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For Companies At a Glance
- Tasks: Lead global inbound seller acquisition and optimise the seller journey across 21 markets.
- Company: Join a dynamic eCommerce platform focused on innovative growth strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on data-driven decision making and continuous improvement.
- Why this job: Be at the forefront of driving seller success and shaping the future of online commerce.
- Qualifications: Experience in B2B demand generation and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
The Senior Inbound Seller Acquisition Manager is accountable for building and scaling a global inbound seller acquisition engine, covering the full journey from awareness to lead to sign-up to first activation across 21 international markets. You will own both B2B demand generation and inbound seller sign-up, ensuring we attract the right sellers through localised, high-converting experiences, while accelerating speed to first sale. This includes leading AI-powered digital marketing, trade PR, CRM, content, and funnel optimisation to deliver efficient, scalable growth. This is a tech-savvy, data-driven role, operating across 19+ languages and leveraging AI-powered automation across LinkedIn, email, social, and PR to scale seller acquisition.
You will design and run a repeatable system that delivers predictable lead and sign-up growth, balancing CPL and CPA while driving seller quality (lead scoring). This is a critical role that owns the front door of the OnBuy Flywheel, driving continuous storytelling of our growth story and converting that into high-quality inbound seller demand. You will work closely across OnBuy to accelerate speed to first sale, ensuring outbound acquisition translates into real GMV and contribution. Sellers are the fuel of our Flywheel. You will be the driving force that brings high-quality sellers onto the platform and enables them to start trading at pace. Through best-in-class demand generation, seamless sign-up experiences, and insight-led optimisation, you will shape how sellers discover, join, and succeed on OnBuy.
Key Responsibilities
- Inbound Seller Demand Strategy
- Own the Inbound Seller Demand strategy, delivering a scalable pipeline of high-quality inbound sellers.
- Define clear ICP, targeting and channel strategy to shift from volume-led to quality-led acquisition.
- Align demand generation to GMV, contribution and seller quality outcomes.
- Establish a clear roadmap to scale seller acquisition efficiently across markets.
- Global Inbound Funnel Ownership
- Own the end-to-end seller acquisition funnel across 21 countries: Traffic → Lead → Sign-Up → First Sale.
- Design and operate a repeatable global acquisition system with local market nuance.
- Deliver predictable growth in leads, sign-ups, and activation across all markets.
- Establish a clear operating cadence: experimentation, reporting, forecasting, and optimisation by country.
- Sell with OnBuy Experience
- Own each country’s 'Sell with OnBuy' experience: localisation (language, tone), value proposition, proof points, FAQs, pricing clarity, and UX.
- Ensure every market delivers a trusted, clear, and high-converting, automated seller journey.
- Maintain compliance with local norms, claims, and messaging requirements.
- Partner with Brand to ensure consistency in tone, positioning, and storytelling.
- B2B Digital Marketing & Demand Generation
- Own and scale the B2B digital marketing engine to drive high-intent inbound seller demand.
- Deploy AI-powered automation across LinkedIn, email marketing, social media, and content.
- Build and optimise conversion-focused landing pages and content journeys.
- Implement structured test-and-learn frameworks (CRO, A/B testing, attribution).
- CRM, Email & Marketing Automation
- Build a high-performing global CRM engine with localised journeys and messaging.
- Design multi-touch nurture journeys for cold, warm, and hot leads.
- Implement lead scoring, routing, and SLA alignment with Seller Onboarding / BD teams.
- Manage deliverability, list health, cadence, and continuous optimisation of messaging and CTAs.
- Country-Level Trade PR & Communications
- Establish trade PR programs across 21 markets to drive awareness, trust, and inbound demand.
- Build and maintain journalist networks across commerce, retail, SME, and tech press.
- Deliver a repeatable trade PR cadence: growth stories, seller success, product launches, partnerships.
- Track trade PR performance and its impact on funnel metrics and seller intent.
- Inbound Funnel Performance & Conversion
- Own performance across the Inbound funnel: Traffic → Lead → Sign-Up → First Sale.
- Identify drop-offs and prioritise improvements with clear ROI cases.
- Drive improvements in conversion rates, cost efficiency, and speed to first sale.
- Run structured CRO programmes including A/B and multivariate testing.
- Data, Insight & Performance Management
- Define and own country-level metrics to improve performance tracking and progression.
- Build dashboards, reporting, and forecasting models to track performance.
- Use AI-driven analytics and cohort analysis to refine acquisition strategy.
- Make data-led decisions on budget allocation by channel and country.
Experience & Skills
- Proven experience in B2B demand generation, growth, or lead generation across multiple markets.
- Strong ownership of inbound funnels, CRM, and conversion optimisation.
- Experience scaling digital marketing using AI-powered tools and automation.
- Strong PR and content capability, including localisation across markets.
- Deep understanding of CPL, CPA, attribution, and ROI optimisation.
- Data-led decision making with ability to build dashboards and forecasts.
- Experience in marketplace, eCommerce, or SaaS environments preferred.
- Data-led, commercially grounded decision making.
- Bias to action and continuous optimisation.
Senior Seller Acquisition Manager (Inbound) in Manchester employer: OnBuy Limited
Contact Detail:
OnBuy Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Seller Acquisition Manager (Inbound) in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects. This is your chance to shine and demonstrate how you can drive seller acquisition and growth.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their seller acquisition strategies and be ready to discuss how you can contribute to their goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Seller Acquisition Manager (Inbound) in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Inbound Seller Acquisition Manager role. Highlight your experience in B2B demand generation and any relevant successes you've had in scaling inbound funnels. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills: Since this role is all about data-driven decision making, don’t forget to include examples of how you've used analytics to drive growth in previous roles. Whether it’s through dashboards or performance tracking, we love seeing how you leverage data to optimise strategies.
Be Creative with Your Storytelling: We’re looking for someone who can craft compelling narratives around seller acquisition. Use your application to demonstrate your storytelling skills—whether it's through your achievements or how you plan to attract high-quality sellers. Make it engaging!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you get the best chance to shine. Plus, it’s super easy to do!
How to prepare for a job interview at OnBuy Limited
✨Know Your Numbers
Make sure you’re familiar with key metrics like CPL, CPA, and ROI optimisation. Be ready to discuss how you've used these metrics in past roles to drive growth and improve conversion rates. This shows you understand the data-driven nature of the role.
✨Showcase Your B2B Experience
Prepare examples from your previous work that highlight your experience in B2B demand generation and lead acquisition. Discuss specific strategies you implemented and the results achieved, especially in scaling digital marketing efforts using AI-powered tools.
✨Understand Localisation
Since this role involves working across 21 international markets, demonstrate your understanding of localisation. Bring examples of how you’ve tailored marketing strategies or content for different regions, ensuring high-converting experiences that resonate with local sellers.
✨Be Ready to Discuss Automation
Familiarise yourself with AI-powered automation tools and how they can enhance seller acquisition. Be prepared to talk about your experience with CRM systems and email marketing automation, and how you’ve used these to create effective multi-touch nurture journeys.