At a Glance
- Tasks: Maximise revenue through innovative Google & Bing Shopping campaigns and optimisation strategies.
- Company: Join OnCommerce, a fast-growing global selling platform with a dynamic culture.
- Benefits: Hybrid work model, competitive daily rate, and opportunities for personal growth.
- Other info: Fast-paced environment with no red tape, perfect for problem solvers.
- Why this job: Be part of a team shaping the future of ecommerce with real impact.
- Qualifications: Expertise in Google Shopping, analytical skills, and hands-on experience in e-commerce.
OnCommerce is a global selling platform that powers a growing network of retail channels, including:
- OnBuy - The only marketplace in the world to give customers instant Cashback on everything
- easyShop - An all-new marketplace created in collaboration with the easy family of brands
- Comet - The iconic UK tech brand making its return later this year
OnCommerce is growing fast, launching new brands and scaling to power the future of ecommerce.
Be Part of the Story
OnCommerce is constantly evolving. Everyone here plays a hands-on role in shaping what comes next, building brands that make an impact across global markets. There's no red tape or rigid corporate structure; just smart people taking ownership and figuring things out as we build something big together. The pace is fast, priorities shift, things aren't always perfectly set up, and you'll often need to get stuck in and solve problems. But if you thrive in that kind of environment, you'll have real influence, real ownership, and the chance to grow with a rapidly scaling business.
About the role
As the Senior Shopping Manager, your primary responsibility is to maximise incremental GMV and contribution from Google & Bing Shopping/PMax through world-class campaign architecture, feed intelligence, and efficiency control. Success is measured in incremental revenue and contribution/day, not ROAS. You are OnBuy's deep technical expert across Google Shopping, Bing Shopping, Search, and PMax. You own and design the entire Shopping ecosystem end-to-end: structure, segmentation, labels, feed quality, bidding logic, Merchant Centre health, and commercial optimisation. This is a hands-on individual contributor role, not a strategist position.
Key Responsibilities
- Shopping & PMax Architecture Ownership
- Own the full Shopping & PMax architecture, including:
- Campaign tiers & priorities
- Listing group design
- Custom label frameworks
- Negative structures
- Feed-driven segmentation
- Ensure structural scalability across tens of thousands of campaigns and millions of SKUs, including automation of campaign creation, routing, and lane governance.
- Control the interplay between PMax and Standard Shopping, ensuring optimal margin, traffic shaping, and signal control.
- Design and maintain complex, feed-driven segmentation frameworks for millions of SKUs, including product eligibility tiers, performance cohorts, and commercial signals.
- Architect and manage multiple optimisation environments to ensure clean Smart Bidding signals, scalable growth across product groups, and controlled exploration.
- Own CSS account strategy including bid separation logic, feed-exclusion rules, and optimisation of commission/auction mechanics.
- Own full Merchant Centre health: schema, feed rules, disapprovals, diagnostics, and error remediation.
- Build and maintain advanced labelling systems for commercial signals, product scoring, seller quality, and activation logic.
- Translate commercial conditions (margin, fee bands, seller activation) into schema logic.
- Optimise towards incremental GMV and contribution, not ROAS.
- Use propensity modelling outputs, EXTA parameters, decile segmentation, and SKU-level economics to shape structure and bids.
- Lead the Daily Trading Room: identify opportunities, isolate issues, and deploy rapid interventions.
- Work with Data/BI teams to operationalise performance-based product movement rules, activation logic, and automated routing systems that dictate bidding exposure.
- Own wastage elimination across:
- Query sculpting
- Negative structure hygiene
- Asset group discipline
- Budget pacing rules
- Low-value SKU suppression
- Own and improve tracking approaches across PMax, Shopping Profit frameworks, and revenue tracking systems.
- Ensure structure and tracking changes are documented, measurable, and repeatable.
- Partner with Data Science to operationalise propensity segmentation.
- Own end-to-end conversion tracking integrity, including server-side conversions API, GTM audits, feed attribution, and ongoing monitoring of tracking capture rates vs internal GMV.
- Manage and commercially challenge third-party Shopping vendors and automation partners, including audit of bidding decisions, versioned change-history accountability, and validation of performance claims.
Requirements
Experience and Skills
Essential
- True super-expert in Google Shopping & PMax: priorities, campaign types, listing groups, negative logic, feed rules, schema versioning, MC troubleshooting.
- Deep Merchant Center expertise.
- Experience operating in a multi-million SKU marketplace environment.
- Confident with contribution-based optimisation and rapid trading cycles.
- Strong analytical capability and comfort with experimentation.
- Hands-on experience in e-commerce/marketplace environments.
Desirable
- Familiarity with profitability modelling or dynamic pricing.
- Experience with BI tools or SQL.
- Experience with automation (scripts, feed tools).
Benefits
This role is Hybrid 3 days a week from either our Manchester or Bournemouth's offices. Please let us know your daily rate on application.
Our Commitment
OnBuy is an equal opportunities employer. We are dedicated to creating a fair and transparent workforce, starting with a recruitment process that does not discriminate on the basis of gender, sexual orientation, marital or civil partnership status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.
Just a heads up we never use WhatsApp or any messaging apps to contact candidates. If someone reaches out this way, it isn't us and let the recruitment team know.
Senior Performance Marketing Contractor - Google Shopping & Bing in Bournemouth employer: OnBuy
At OnBuy, we pride ourselves on being a dynamic and rapidly growing online marketplace that values each team member's contributions. Our work culture fosters collaboration and innovation, providing ample opportunities for personal and professional growth in a fast-paced environment. As a Senior Performance Marketing Manager, you'll play a pivotal role in shaping our marketing strategies while enjoying the benefits of a supportive team that encourages meaningful change and prioritises your voice.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Contractor - Google Shopping & Bing in Bournemouth
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
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We think you need these skills to ace Senior Performance Marketing Contractor - Google Shopping & Bing in Bournemouth
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to OnBuy.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer OnBuy and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Senior Performance Marketing Contractor - Google Shopping & Bing at OnBuy.
How to prepare for a job interview at OnBuy
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at OnBuy.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for OnBuy. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at OnBuy.
