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- Tasks: Lead cross-channel acquisition efforts and optimise performance across European markets.
- Company: Join OnBuy, one of the UK's fastest-growing tech companies.
- Benefits: Competitive salary, company equity, 25 days leave, and career development opportunities.
- Why this job: Make a real impact by driving growth in a dynamic, high-performing team.
- Qualifications: Experience in performance marketing, strong analytical skills, and a commercial mindset.
- Other info: Remote work options available with a focus on collaboration and innovation.
The predicted salary is between 75000 - 80000 £ per year.
As our Performance Marketing Manager, you will lead all cross-channel acquisition efforts across our European markets. This is a rare opportunity to take a mature, high-performing product and build its presence in new territories. You'll be empowered by the infrastructure, data quality, and scale of a business with nine-figure annual turnover—while still enjoying the autonomy and pace of a growing team.
You won't stop at simply acquiring traffic. Your remit spans the full funnel: identifying the right audiences, activating the right channels, and driving high-intent users to the right products—then closely analysing what happens after they land. You'll uncover friction points across UX, product health, merchandising, and localisation, partnering with key internal stakeholders to resolve them and unlock incremental growth. This is a hands-on, strategic role for someone excited to blend performance marketing expertise with commercial insight, experimentation, and cross-functional collaboration.
Responsibilities
- Own performance for multiple EU accounts on Google/Bing Ads - take responsibility for achieving GMV and contribution targets for each country.
- Manage budget pacing, campaign structures, bid and audience strategies.
- Continual optimisation of paid activity to drive efficiency, unlock new opportunities and drive a cycle of incremental growth.
- Complete performance reports to a high standard, offering insights and actions.
- Employ a consistent test and learn approach for any new implementations across channels.
- Keep up to date with the latest industry trends/changes and understanding how they could affect performance.
- Work closely with Google Ads Account Managers to constantly develop and add value to paid activity.
- Work with internal stakeholders (Analytics, Developers, LT) to understand business requirements and work in an agile manner.
- Identify and implement strategies to automate tasks and workflows.
- Demonstrate a strong understanding of all paid media elements (particularly Google Ads), including campaign planning and hands on implementation/management of Shopping/PMAX campaigns.
- A strong understanding of Product feeds and Google Merchant Center.
- An understanding of marketing funnels, attribution, and conversion journeys.
- Ability to identify trading patterns and offer pro-active solutions.
- A commercial mindset - understanding what levers need to be pulled to achieve desired targets.
- A high degree of numeracy with high levels of proficiency in Excel.
- A good team player with effective communication and presentation skills.
- Self-starter with strong time management skills and ability to plan workload.
Nice to have (not essential)
- Prior experience of working with large product inventories and datasets.
- Knowledge of data/propensity modelling.
- Experience of Looker and SQL.
- Facebook and TikTok paid campaign experience.
- Experience of emerging channels (Reddit, ChatGPT, AI etc.).
- Experience of other channels (Affiliates, SEO, CSS).
About OnBuy
OnBuy are an online marketplace who are on a mission of being the best choice for every customer, everywhere. We have recently been named one of the UK's fastest-growing tech companies in the Sunday Times 100 Tech list. All achievements we are very proud of, but we don't let that go to our head. We are laser focused on our mission and understand the huge joint effort ahead of us needed to succeed. We are a team of driven and motivated people who thrive when working at pace. To succeed at OnBuy you need to take charge and fully own your responsibilities, rolling your sleeves up when needed to 'get it done'. We are a close team with opportunities to learn and grow as OnBuy evolves.
Location & Benefits
The salary on offer for this role is £75,000-£80,000 depending on experience. We also offer the following benefits:
- Company Equity - In return for helping us to grow, we'll offer you company equity, meaning you own a piece of this business we are all working so hard to build.
- 25 days annual leave + Bank Holidays
- 1 extra day off for your Birthday
- Employee Assistance Programme
- Perks at Work benefit platform
- Opportunities for career development and progression
This role is UK remote or, if you prefer, a hybrid option if you live near our Manchester or Bournemouth offices.
Performance Marketing Manager in Manchester employer: OnBuy Limited
Contact Detail:
OnBuy Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth—especially in new territories!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at OnBuy.
We think you need these skills to ace Performance Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience with Google/Bing Ads and any relevant achievements that showcase your ability to drive growth in cross-channel acquisition.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention your proficiency in Excel and any experience you have with performance reporting. We want to see how you can turn numbers into actionable insights!
Demonstrate Your Team Spirit: We’re all about collaboration here at StudySmarter, so make sure to highlight your teamwork skills. Share examples of how you've worked with internal stakeholders to achieve common goals, especially in a fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing team!
How to prepare for a job interview at OnBuy Limited
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your numerical prowess. Brush up on key metrics like GMV and conversion rates, and be ready to discuss how you've optimised campaigns in the past. Show them you can not only crunch numbers but also derive actionable insights from them.
✨Familiarise Yourself with Tools
Make sure you're well-versed in Google Ads, Bing Ads, and any other relevant platforms mentioned in the job description. If you have experience with Looker or SQL, highlight that too! Being able to speak confidently about these tools will show that you're ready to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like identifying friction points in user experience or managing budget pacing. Think of examples from your past experiences where you've successfully navigated similar situations, and be ready to share your thought process.
✨Show Your Collaborative Spirit
This role requires working closely with various stakeholders. Be prepared to discuss how you've collaborated with teams in the past, whether it's analytics, development, or marketing. Highlight your communication skills and your ability to work in an agile environment to show you're a team player.
