engineering teams
- Strong commercial and data‑led mindset
- International experience across UK and EU markets. US experience would be advantageous
- Comfortable operating at both strategic and hands‑on levels
- Proven experience in leading a lean performance marketing team
Benefits
- £110,000 - £130,000 salary + Significant Equity depending on experience.
- Company equity – ownership in the business we are building together
- 25 days annual leave + Bank Holidays
- 1 extra day off for birthday
- Employee Assistance Programme
- Perks at Work benefit platform
- Opportunities for career development and progression
Location and Remote Work
This role is UK remote, or will be hybrid if you live near our Manchester or Bournemouth offices.
Our Commitment
OnBuy is an equal opportunities employer. We are dedicated to creating a fair and transparent workforce, starting with a recruitment process that does not discriminate on the basis of gender, sexual orientation, marital or civil partnership status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.
Head of Performance Marketing in Manchester employer: OnBuy
OnBuy is an exceptional employer, recognised as one of the UK's fastest-growing tech companies, offering a dynamic work culture that prioritises innovation and growth. With competitive salaries, significant equity opportunities, and a commitment to employee development, OnBuy fosters an environment where performance marketing professionals can thrive and make a meaningful impact. The flexibility of remote or hybrid working arrangements from Manchester or Bournemouth further enhances the appeal, making it an ideal place for those seeking a rewarding career in a forward-thinking company.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Manchester
✨Tip Number 1
Get to know the company inside out! Research OnBuy's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Think about how your experience aligns with OnBuy's goals, especially around GMV growth and data-driven strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at OnBuy.
We think you need these skills to ace Head of Performance Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience with performance marketing, especially in e-commerce or marketplace environments. We want to see how your skills align with our mission at OnBuy!
Showcase Your Achievements:When writing your application, don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven GMV growth or improved performance in previous roles. Numbers speak volumes!
Be Clear and Concise:Keep your application clear and concise. We appreciate straightforward communication, so avoid jargon and fluff. Make it easy for us to see why you’re the perfect fit for this trading-focused role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at OnBuy
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your understanding of key metrics like GMV growth and ROI. Brush up on your data analysis skills and be ready to discuss how you've driven performance in previous roles using specific figures.
✨Channel Mastery
Familiarise yourself with the various channels mentioned in the job description, such as Google Shopping and paid social. Prepare examples of how you've successfully managed these channels in the past, focusing on segmentation and budget allocation strategies.
✨Experimentation Mindset
This role emphasises disciplined experimentation. Be prepared to share your approach to testing new strategies and how you've used incrementality testing to inform decisions. Highlight any successful experiments that led to significant growth.
✨Team Leadership Experience
Since you'll be leading a lean team, think about your leadership style and how you've built effective teams in the past. Be ready to discuss how you foster collaboration and drive results, especially in a fast-paced environment like e-commerce.
